How to Create a Facebook Ad Campaign.

2. How to Create a
Facebook Ad
Campaign

3. Why Are Facebook Ads Good For Your
Business?
• Increase awareness
– Brand
– Products
– Services
– Content
– Events
• Grow social audience following
• In-depth audience targeting
• Interactive advertising options

7. How to Create Facebook Ads
• Log in to your personal
Facebook account
associated with the
business
• Select from the drop
down “Create Ads”
• This will auto generate
an ad account for you

8. Build Audience Targeting

9. Audience Insights

10. Audience Insights Dashboard

11. Audience Insights Details
• Demographics
– Age & Gender
– Lifestyle Interests
– Relationship Status
– Education Level
– Job Title
• Page Likes
• Location
– Cities
– Countries
– Languages
• Facebook Activity
– Device Used
– Frequency of engagement
• Household
– Income
– Size
– Home Value
– Owner vs. Renter
– Spending Methods
• Purchase
– Retail Spending
– Online Purchases
– Purchase Behavior

12. Audiences
• Custom
– Customer file
– Website traffic
– App activity
– Engagement on Facebook
• Lookalike
– Find people similar to your
most valuable audiences
• Saved
– Build targeted audience

15. Create an Ad

16. Boosted Posts
• Reach as many
people as possible
and drive
engagement with
your page post.

17. Promote Your Page
• Promote your
page and get
page likes to
connect with
more of the
people who
matter to you.

18. Send People to Your Website
• Encourage people
to visit your
business website.

19. Increase Conversions On Your Website
• Encourage people to
complete an action
once they get to your
website.
• **You'll need a
conversion pixel for
your website before
you can create this
ad.**

20. Get Installs Of Your App
• Encourage people to install your mobile app

21. Increase Engagement Of Your App
• Create ads that
encourage
existing app
users to
interact with
your app.

22. Raise Attendance At Your Event
• Create ads
that promote
your events

23. Get Video Views
• Create ads that
get more people
to view a video.

24. Collect Leads For Your Business
• Collect
information
from people,
such as
emails, phone
numbers, etc.

25. Get People To Claim An Offer
• Create ads
with a coupon,
discount or
other special
deals.

26. Promote A Product Catalog
• Automatically show products from your product catalog
based on your target audience.

27. Select Your Audience, Placement,
Budget & Schedule
• Choose your saved
audience
• Ad Placements
– Mobile
– Desktop
– Instagram
– Right Column
– Audience network
• Select your budget &
schedule
– Daily or Lifetime
– Continually run ads or
only during certain hours

30. Create Ad Copy

31. Monitoring Ads