6. The problem now is the cost of
educating and acquiring new
customers
USA
Germany
7. The problem is that, to a
homeowner, sales people sometimes
seem like...
This
guy
...or this guy
...and
sometimes
this guy.
8. Homeowners don't like
being sold something that
they don't know how to
evaluate...
...they want to learn about
the economics of their
solar potential from people
they know and trust.