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Video Business Intelligence Overview: See Your Business Differently
The role of video surveillance has evolved from solely a loss prevention tool to a valuable asset that can be used by the entire organization to help identify efficiencies while improving both operational and marketing effectiveness.
Video Business Intelligence Overview: See Your Business Differently
The role of video surveillance has evolved from solely a loss prevention tool to a valuable
asset that can be used by the entire organization to help identify efficiencies while improving
both operational and marketing effectiveness.
When coupled with a powerful, yet customizable reporting framework, data from a variety of
sources—POS, access control, video, and central monitoring stations—can be captured and
disseminated forming an information infrastructure delivering the data necessary for users
to make smart, effective and timely decisions about their business, assets, and employees.
3xLOGIC, Inc. | See Your Business Differently 2
Imagine having access to the right data, at the right time—anytime,
anywhere. The result: Actionable Business Intelligence.
Today, information is everywhere. You can’t escape it. Yet filtering through this proliferation to access data
relevant to your job or organization can sometimes be daunting. This is where 3xLOGIC can help ensure that
you are getting the right data, at the right time.
3xLOGIC has been a leader in intelligent video and data management for over fourteen years. Our
customizable approach to designing the complete solution around the needs of your retail business is what
sets us apart. With over 50,000 systems deployed within leading retailers like Sterling Jewelers, Circle K,
London Drugs, and Best Buy, 3xLOGIC is a tested and trusted solution logically integrating video data and
disparate data from a variety of sources into a logical union we call the VIGIL™ Video Management System
(VMS). VIGIL VMS captures and disseminates data from diverse systems including Access Control, POS
Systems and Central Monitoring Stations forming an information infrastructure delivering the data necessary
for users to make smart, effective and timely decisions about their business, assets and employees.
The VIGIL Video Management System and our exclusive RapidStream™ Technology makes instant access to
any of your stores a reality—anytime, anywhere. VIGIL VMS gives you the ability to enhance your operation’s
management and overall operational efficiency by quickly assessing situations based on data, not
Engineered from its inception to be centrally managed, VIGIL VMS not only gives users eyes and ears into all
of their stores from any location, but enables administrators to monitor the health of their entire surveillance
system, from the DVRs to the cameras, from a single monitor. VIGIL also lets administrators easily change
access rights of one or more users across hundreds of sites instantly. Software updates can be set on a rolling
schedule to manage bandwidth or to fit the update in during off hours. Simply put: VIGIL puts control in your
3xLOGIC, Inc. | See Your Business Differently 3
3xLOGIC Delivers the Business Intelligence You Need
3xLOGIC’s Intelligent Video Analytics effectively detects, classifies and tracks video content in order to
provide real-time alerts and automatic analysis, thereby optimizing the decision making process of both
operational and security personnel with no additional hardware requirements.
Video-based Business Intelligence can be applied in two categories, Loss Prevention and Operational.
Loss Prevention: 3xLOGIC can fully integrate within your business systems providing real-time results.
When integrated with your Point-of-Sale (POS) system, VIGIL provides instant alerts to custom-defined
exceptions and pre-defined thresholds. You may want to be notified when a sales associate processes a
refund when no customer present. You may also want to know when a device was sold for less than the
advertised price. These types of exceptions can easily be added as one of thousands of events that need to be
tracked and reported on. Results are then automatically forwarded to authorized recipients providing your
business with truly effective investigation tools enabling you to make critical decisions in a timely manner.
Time is money, so the quicker you can get results, the faster your business can get back on track.
Integrating VIGIL's customizable exception reporting with your POS results in an extremely effective loss prevention tool.
3xLOGIC, Inc. | See Your Business Differently 4
Operational: With insights into the patterns of your store you have the ability to train, staff and improve
your operational efficiency. With 3xLOGIC Intelligent Analytics you have the tools to quickly identify trends
and performance indicators, such as:
• When customers enter your store where do they go? Where do they linger?
• What hours of the day do I need to adjust staffing levels to meet shopping patterns?
• What percentage of shoppers actually turned into buyers today?
• Does shopper behavior differ by store location?
See the possibilities?
VIGIL Analytics can help track:
• People’s Movements
• Queue Times
• Purchasing Trends
• Conversion Rates
3xLOGIC, Inc. | See Your Business Differently 5
Our Heat Mapping and Advanced Video Analytics enable you to immediately identify trends leading to results.
• Do you want to know your customer better? With our Age and Gender Detection Technology, we can
provide you with insights on who is looking in designated areas. Now you can optimize your media
mix and product messaging based on data rather than assumptions
• What marketing message are buyers responding to best? By understanding the path to purchase can
provide you with statistics on which campaign is effective and which are not.
• Discover how product placement affects traffic patterns and purchasing trends?
3xLOGIC not only converts video into information, it uses video to deliver a visual verification of findings and
key insights. Now you have at your fingertips, the information to better understand your entire operation
from concept to coverage to conversion.
Heat Maps let you quickly identify:
• Traffic Patterns
• Hot Spots
• Dwell Times
3xLOGIC, Inc. | See Your Business Differently 6
The Right Information at the Right Time—Anytime, Anywhere
Our cloud-based information portal—VIGIL Trends—provides you access to your data—anytime, anywhere.
The 3xLOGIC VIGIL Trends analytic engine provides a simple to use and understandable graphical interface
that can be accessed from any networked device. VIGIL Trends delivers an instant visual snapshot of your
business. VIGIL Trends reports are completely customizable. Data can be presented in the format or method
that proves most effective for your audience. In addition, reports can be scheduled and e-mailed to your list
of authorized recipients, or once you are logged-in you can review today’s, this week’s, this month’s, or this
year’s results in any of the customized reports available to you. You will have the ability to look at individual
store results or combine data from any number of data sources for a more holistic perspective.
VIGIL Trends isolates the key performance indicators you need access to efficiently run your business. These
flexible reports can compare data by region or by store type. VIGIL Trends lets you format and choose which
metrics to include, the level of detail desired, and how often and to whom the reports will be delivered.
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VIGIL Trends delivers:
• A unified dashboard giving you access to all your key metrics
• Real-time centralized data relevant to making informed, critical decisions
• A customizable visual format designed to make information consumable
• An adaptable, flexible reporting infrastructure that truly puts you in control of your operation.
VIGIL Trends customizable online reporting dashboard delivers relevant information at your fingertips.
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