Trends, Tools and Tips for Technology Careers

From Mortar Board to
the Board Room:
Trends, Tools and Tips for Technology Careers

The Jobs Market: The Bad News
Trends, Tools and Tips for Technology Careers – February 20142

The Jobs Market: The Good News
of employers in the digital, IT and information
services industry claim to be facing a skills crisis
Source: Bateman (2013)

Where Are These Jobs?
There are many typical career paths for technology
graduates. However, today we are focusing on 5 areas of
significant demand
4

Where Are These Jobs? (cont.)

Structure
Session Structure
1. Big Data Management
2. Data Science & Analytics
3. Mobile Applications
4. Content Marketing & Digital Design
5. Consulting & Business Analysis
6. The Future?

1.1 Why Big Data?
3,000,000,000,000
1,200,000,000,000,000
0
200,000,000,000,000
400,000,000,000,000
600,000,000,000,000
800,000,000,000,000
1,000,000,000,000,000
1,200,000,000,000,000
How Much Data is There in the World?
2010
1997
Sources: Lesk (1997) and Gow (2000)

1.1 Why Big Data? (cont.)
Big data means big data storage …

1.2 Who Does Big Data?
Database
Administrator

1.3 What Do You Need to Know?
High standard of
coding Understanding of
the technologies
Project
management

1.4 How Do You Get Started?
11
www.bigdatauniversity.com
[Free Online Courses]
www.hortonworks.com/products/
hortonworks-sandbox
[Free Online Environment]
www.mapr.com/services/mapr-
academy
[Free Online Tutorials]
www.cloudera.com/content/
cloudera/en/resources.html
[Free Courses / Paid Certification]

Structure
Session Structure
6. The Future?

2.1 Why Data Science?

2.1 Why Data Science? (cont.)

2.2 Who Does Data Science?
“Data Scientist: The Sexiest Job of the 21st Century”
Harvard Business Review

2.2 Data Scientists: By The Numbers
190,000shortage of data scientists in the
US alone (Manyika et al, 2010)
$225,000starting salaries for data scientists
(Loizos, 2013)
$300p/h
hourly rate to hire data scientists
via Kaggle (Granville, 2013)

Source: Conway (2013)

www.rss.org.uk/site/cms/contentCha
pterView.asp?chapter=12
[Graduate Diploma (c£450)]
www.datasciencecentral.com/gro
up/data-science-apprenticeship
[Free Resources / Certification]
www.cloudera.com/content/
cloudera/en/resources.html
[Free Courses / Paid Certification]
www.kaggle.com
[Online Community/Competitions]

Structure
Session Structure
6. The Future?

3.1 Why Mobile Applications?
“If I were to put my money
on one particular IT job
area for 2014 …
Mobility, Mobility, Mobility”
Source: Weldon (2013)

3.1 Mobile Use: By The Numbers
50%of global mobile web users use
mobile as their primary or
exclusive means of going online
1,200,000,000people accessing the web from their mobile devices
6.5 appsactively used by consumers in a
30-day period
1/4of all searches are performed on
mobile devices
57%of users say they won’t recommend
businesses with a poor mobile site
Source: Hepburn (2013)

3.2 Who Does Mobile Applications?

Mobile coding Networks and
operating systems
Design and user
experience (UX)

24
http://training.adobe.com/certification
[Paid Certification]
http://99designs.co.uk/designers
[Online Community/Competitions]
www.mmaglobal.com
[Free Online Resources]
http://www.w3schools.com/html/
html5_intro.asp
[Free Online Tutorials]

Structure
Session Structure
6. The Future?

4.1 Why Content Marketing?
Source: Content Marketing Institute (2014)
Consumers have shut off the traditional world of
marketing. They own a DVR to skip TV advertising, often
ignore magazine advertising, and now have become so
adept at online “surfing” that they can take in online
information without a care for banners or buttons
(making them irrelevant)
Smart marketers understand that traditional marketing
is becoming less and less effective by the minute, and
that there has to be a better way
Enter Content Marketing

4.1 Why Content Marketing? (cont.)
27 Trends, Tools and Tips for Technology Careers – February 2014

4.1 Why Digital Design?

4.2 Who Does It?

Visualisation Tools
The Social Web
Multimedia
Design

31
http://training.adobe.com/certification
[Paid Certification] www.tableausoftware.com/
support/certification
[Paid Certification / Free Tutorials
and Environment]
www.contentmarketinginstitute.com
[Free Online Resources]
http://wordpress.org/
[Free Website CMS]

Structure
Session Structure
6. The Future?

5.1 Why Business Analysis?
“If a lion could talk we still couldn’t understand him”
Ludwig Wittgenstein

5.1 Why Business Analysis? (cont.)
The success rates of IT projects:

5.2 Who Does Business Analysis?

Technology
Soft skills
Business and
Management

37
http://certifications.bcs.org/
category/15680
[Paid Certification]
http://news.top-consultant.com/
guide_to_consulting_firms.aspx
[Free 400-Page Guide]

Structure
Session Structure
6. The Future?

6.1 The Third Revolution?
The Agricultural Revolution (18th Century)
The Industrial Revolution (19th Century)

6.2 Future in Jeopardy?

6.3 The Computational Revolution
“Even positions once thought to be immune from
computerisation are now under threat”
Carl Benedikt Frey and Michael A. Osborne (2014)

6.4 Jobs at Risk

6.5 Computer Proof Your Career
Manage the
data, technologies
and algorithms
Creative & design
jobs not suited to
computers
People-facing roles
using soft skills
and strategy

Summary
The jobs discussed today are
not only in high demand
with employers today, but
are probably also safe from
future automation
Although the jobs market
has had ups and downs and
new challenges may emerge
the future remains bright for
technology graduates

Trends, Tools and Tips for Technology Careers

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