2. Yoyo for retailers
Yoyo simplifies payment and loyalty transactions via an app.
Consumers download Yoyo and attach a funding method to
top-up their Yoyo account. They pay at the till of accepting
retailers by presenting a QR code that is scanned. They
collect their loyalty points automatically via the app and can
receive offers and promotions from the retailers they favour.
No cash, no stamp cards, just the Yoyo app.
Retailers use the Yoyo platform to attract and retain
customers, through highly targeted marketing campaigns and
relevant communications. Yoyo is a fundamentally new type of
marketing platform. It leverages the unique data it gets from
being a payments provider to deliver better marketing and
ROI to retailers, and better purchasing experiences to
customers.
4. Objectives
1. Generate brand awareness.
2. Develop retailer understanding surrounding the Yoyo
services and what it can offer them as a business.
1. Mobile payment platform
2. Marketing engine
3. Generate sales leads.
