SlideShare a Scribd company logo
1 of 26
Download to read offline
Advocacy &
Social Media
2013 PA AMR
Pre-Conference
Cindy Leonard
Consulting Team Leader
Bayer Center for Nonprofit Mgmt.
at Robert Morris University
December 2012
Agenda
• Advocacy and Lobbying
• Social Media Strategy
• Managing Social
Media Efforts
• On the Back End
• PracticePhoto Source: http://water.weather.gov/ahps2/images/hydrograph_photos/kinp1/KINP1_US.jpg
Review:
Advocacy and Lobbying
• General promotion
of an idea
• Identifying,
embracing and
promoting a cause
Advocacy
• Advocacy on a
particular
piece of
legislation
Lobbying
Lobbying
Direct Grassroots
Social Media Strategy
Social Media Strategy
Measuring
Tools
Audience
Goals
Strategy
Content
Content Strategy
Source: www.warhol.org/exhibitions/2011/heroesandvillains/images/WB_20110907_installshot1_large.jpgSource: lh6.ggpht.com/-4DVxD2F4XL8/S0jDU7PS01I/AAAAAAAAACo/DRHxxgmMbDA/girl.jpg
Create Curate
Content Strategy
Source: lh6.ggpht.com/-4DVxD2F4XL8/S0jDU7PS01I/AAAAAAAAACo/DRHxxgmMbDA/girl.jpg
Create
• In-house?
• Time
• Talent
• Resources
• Who? What? When?
• Guests?
• Who? What? When?
Content Strategy
Source: www.warhol.org/exhibitions/2011/heroesandvillains/images/WB_20110907_installshot1_large.jpg
Curate
• Finding the Gems?
• Where?
• Who?
• Format?
• Repurpose
• Recycle
• Remix
Managing Your
Social Media Efforts
Editorial Calendar
Creator: Bob Hazlett, http://onehalfamazing.com/blogging/social-media-calendar-template/
ImageSource:http://www.e-marketingassociates.com/wp-content/uploads/2011/10/hootsuite-screenshot.jpg
HootSuite
Tweetdeck
Crafting Social Media Messages
Make it Personal
Be Creative
Social Media and other Tools for Advocacy
Be Brief
Source: http://www.haveresults.com/2013/06/social-media-campaign-checklist-for.html
Ongoing vs. Campaign?
On the Back End
Your website is your home base
Fill out your social media profile(s) completely.
Make it easy for people to find
your social media channels
• Sample:
Views expressed by commenters are those of the
person making the comment and not necessarily
those of the organization.
The organization does not endorse any political
candidates.
Commentaries are provided as a public service in
the interest of informing the public.
Consider adding a disclaimer
to social media profiles
Questions?
Let’s practice!

More Related Content

Similar to Social Media and other Tools for Advocacy

The convergence of social media and data analytics dma graphics v3
The convergence of social media and data analytics dma graphics v3The convergence of social media and data analytics dma graphics v3
The convergence of social media and data analytics dma graphics v3Rhonda Drake
 
Bringing “Social” Inside: Social Media Staffing, Culture, and Policies
Bringing “Social” Inside: Social Media Staffing, Culture, and PoliciesBringing “Social” Inside: Social Media Staffing, Culture, and Policies
Bringing “Social” Inside: Social Media Staffing, Culture, and Policies4Good.org
 
Integrate Social Media into Your Communication Strategy
Integrate Social Media into Your Communication StrategyIntegrate Social Media into Your Communication Strategy
Integrate Social Media into Your Communication StrategyLindy Dreyer
 
Social media strategy
Social media strategySocial media strategy
Social media strategycrawte00
 
The Social Media Democracy: How Did Social Media Change the 2012 Election?
The Social Media Democracy: How Did Social Media Change the 2012 Election?The Social Media Democracy: How Did Social Media Change the 2012 Election?
The Social Media Democracy: How Did Social Media Change the 2012 Election?Social Media Today
 
Learn At Work Suncor Invited Talk
Learn At Work Suncor Invited TalkLearn At Work Suncor Invited Talk
Learn At Work Suncor Invited TalkStella Lee
 
Summer Internship Report
Summer Internship ReportSummer Internship Report
Summer Internship Reportsaurabh_spnf
 
VCCI social media guidelines and policies
VCCI social media guidelines and policiesVCCI social media guidelines and policies
VCCI social media guidelines and policiescatkenyon65
 
Listening & Storytelling for Nonprofits
Listening & Storytelling for NonprofitsListening & Storytelling for Nonprofits
Listening & Storytelling for NonprofitsSpiral16
 
Connecting Better- AI’s Role in Personalizing Donor Experiences.pdf
Connecting Better- AI’s Role in Personalizing Donor Experiences.pdfConnecting Better- AI’s Role in Personalizing Donor Experiences.pdf
Connecting Better- AI’s Role in Personalizing Donor Experiences.pdfBloomerang
 
2012 social media & health professionals
2012 social media & health professionals2012 social media & health professionals
2012 social media & health professionalsSarah Gallagher
 
Managing Social Media without Losing Your Mind
Managing Social Media without Losing Your MindManaging Social Media without Losing Your Mind
Managing Social Media without Losing Your MindCindy Leonard
 
Using Social Media to Focus and Increase Humanitarian Service
Using Social Media to Focus and Increase Humanitarian ServiceUsing Social Media to Focus and Increase Humanitarian Service
Using Social Media to Focus and Increase Humanitarian ServiceRotary International
 
Debra Askanase: Building Community from Content Data
Debra Askanase: Building Community from Content DataDebra Askanase: Building Community from Content Data
Debra Askanase: Building Community from Content DataSocial Media for Nonprofits
 
mBLAST Social Intelligence Webinar
mBLAST Social Intelligence WebinarmBLAST Social Intelligence Webinar
mBLAST Social Intelligence WebinarmBLAST
 
Building Community From Content Data
Building Community From Content Data Building Community From Content Data
Building Community From Content Data Debra Askanase
 

Similar to Social Media and other Tools for Advocacy (20)

The convergence of social media and data analytics dma graphics v3
The convergence of social media and data analytics dma graphics v3The convergence of social media and data analytics dma graphics v3
The convergence of social media and data analytics dma graphics v3
 
Bringing “Social” Inside: Social Media Staffing, Culture, and Policies
Bringing “Social” Inside: Social Media Staffing, Culture, and PoliciesBringing “Social” Inside: Social Media Staffing, Culture, and Policies
Bringing “Social” Inside: Social Media Staffing, Culture, and Policies
 
Integrate Social Media into Your Communication Strategy
Integrate Social Media into Your Communication StrategyIntegrate Social Media into Your Communication Strategy
Integrate Social Media into Your Communication Strategy
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
The Social Media Democracy: How Did Social Media Change the 2012 Election?
The Social Media Democracy: How Did Social Media Change the 2012 Election?The Social Media Democracy: How Did Social Media Change the 2012 Election?
The Social Media Democracy: How Did Social Media Change the 2012 Election?
 
Open Data Opens Doors
Open Data Opens DoorsOpen Data Opens Doors
Open Data Opens Doors
 
Learn At Work Suncor Invited Talk
Learn At Work Suncor Invited TalkLearn At Work Suncor Invited Talk
Learn At Work Suncor Invited Talk
 
Summer Internship Report
Summer Internship ReportSummer Internship Report
Summer Internship Report
 
VCCI social media guidelines and policies
VCCI social media guidelines and policiesVCCI social media guidelines and policies
VCCI social media guidelines and policies
 
Listening & Storytelling for Nonprofits
Listening & Storytelling for NonprofitsListening & Storytelling for Nonprofits
Listening & Storytelling for Nonprofits
 
We Are Media Presentation For AIDS.gov Team
We Are Media Presentation For AIDS.gov TeamWe Are Media Presentation For AIDS.gov Team
We Are Media Presentation For AIDS.gov Team
 
Connecting Better- AI’s Role in Personalizing Donor Experiences.pdf
Connecting Better- AI’s Role in Personalizing Donor Experiences.pdfConnecting Better- AI’s Role in Personalizing Donor Experiences.pdf
Connecting Better- AI’s Role in Personalizing Donor Experiences.pdf
 
2012 social media & health professionals
2012 social media & health professionals2012 social media & health professionals
2012 social media & health professionals
 
Managing Social Media without Losing Your Mind
Managing Social Media without Losing Your MindManaging Social Media without Losing Your Mind
Managing Social Media without Losing Your Mind
 
Using Social Media to Focus and Increase Humanitarian Service
Using Social Media to Focus and Increase Humanitarian ServiceUsing Social Media to Focus and Increase Humanitarian Service
Using Social Media to Focus and Increase Humanitarian Service
 
Integrating Social Media Into a Communications Strategy
Integrating Social Media Into a Communications StrategyIntegrating Social Media Into a Communications Strategy
Integrating Social Media Into a Communications Strategy
 
Debra Askanase: Building Community from Content Data
Debra Askanase: Building Community from Content DataDebra Askanase: Building Community from Content Data
Debra Askanase: Building Community from Content Data
 
mBLAST Social Intelligence Webinar
mBLAST Social Intelligence WebinarmBLAST Social Intelligence Webinar
mBLAST Social Intelligence Webinar
 
Building Community From Content Data
Building Community From Content Data Building Community From Content Data
Building Community From Content Data
 
Access to Information at Development Banks
Access to Information at Development BanksAccess to Information at Development Banks
Access to Information at Development Banks
 

More from Michael Hewitt, GISP

2022 PA AMR Conference Domestic Production of Critical Minerals 9:30AM 6/22/22
2022 PA AMR Conference Domestic Production of Critical Minerals 9:30AM 6/22/222022 PA AMR Conference Domestic Production of Critical Minerals 9:30AM 6/22/22
2022 PA AMR Conference Domestic Production of Critical Minerals 9:30AM 6/22/22Michael Hewitt, GISP
 
Sullivan County Meaningful Watershed Education Experience
Sullivan County Meaningful Watershed Education ExperienceSullivan County Meaningful Watershed Education Experience
Sullivan County Meaningful Watershed Education ExperienceMichael Hewitt, GISP
 
Harry E. Coal Waste Pile Reclamation Project in Swoyersville, PA
Harry E. Coal Waste Pile Reclamation Project in Swoyersville, PAHarry E. Coal Waste Pile Reclamation Project in Swoyersville, PA
Harry E. Coal Waste Pile Reclamation Project in Swoyersville, PAMichael Hewitt, GISP
 
Jacob Johnson, et al, Penn State University - “Case Study to Assess the Costs...
Jacob Johnson, et al, Penn State University - “Case Study to Assess the Costs...Jacob Johnson, et al, Penn State University - “Case Study to Assess the Costs...
Jacob Johnson, et al, Penn State University - “Case Study to Assess the Costs...Michael Hewitt, GISP
 
Peter Smyntek, et al, St. Vincent College - “Screen to Stream – Student citiz...
Peter Smyntek, et al, St. Vincent College - “Screen to Stream – Student citiz...Peter Smyntek, et al, St. Vincent College - “Screen to Stream – Student citiz...
Peter Smyntek, et al, St. Vincent College - “Screen to Stream – Student citiz...Michael Hewitt, GISP
 
Beth Berkhouser, Interdependence Hexagon Project - “Connecting Art – Creating...
Beth Berkhouser, Interdependence Hexagon Project - “Connecting Art – Creating...Beth Berkhouser, Interdependence Hexagon Project - “Connecting Art – Creating...
Beth Berkhouser, Interdependence Hexagon Project - “Connecting Art – Creating...Michael Hewitt, GISP
 
Tom Gray, Tetra Tech Inc. - “Coal and Coal Mine Wastes a Resource for Rare E...
Tom Gray, Tetra Tech Inc. - “Coal and Coal Mine Wastes  a Resource for Rare E...Tom Gray, Tetra Tech Inc. - “Coal and Coal Mine Wastes  a Resource for Rare E...
Tom Gray, Tetra Tech Inc. - “Coal and Coal Mine Wastes a Resource for Rare E...Michael Hewitt, GISP
 
David Thomas and Donald Hedge, Broad Top Township - “Passive Treatment System...
David Thomas and Donald Hedge, Broad Top Township - “Passive Treatment System...David Thomas and Donald Hedge, Broad Top Township - “Passive Treatment System...
David Thomas and Donald Hedge, Broad Top Township - “Passive Treatment System...Michael Hewitt, GISP
 
Mike Korb, Tetra Tech Inc. - “How to Give the Best Field Trip Ever”
Mike Korb, Tetra Tech Inc. - “How to Give the Best Field Trip Ever”Mike Korb, Tetra Tech Inc. - “How to Give the Best Field Trip Ever”
Mike Korb, Tetra Tech Inc. - “How to Give the Best Field Trip Ever”Michael Hewitt, GISP
 
Robert Hughes, EPCAMR - “Watershed Group Funding through PA’s Educational Imp...
Robert Hughes, EPCAMR - “Watershed Group Funding through PA’s Educational Imp...Robert Hughes, EPCAMR - “Watershed Group Funding through PA’s Educational Imp...
Robert Hughes, EPCAMR - “Watershed Group Funding through PA’s Educational Imp...Michael Hewitt, GISP
 
Rachael Grube, EPCAMR - “New Methods for Digitizing Mine Maps”
Rachael Grube, EPCAMR - “New Methods for Digitizing Mine Maps”Rachael Grube, EPCAMR - “New Methods for Digitizing Mine Maps”
Rachael Grube, EPCAMR - “New Methods for Digitizing Mine Maps”Michael Hewitt, GISP
 
Tom Clark, Susquehanna River Basin Commission - “Susquehanna River Basin Mine...
Tom Clark, Susquehanna River Basin Commission - “Susquehanna River Basin Mine...Tom Clark, Susquehanna River Basin Commission - “Susquehanna River Basin Mine...
Tom Clark, Susquehanna River Basin Commission - “Susquehanna River Basin Mine...Michael Hewitt, GISP
 
Joe Pizarchik - “Preserving Decades for Success; A Plan for O&M Funding”
Joe Pizarchik - “Preserving Decades for Success; A Plan for O&M Funding”Joe Pizarchik - “Preserving Decades for Success; A Plan for O&M Funding”
Joe Pizarchik - “Preserving Decades for Success; A Plan for O&M Funding”Michael Hewitt, GISP
 
Daniel Bochicchio, Skybernetics - “Valuable Insights from On High: Drone use ...
Daniel Bochicchio, Skybernetics - “Valuable Insights from On High: Drone use ...Daniel Bochicchio, Skybernetics - “Valuable Insights from On High: Drone use ...
Daniel Bochicchio, Skybernetics - “Valuable Insights from On High: Drone use ...Michael Hewitt, GISP
 
Eric. E. Cavazza P.E., Director PA DEP Bureau of Abandoned Mine Reclamation -...
Eric. E. Cavazza P.E., Director PA DEP Bureau of Abandoned Mine Reclamation -...Eric. E. Cavazza P.E., Director PA DEP Bureau of Abandoned Mine Reclamation -...
Eric. E. Cavazza P.E., Director PA DEP Bureau of Abandoned Mine Reclamation -...Michael Hewitt, GISP
 
Jaret Gibbons, ARIPPA - “Environmental Benefits of the Coal Refuse Industry”
Jaret Gibbons, ARIPPA - “Environmental Benefits of the Coal Refuse Industry”Jaret Gibbons, ARIPPA - “Environmental Benefits of the Coal Refuse Industry”
Jaret Gibbons, ARIPPA - “Environmental Benefits of the Coal Refuse Industry”Michael Hewitt, GISP
 
Tim Altares, PA DEP BAMR - “Pennsylvania’s Abandoned Coal Mine Fires”
Tim Altares, PA DEP BAMR - “Pennsylvania’s Abandoned Coal Mine Fires”Tim Altares, PA DEP BAMR - “Pennsylvania’s Abandoned Coal Mine Fires”
Tim Altares, PA DEP BAMR - “Pennsylvania’s Abandoned Coal Mine Fires”Michael Hewitt, GISP
 
Colin Lennox, Eco Islands LLC, “Metal Reclamation Units for AMD and Nutrient ...
Colin Lennox, Eco Islands LLC, “Metal Reclamation Units for AMD and Nutrient ...Colin Lennox, Eco Islands LLC, “Metal Reclamation Units for AMD and Nutrient ...
Colin Lennox, Eco Islands LLC, “Metal Reclamation Units for AMD and Nutrient ...Michael Hewitt, GISP
 
Hank Zielinski, Northhampton Generating Company, “Excellence in Surface Coal ...
Hank Zielinski, Northhampton Generating Company, “Excellence in Surface Coal ...Hank Zielinski, Northhampton Generating Company, “Excellence in Surface Coal ...
Hank Zielinski, Northhampton Generating Company, “Excellence in Surface Coal ...Michael Hewitt, GISP
 
Matt MacConnell, Lehigh River Stocking Association, “Lausanne Tunnel Remediat...
Matt MacConnell, Lehigh River Stocking Association, “Lausanne Tunnel Remediat...Matt MacConnell, Lehigh River Stocking Association, “Lausanne Tunnel Remediat...
Matt MacConnell, Lehigh River Stocking Association, “Lausanne Tunnel Remediat...Michael Hewitt, GISP
 

More from Michael Hewitt, GISP (20)

2022 PA AMR Conference Domestic Production of Critical Minerals 9:30AM 6/22/22
2022 PA AMR Conference Domestic Production of Critical Minerals 9:30AM 6/22/222022 PA AMR Conference Domestic Production of Critical Minerals 9:30AM 6/22/22
2022 PA AMR Conference Domestic Production of Critical Minerals 9:30AM 6/22/22
 
Sullivan County Meaningful Watershed Education Experience
Sullivan County Meaningful Watershed Education ExperienceSullivan County Meaningful Watershed Education Experience
Sullivan County Meaningful Watershed Education Experience
 
Harry E. Coal Waste Pile Reclamation Project in Swoyersville, PA
Harry E. Coal Waste Pile Reclamation Project in Swoyersville, PAHarry E. Coal Waste Pile Reclamation Project in Swoyersville, PA
Harry E. Coal Waste Pile Reclamation Project in Swoyersville, PA
 
Jacob Johnson, et al, Penn State University - “Case Study to Assess the Costs...
Jacob Johnson, et al, Penn State University - “Case Study to Assess the Costs...Jacob Johnson, et al, Penn State University - “Case Study to Assess the Costs...
Jacob Johnson, et al, Penn State University - “Case Study to Assess the Costs...
 
Peter Smyntek, et al, St. Vincent College - “Screen to Stream – Student citiz...
Peter Smyntek, et al, St. Vincent College - “Screen to Stream – Student citiz...Peter Smyntek, et al, St. Vincent College - “Screen to Stream – Student citiz...
Peter Smyntek, et al, St. Vincent College - “Screen to Stream – Student citiz...
 
Beth Berkhouser, Interdependence Hexagon Project - “Connecting Art – Creating...
Beth Berkhouser, Interdependence Hexagon Project - “Connecting Art – Creating...Beth Berkhouser, Interdependence Hexagon Project - “Connecting Art – Creating...
Beth Berkhouser, Interdependence Hexagon Project - “Connecting Art – Creating...
 
Tom Gray, Tetra Tech Inc. - “Coal and Coal Mine Wastes a Resource for Rare E...
Tom Gray, Tetra Tech Inc. - “Coal and Coal Mine Wastes  a Resource for Rare E...Tom Gray, Tetra Tech Inc. - “Coal and Coal Mine Wastes  a Resource for Rare E...
Tom Gray, Tetra Tech Inc. - “Coal and Coal Mine Wastes a Resource for Rare E...
 
David Thomas and Donald Hedge, Broad Top Township - “Passive Treatment System...
David Thomas and Donald Hedge, Broad Top Township - “Passive Treatment System...David Thomas and Donald Hedge, Broad Top Township - “Passive Treatment System...
David Thomas and Donald Hedge, Broad Top Township - “Passive Treatment System...
 
Mike Korb, Tetra Tech Inc. - “How to Give the Best Field Trip Ever”
Mike Korb, Tetra Tech Inc. - “How to Give the Best Field Trip Ever”Mike Korb, Tetra Tech Inc. - “How to Give the Best Field Trip Ever”
Mike Korb, Tetra Tech Inc. - “How to Give the Best Field Trip Ever”
 
Robert Hughes, EPCAMR - “Watershed Group Funding through PA’s Educational Imp...
Robert Hughes, EPCAMR - “Watershed Group Funding through PA’s Educational Imp...Robert Hughes, EPCAMR - “Watershed Group Funding through PA’s Educational Imp...
Robert Hughes, EPCAMR - “Watershed Group Funding through PA’s Educational Imp...
 
Rachael Grube, EPCAMR - “New Methods for Digitizing Mine Maps”
Rachael Grube, EPCAMR - “New Methods for Digitizing Mine Maps”Rachael Grube, EPCAMR - “New Methods for Digitizing Mine Maps”
Rachael Grube, EPCAMR - “New Methods for Digitizing Mine Maps”
 
Tom Clark, Susquehanna River Basin Commission - “Susquehanna River Basin Mine...
Tom Clark, Susquehanna River Basin Commission - “Susquehanna River Basin Mine...Tom Clark, Susquehanna River Basin Commission - “Susquehanna River Basin Mine...
Tom Clark, Susquehanna River Basin Commission - “Susquehanna River Basin Mine...
 
Joe Pizarchik - “Preserving Decades for Success; A Plan for O&M Funding”
Joe Pizarchik - “Preserving Decades for Success; A Plan for O&M Funding”Joe Pizarchik - “Preserving Decades for Success; A Plan for O&M Funding”
Joe Pizarchik - “Preserving Decades for Success; A Plan for O&M Funding”
 
Daniel Bochicchio, Skybernetics - “Valuable Insights from On High: Drone use ...
Daniel Bochicchio, Skybernetics - “Valuable Insights from On High: Drone use ...Daniel Bochicchio, Skybernetics - “Valuable Insights from On High: Drone use ...
Daniel Bochicchio, Skybernetics - “Valuable Insights from On High: Drone use ...
 
Eric. E. Cavazza P.E., Director PA DEP Bureau of Abandoned Mine Reclamation -...
Eric. E. Cavazza P.E., Director PA DEP Bureau of Abandoned Mine Reclamation -...Eric. E. Cavazza P.E., Director PA DEP Bureau of Abandoned Mine Reclamation -...
Eric. E. Cavazza P.E., Director PA DEP Bureau of Abandoned Mine Reclamation -...
 
Jaret Gibbons, ARIPPA - “Environmental Benefits of the Coal Refuse Industry”
Jaret Gibbons, ARIPPA - “Environmental Benefits of the Coal Refuse Industry”Jaret Gibbons, ARIPPA - “Environmental Benefits of the Coal Refuse Industry”
Jaret Gibbons, ARIPPA - “Environmental Benefits of the Coal Refuse Industry”
 
Tim Altares, PA DEP BAMR - “Pennsylvania’s Abandoned Coal Mine Fires”
Tim Altares, PA DEP BAMR - “Pennsylvania’s Abandoned Coal Mine Fires”Tim Altares, PA DEP BAMR - “Pennsylvania’s Abandoned Coal Mine Fires”
Tim Altares, PA DEP BAMR - “Pennsylvania’s Abandoned Coal Mine Fires”
 
Colin Lennox, Eco Islands LLC, “Metal Reclamation Units for AMD and Nutrient ...
Colin Lennox, Eco Islands LLC, “Metal Reclamation Units for AMD and Nutrient ...Colin Lennox, Eco Islands LLC, “Metal Reclamation Units for AMD and Nutrient ...
Colin Lennox, Eco Islands LLC, “Metal Reclamation Units for AMD and Nutrient ...
 
Hank Zielinski, Northhampton Generating Company, “Excellence in Surface Coal ...
Hank Zielinski, Northhampton Generating Company, “Excellence in Surface Coal ...Hank Zielinski, Northhampton Generating Company, “Excellence in Surface Coal ...
Hank Zielinski, Northhampton Generating Company, “Excellence in Surface Coal ...
 
Matt MacConnell, Lehigh River Stocking Association, “Lausanne Tunnel Remediat...
Matt MacConnell, Lehigh River Stocking Association, “Lausanne Tunnel Remediat...Matt MacConnell, Lehigh River Stocking Association, “Lausanne Tunnel Remediat...
Matt MacConnell, Lehigh River Stocking Association, “Lausanne Tunnel Remediat...
 

Recently uploaded

19032024_First India Newspaper Jaipur.pdf
19032024_First India Newspaper Jaipur.pdf19032024_First India Newspaper Jaipur.pdf
19032024_First India Newspaper Jaipur.pdfFIRST INDIA
 
Européennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutinEuropéennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutinIpsos France
 
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...virgfern3011
 
One India vs United India by Dream Tamilnadu
One India vs United India by Dream TamilnaduOne India vs United India by Dream Tamilnadu
One India vs United India by Dream TamilnaduDreamTamilnadu
 
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...University of Canberra
 
Another Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe WhitleyAnother Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe WhitleyAbdul-Hakim Shabazz
 
Anantkumar Hegde
Anantkumar Hegde  Anantkumar Hegde
Anantkumar Hegde NewsFeed1
 
Ministry of Justice Extradition Eswatini 3.pdf
Ministry of Justice Extradition Eswatini 3.pdfMinistry of Justice Extradition Eswatini 3.pdf
Ministry of Justice Extradition Eswatini 3.pdfSABC News
 
Por estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicioPor estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicioAlexisTorres963861
 

Recently uploaded (9)

19032024_First India Newspaper Jaipur.pdf
19032024_First India Newspaper Jaipur.pdf19032024_First India Newspaper Jaipur.pdf
19032024_First India Newspaper Jaipur.pdf
 
Européennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutinEuropéennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutin
 
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
 
One India vs United India by Dream Tamilnadu
One India vs United India by Dream TamilnaduOne India vs United India by Dream Tamilnadu
One India vs United India by Dream Tamilnadu
 
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
 
Another Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe WhitleyAnother Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe Whitley
 
Anantkumar Hegde
Anantkumar Hegde  Anantkumar Hegde
Anantkumar Hegde
 
Ministry of Justice Extradition Eswatini 3.pdf
Ministry of Justice Extradition Eswatini 3.pdfMinistry of Justice Extradition Eswatini 3.pdf
Ministry of Justice Extradition Eswatini 3.pdf
 
Por estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicioPor estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicio
 

Social Media and other Tools for Advocacy

Editor's Notes

  1. Advocacy should be part of every nonprofit’s mission. Includes activities like: Non partisan analysis, study or research Discussion of broad social issuesTechnical assistance(These activities aren’t consider to be lobbying.)
  2. All lobbying is advocacy, but not all advocacy is lobbying.Contrary to popular belief, nonprofits are permitted to do a small amount of lobbying as part of their work. You have information that legislators need to make informed decisions.The IRS permits an “insubstantial” amount of lobbying based on expenditures.Social media is one way to do advocacy and some lobbying while keeping costs down.What you may not do is support a particular political candidate or party – political campaign-related activity is forbidden for 501 c 3 orgs.
  3. Goals – identify the cause you want to promote, think about your desired outcomes, create measureable goalsAudience – who do you want to target with your messaging? Legislators or a particular stakeholder group?Tools – once you know who your audience is, where do you go to find them? What social media platforms are they already using?Content – what do you want to say? (More about this in a few minutes.)Measuring – how will you know if you are successful?
  4. Download free at www.hootsuite.com
  5. Download free at www.tweetdeck.com
  6. Conversational toneInclude a photo whenever possibleTell a story
  7. Provide useful informationInspire and encourage stakeholders to share their own storiesKeep them connected and informed on issuesInitiate calls to action (if lobbying)Share interesting links to related information on your website or other social media channels (a tweet might link to a YouTube video, for example)Ask a question / poll stakeholders
  8. People read 20% of what’s on a web page.Social media channels have a lot of “noise” so you want to make content easy to scan.Posts should be short and to the point. You can direct people to your website or a blog if you need to convey more information than social media allows.
  9. Up-to-date content so people can:VisitLearntake action
  10. Respond to (or delete) partisan comments. You can respond easily by adding a comment that repeats your disclaimer.Be careful about “friending” or linking to legislators – might be construed as an endorsement.(If they “follow” you, that’s different.)
  11. Practice:Ask someone to name a hot issue surrounding AMR (anyone from audience can volunteer a topic)Break into groups of 5Give 11 x 17 sheets of paper and sharpies outTask: Write one social media post for Facebook OR one post for Twitter advocating around the hot issueHang on wall with scotch tape after and review/discussNeed:11 x 17” sheets of paperSharpie MarkersScotch tape