This story is about an in-store virtual reality experience produced by Virsabi for Bang & Olufsen featuring Oh Land.
Read on to find out how the consumer electronics company gained attention and attracted more customers with VR immersion.
The issues facing retail!
Brick and mortar stores are fighting a war. A war for traffic, attention and relevance.
It’s not easy to captivate consumers and entice them into your store in our digital age.
And today’s consumers are experts at finding the best price.
Brands must generate interest in their products with other parameters
The challenge; how do we you bring the B&O brand experience into stores?