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Pixelmechanics "eCommerce mit Magento" - Webmontag 07.06.2010

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Vortrags-Slides vom Webmontag Nürnberg am 07.06.2010 zum Thema "eCommerce mit Magento - lessons learned" von Michael Rohrmueller.
Der Vortrag ging 15 Minuten und zeigte die wichtigsten Features von Magento auf und gab einen Einblick in die Entwicklung für Magento.

Veröffentlicht in: Technologie
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Pixelmechanics "eCommerce mit Magento" - Webmontag 07.06.2010

  1. 1. eCommerce mit Magento „lessons learned!“ 07.Juni 2010 - Webmontag Nürnberg #wmnue PIXELMECHANICS | Webproduktion Michael Rohrmüller Am Spund 7 90427 Nürnberg mr@pixelmechanics.de 1
  2. 2. 2
  3. 3. [Magento...] ist die am schnellsten wachsende Open Source eCommerce- Lösung über 1 Mio. Downloads bietet selbst in der kostenlosen „Community-Edition“ viele Features, die bisher nur in hochpreisigen Shops oder per aufwendiger Individualprogrammierung möglich waren. 3
  4. 4. [Key Features] Erscheinungsbild sehr flexibler und modularer Templateaufbau viele Override-Möglichkeiten sehr flexible Artikelstruktur und -darstellung zeitgesteuerte „Promotional-Designs“ Adminbereich sehr gut steuerbares „Admin-Permission-System“ Kundengruppen Reporting Werkzeuge RSS-Feeds für neue Bestellungen 4
  5. 5. [Key Features] User-Aktivierung Wunschliste Rezensionen Umfragen Newsletter RSS-Feeds für Produktkategorien und neue Produkte Warenkorb wird gespeichert Verwaltung der eigenen Einkäufe Checkout & Payment bereits viele Bezahlmethoden vorbereitet viele Bezahlanbieter bieten bereits Magento-Anbindung an 5
  6. 6. [Key Features - Dev-Sicht] Struktur hoch flexibel und anpassbar viele Extensions verfügbar gute Dokumentation und viel Know-how im Netz vorhanden Produkte „simple“, „bundled“, „configurable“ und „grouped“ Schnittstellen CSV und SOAP mit vielfältigen Möglichkeiten für Im- und Export SEO 100% SEO URL-Rewrites & Canonical Tags 6
  7. 7. [Key Feature - Multi-Sites made easy!] ein Backend und mehrere Frontends sind mit Magento „out-of- the-box“ möglich 7
  8. 8. [3 Versionen] Community Edition - kostenlos - kein Support ein Grossteil der Funktionen Professional Edition - ab 2.950 USD/ Jahr Gutschriften Geschenkgutscheine Treuepunkte-Anreizsystem Enterprise Edition - ab 12.990 USD/ Jahr schnellere Performance besseres CMS Content Staging & Merging Private Sales 8 ERP-Anbindung
  9. 9. [lesson‘s learned - by blood!] 9
  10. 10. [Magento ist komplex] Templating viele Dateien und Blöcke ergeben das Gesamtbild Produktkonfiguration Produkte können immer weiter optimiert werden - SEO-Overkill? Extensions Magento ist ein US-System - deutsche Extensions sind vorhanden aber teils sehr buggy Internals z.B. Rundungsfehler und Paypal-Abweichungen 10
  11. 11. [Magento frisst Ressourcen] Magento braucht eigentlich einen eigenen Server extensives Precaching (nicht in der Community-Edition enthalten) Importe per CSV sind langwierig, wenn umfangreich und benötigen Konfiguration am Server und den PHP-Parametern MANPOWER! die Lernkurve ist steil Programmierkenntnisse müssen zum Anpassen eigentlich vorhanden sein 11
  12. 12. [Magento ist stabil] Magento selbst läuft äusserst stabil und der „Ghost-in-der-Machine“ hält sich zurück ist gut anpassbar, wenn man das System verstanden hat --> Umdenken ist wichtig! 12
  13. 13. Vielen Dank für Ihre Aufmerksamkeit und falls Sie weitere Unterstützung wünschen... PIXELMECHANICS | Webproduktion Michael Rohrmüller Am Spund 7 90427 Nürnberg mr@pixelmechanics.de 13
  14. 14. „PIXELMECHANICS unterstützt Unternehmen bei der Umsetzung von innovativen und ganzheitlichen Vermarktungsmassnahmen in modernen Medien.“ 14
  15. 15. [portfolio] Vermarktung Multimedia Konzeption & Strategie Video & Screencasts Corporate Design Augmented Reality Social Media Marketing Flash Text & Print Fotoproduktion 360° Produktansichten Webproduktion Panorama-Ansichten Webdesign CMS - Joomla! Gutachtertätigkeit eCommerce - Magento & eBay Proof-of-Concept Usability Projektleitung & -review Suchmaschinen-Optimierung Rechtsgutachten Suchmaschinen Vermarktung Proof-of-Fullfillment 15
  16. 16. [facts] Michael Rohrmüller Persönliches Jahrgang ’73, verheiratet, 2 Kinder Qualifikationen Diplom Wirtschaftsinformatiker (BA) Sachverständiger Webtechnologien (BDSF) Werdegang Ausbildung zum Schreiner Studium bei DATEVconsulting DATEV Vertrieb & Entwicklung (zuletzt kom. Teamleiter) freiberuflicher Programmierer Inhaber PIXELMECHANICS | Webproduktion 16
  17. 17. 17

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