Michael Passanante

Greater Philadelphia Area United States

Sr. Director of Marketing at BESLER | Author | Speaker | Podcaster

I am a B2B marketing leader helping companies in healthcare and life sciences technology space generate new and repeat business through comprehensive marketing communications and product marketing programs. PRODUCT LAUNCHES I have extensive experience leading go-to-market strategies across complex organizations resulting in many successful product launches worth millions of dollars in new revenue. BRAND DEVELOPMENT I employ innovative content marketing techniques to create loyal audiences who become brand advocates. From blogs to integrated multimedia campaigns across social media, I build award winning marketing communications programs that engage, educate, and convert B2B consumers. ...