Mobile SEO in 2013 Presentation at SMX 2013 by Michael Martin PMP from Covario

1. / COVARIO
By: Michael Martin PMP, SEO Manager
MOBILE SEO THE 2013 DIFFERENCE
@mobile__martin (2 underscores) @covario

2. MOBILE SEARCH IS IT HAPPENING?
@mobile__martin (2 underscores) @covario

3. THE MOBILE SEARCH EXPANSION
Percentage of Internet Use Worldwide Percentage of Search
2013 Mobile Internet Use Should Approach 20% and Mobile Search 33%
1/3 of all Search Will be Mobile
@mobile__martin (2 underscores) @covario

4. Localized Terms
(pizza, gas, store, police, zoo, hospital, phone, etc.)
THE MOBILE SEARCH RESULT DIFFERENCE
41.7% of results are the same on a desktop vs. mobile
Generic Terms
(laptop, servers, desktop, google, apple, windows, etc.)
26.5% of results are the same on a desktop vs. mobile
58.3%Variance in Results
from Desktop vs. Mobile
73.5%Variance in Results
from Desktop vs. Mobile
@mobile__martin (2 underscores) @covario

5. WHAT IS MOBILE TO SEARCH
Feature Phones Smartphones Tablets
• Internet Enabled Non-WebKit
Browser - WAP
• Scroll Interface
• 2 to 4 inch screen
• Mobile Feature phone Bots Crawl
• Includes Motorola RAZR and Pre
BlackBerry OS6 Phones
• Internet Enabled WebKit Browser
• Touch Interface
• 2 to 6 inch screen
• Mobile Smartphone Bots Crawl
• Includes Android Phones, iPhones,
Windows Phones, and BlackBerry
OS6+ Phones
• Internet Enabled WebKit Browser
• Touch Interface
• 7 inch + screen
• Standard Search Bots Crawl…for now
• Includes iPads, BlackBerry
PlayBook, Windows 8, and Android
Tablets
@mobile__martin (2 underscores) @covario

6. MOBILE SEARCH DIFFERENTIATORS
Desktops TabletsSmartphonesFeature Phones
• Title Tag
• Linking
• Content
• URL Structure
• Page Load Time
• Location Data
• Microdata
• User Agent Detection
• Mobile/Tablet CSS
Rendering
• Touch Friendly
• Review Microdata
• “Click” Touch to Call
• Improved Location Data
• Reduce Page Load ~ 30Kb
• Mobile DocType
• Mobile XML Sitemap
• Location Microdata
• Rel Alternate on Desktop
• Scroll Friendly
• Simple Text
• Further Reduce Page Load
~10Kb
• Phone Number Microdata
• Rel Alternate on Desktop
@mobile__martin (2 underscores) @covario

7. MOBILE STRATEGY EVOLUTION
@mobile__martin (2 underscores) @covario

8. 8 / © 2013 Covario, Inc. All rights reserved.
@mobile__martin (2 underscores) @covario