IBM Cloud Storage - Cleversafe

© 2016 IBM Corporation
Michael Beatty
Cloud Services Leader
IBM Cloud Object Storage
Flexible storage for your evolving needs

2Page© 2016 IBM Corporation
IBM Cloud Point of View
The Data Storage Opportunity & Challenge
IBM Cloud Object Storage (COS) Offerings
Cleversafe Technology Behind IBM COS
IBM COS Client References & Use Cases
Summary
Appendix
– IBM COS v. Amazon Performance
– More on IBM COS Services
Contents
03
08
14
25
29
34
38

A compelling
customer experience
In today’s competitive environment, leaders are
differentiated by how they leverage data
Sources:
1. Accenture, “Digital Business Era: Stretch Your Boundaries”, 2015
2. Redefining Boundaries, Insights from the Global C-suite Study, IBM Institute for Business Value, 2015
3. Deloitte, “Corporate accelerators: Spurring digital innovation with a page from the Silicon Valley playbook”, 2016
New innovative
business models
Fast and flexible
operational processes
80%
of CxOs are
experimenting with
different business models
or thinking of doing so2
100+
corporate accelerators have
launched globallyin the last 3
years, includingAirbus,
Barclays, Telstra and Target3
81%
of companies place the
personalized customer
experience in their top three
priorities, with 39 percent
reporting it as their top priority1

Cloud is maturing into an environment
for innovation and business value
Cost Efficiency
Value
Essential Integration
High value solutions
Cognitive apps
Advanced analytics
Internet of Things
PaaS-centric
DevOps tooling
Web & Mobile apps
Basic analytics
Hybrid integration
IaaS-centric
Virtual compute
Low cost storage
Traditional app hosting
Cost
Innovation
Business Value
1
2
3

Every business is becoming an ecosystem
Sources:
1. Accenture, “Digital Business Era: Stretch Your Boundaries”, 2015
2. Redefining Boundaries, Insights from the Global C-suite Study, IBM Institute for Business Value, 2015
3. Deloitte, “Corporate accelerators: Spurring digital innovation with a page from the Silicon Valley playbook”, 2016
+Getting new value from
third parties
Extracting value from
your entire business
New data sources
(IoT, industry, social, weather)
New apps and services
(cloud and cognitive)
Innovation communities
(open, developer, industry,
cognitive, etc.)
Data
(customer, transactional, etc.)
Applications
(ERP, CRM, etc.)
Expertise
(industry, domain, customer)

Choice of Infrastructure
DevOps
Tooling
Integration and
API Management
Web Data Mobile AnalyticsCognitive IoT Security
IBM Cloud Platform
Client Data Center
+
Choice of Run-Time Environments
Your Own Hosted Apps / Services
Rich Catalog of Application & Data Services
+ + +
+
Instant Runtimes Containers Virtual Machines
Blue box
SoftLayer Data Infrastructure & Data Centers
+
The Guiding Principles that Define the IBM Cloud
DevOps
Productivity
Hybrid Integration
Powerful,
Accessible Data
and Analytics
Cognitive Solutions
Choice with
Consistency

Hybrid cloud is the fastest path to the business
outcomes you want
Speed
Innovation Insight
Flexibility
change only what you
need to change to get
value faster
lntegrate cloud services,
open communities and
emerging technologies
(cognitive, blockchain,
IoT, etc.) to maximize
opportunity
combine your data
and processes with
new sources of
information to get to
the best outcomes
positioning workloads
to best deliver on
business objectives
of hybrid leaders report that
hybrid cloud is accelerating
digital transformation in
their organization.*
85%
*Source: Growing up hybrid - Coming of age in the era of digital business, IBM Center for Applied Insights, 2015

Data is the opportunity.
And the challenge.

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
With the rise of cloud, mobility, IoT, social and
analytics, the data explosion is accelerating.
This confluence of technologies has amplified the data explosion, creating incredible
growth-on-growth for unstructured data. New data sources are added daily, resulting in a
valuable data ecosystem for every business.
500
375
250
125
Projected
Exabytes
75 billion
Internet-connected
devices by 20202
90%
of all data was created
in the last 2 years1
3
Sources:
1. Science Daily, Big Data, for better or worse: 90% of world’s data generated over last two year, 2013
2. Business Insider, Morgan Stanley: 75 Billion Devices Will Be Connected to The Internet of Things By 2020, 2013
3. Digital Universe of Opportunities: Rich Data & The Increasing Value of the Internet of Things,
EMC Digital Universe with Research & Analysis by IDC, April 2014

Businesses need a new storage architecture—
one that is designed to cope with rampant data
growth and the unpredictability of business and
evolving workloads.
– Storage for any app, any scale, any cloud,
any business
– Storage that manages data to your advantage
and unlocks possibilities
But traditional approaches don’t measure up.
Today, data is your business
How you manage and store it is critical

Legacy On-Premise
– Not designed or optimized for
unstructured content
– Not designed to scale or
to support always-on
operations
– Expensive, proprietary
– Not transparent
– Inflexible; no choice for
dedicated or hybrid cloud.
– Lock-in risk.
Traditional Cloud
A new storage architecture is needed.
Legacy on-premise and traditional cloud
storage
were not designed for the needs of today’s business

Today’s exponential data growth requires a new
kind of storage approach - one that delivers choice
and consistency, with:
New needs demand a new
storage architecture
– Flexibility to meet your enterprise’s rapidly
changing needs
– Scale for any storage demand large or
small across the IBM network
– Simplicity in management and cost

Hybrid
Flexible. Scalable. Simple.
On-Premise Off-Premise
Welcome to IBM Cloud Object Storage
Hybrid cloud storage that delivers flexibility, scalability and simplicity

A closer look at our
object storage services

IBM Cloud Object Storage delivers industry
leading flexibility, scalability and simplicity
On-Premise
• Single tenant
• Design specific to needs
• Total control of system
• Local to on-premise compute
Dedicated
• No datacenter space required
• Single tenant
• Flexible configuration options
• OPEX vs CAPEX
Hybrid
Same as on-premise plus the following:
• Economic benefits of more dispersed sites (i.e., 3 rather than 2)
• On-premise storage replicated to the cloud
• Ability to add capacity to an on-premise deployment when there is no more data center
space available
Public
IBM managed options provide full management, monthly billing
Regional
Cross Regional
• Usage-based pricing
• Elastic capacity
• No datacenter space
required
• Fully managed
• Data local to in-cloud
compute
• Immediate worldwide
footprint
• OPEX vs CAPEX

IBM Cloud
Object Storage
Use Cases
Active Data:
Cognitive, Analytics, Mobile
Data Store, Web App
Content, Enterprise
Collaboration and DevOps.
Cold Data:
Archive, Back Up, Data
Retention, Business
Continuity
Public Cloud Storage (multi-tenant)
Standard: Public cloud service for active workloads
• Ideal for social, mobile, collaboration and analytic use cases
• Includes Regional and Cross Region resiliency options
Vault: Public cloud service for less active workloads at lower cost
• Ideal for archive, back-up, data retention and colder data workloads
• Includes Regional and Cross Region resiliency options
Private Cloud Storage (dedicated, single-tenant)
Self Managed: Client managed object storage system on IBM Cloud
• Infrastructure for workloads that need dedicated performance and/or compliance
• Isolation provides additional security in a cloud based deployment
Managed: IBM managed private object storage service on IBM Cloud
• Fully managed services for dedicated performance and/or compliance
• Isolation provides additional security in a cloud based deployment
Hybrid Cloud Storage (single-tenant)
Self Managed: Client managed object storage system on
infrastructure running both on-prem and in IBM Cloud
Managed: IBM managed object storage service in customers
data center and on IBM Cloud
the widest range of options
in the market

Unmatched Flexibility

Protect your investment with the flexibility to move data
between the enterprise and the cloud as your needs change.
IBM Cloud Object Storage is available in several licensing
models, including perpetual, subscription, or consumption.
- as a system: on-premise, dedicated cloud,
or hybrid
- as a service: dedicated or public cloud
- deploy to both traditional and born-on-web applications
- read/write data with object interface, Swift or Amazon
S3—even NFS and SMB
Flexible to buy and deploy
And flexible enough for any app

Massive Scalability

Scale locally or globally across
IBM’s expansive network
• Over 48 global cloud centers,
delivering data where you need it
• Open, secure, and scalable
• Secure, high-speed network
• Expert services and tools
• Secure integration to on-premise

Expressly designed for
cloud-scale data and beyond
– Shared nothing architecture, with strong consistency
– Scalable namespace mapping with no centralized
metadata
– Highly reliable and available without replication
– Distributed Rebuilder
– Distributed collection and storage of statistics
needed for Management
– APIs for integration with external management
applications
– Support “lazy” handling of disk failures
– Automated network installation

Powerful Simplicity

IBM Cloud Object Storage delivers unified
management that is much more efficient than
traditional storage.
– Manages all storage from a single pane of
glass with zero down time – on-premise,
in cloud, or both.
– Uses fewer administrative resources than
traditional storage.
Simplicity delivers
big advantages

Simple to leverage for building
and deploying cloud-based
applications
Object storage services in IBM BluemixTM
– Leverage Bluemix development services with
unstructured data
– Compose and connect object storage to apps
and services
– Flexible, open, and secure

The innovations that
make it possible

Built on disruptive innovation
pioneered by Cleversafe
Founded in 2004. Acquired by IBM in 2015.
– Innovation Leader.
Software-defined. 400+ patents.
– Market Leader.
IDC 2014-present1
Gartner 20162
– Scale Leader.
Only vendor with multiple 100-petabyte
customers deployed.
Sources:
1. IDC Object Storage Marketscape, 2014
2. Gartner Critical Capabilities for Object Storage Report, 2016

27Page© 2016 IBM Corporation Our object storage requires only 1.7 TBs raw storage capacity for 1 TB of usable storage.
0.56 TB
D.C.
0.56 TB
Dallas
0.56 TB
San Jose
1.7 TB
of raw storage
Three complete copies of
the object—plus overhead
—are distributed and
maintained in separate
locations in case of failure or
disaster. Resulting in 3.6 TB
of total storage consumed.
With traditional storage, a
single 1 TB object will be
replicated three times.
Traditional Storage
1 TB
of usable data
1 TB
of usable data
Traditional storage requires 3.6 TBs raw storage capacity for 1 TB of usable storage.
With IBM Cloud Object
storage there’s no need
to store replicated data
in different systems.
A single TB of object
storage is encrypted and
sliced but never replicated.
Slices are distributed
geographically for durability
and availability.
You can lose some number
of slices due to failure or
disaster, and still quickly
recover 100% of your data.
requires less than half the
storage and 70% lower TCO.
Traditional Storage makes Big Data even bigger
Multiple copies, more storage, more overhead
1.2 TB
D.C.
1.2 TB
Dallas
1.2 TB
San Jose
3.6 TB
of raw storage
IBM Cloud Object Storage is built for cloud-scale data
Just as reliable, less complex, more cost-efficient than traditional storage
What does that mean to IT?

IBM Cloud Object Storage is built for cloud-scale data
Just as reliable, less complex, more cost-efficient than traditional storage
Our object storage requires only 1.7 TBs raw storage capacity for 1 TB of usable storage.
0.56 TB
Wash. D.C.
0.56 TB
Dallas
0.56 TB
San Jose
1.7 TB
of raw storage
Traditional Storage IBM Cloud Object Storage
Traditional storage requires 3.6 TBs raw storage capacity for 1 TB of usable storage.
1.2 TB
Wash. D.C.
1.2 TB
Dallas
1.2 TB
San Jose
3.6 TB
of raw storage
– More storage
– More power
– More floor space
– More software
– More personnel
– Less storage
– Less power
– Less floor space
– Less software
– No downtime
– Less personnel
– Less costly—up to 70% lower TCO

Relied on by leaders
across industries

IBM Object Storage
clients and use cases, across multiple industries
Secure customer
trust and business
compliance.
Consistently
create engaging
experiences.
Manage the data
essential to serving
the good of the public.
Scale your
market offering
without worry.
Reliable storage
for your on
demand content.
Active Archive
Content Repository STaaS
Genomics
Collaboration
Enterprise STaaS
Backup
Financial
Services &
Insurance
Media &
Entertainment
Production
GovernmentService
Providers
Media &
Entertainment
Distribution
Put medical
progress before
everything else.
Content
Collaboration
Enterprise Collaboration
Health Care &
Life Sciences

A closer look: Genomics Commons
National
Genomics
Commons
Archive and Analyze Genomics Data
A key step towards algorithm-assisted personalized medicine is building Data Commons
and Cloud Analytics
• 1.7 million cancer cases diagnosed in America each year
• A single RNA-seq file is 10-20 GB, Whole genome raw data files are > 100 GB
• 2,000,000 genomes ≈ 1 Exabyte (1,000,000,000,000 MB)
• Cost to sequence 1 genome $1,000 and falling.
• Cost to analyze 1 genome is approx. $100,000 and rising
Hospitals,
Doctors
Hospitals,
Doctors
Hospitals,
Doctors
IBM Cloud
Object Storage

A closer look: Enterprise Backup and Archive
IBM Cloud Object Storage serves as a storage foundation for many uses
Programmatic Provisioning
Multi Tenant Capabilities
S3 and Openstack Swift compatible containers
IBM Spectrum ProtectEnterprise Backup Database Protection
Thin Provisioning
Storage Quotas
Usage Reporting Per Tenant
IBM Cloud
Object Storage
Content Management

A closer look: Cloud DVR
IBM Cloud Object Storage for individual customer recordings
IBM Cloud
Object Storage
Customer copy playback
Subscribers
Customer scheduled recording
nDVR/cDVR
Recorder
Multiple
recordings
with single S3
command
Support for Cisco,
Arris, RIO and Imagine
Communications
350 petabytes
deployed
IBM COS Fanout
feature creates
individual copies
on disk without
consuming network
bandwidth

The future of storage
starts here

We offer flexibility, scalability and simplicity you won’t find anywhere else.
Only IBM delivers a unified platform for cloud
object storage wherever you need it
970% 100%Nines
reliability
Lower
TCO*
Uptime
IBM is the only storage provider that shares the same DNA
across your platforms
*IBM COS delivers >70% lower TCO than traditional on-premise storage. Source:
Forrester Total Economic Impact Study, 2015.

Only IBM Cloud Object Storage delivers flexible
storage designed for today’s data-driven business
Flexible
Hybrid cloud storage
that’s flexible, scalable,
and simple to help you
extract maximum value
from your data.
Proven
Proven in market, at
scale, and ready to go.
Powerful
Supported by IBM’s
powerful portfolio,
services and
eco-system.

Performance
benchmarks speak
louder than words

IBM Cloud Object Storage – competitive performance
benchmarking
A recent set of competitive performance benchmarks were run comparing IBM Cloud Object Storage in SoftLayer (DAL09) against Amazon S3 (US East). Tests compared
the maximum Operations per Second (OPS) and Throughput for a variety of file sizes ranging from 10KB to 100MB in a 100% write and 100% read workload. The results for
these tests are on this slide and the next1.
0
1000
2000
3000
4000
5000
10KB 900KB 3.5MB 10.0MB 100.0MB
Max Write OPS
AWS Write OPS IBM Write OPS
0
2250
4500
6750
9000
11250
10KB 900KB 3.5MB 10.0MB 100.0MB
Max Write Throughput
AWS Write Throughput IBM Write Throughput
1 – Reference detailed data available upon request

benchmarking (continued)
A recent set of competitive performance benchmarks were run comparing IBM Cloud Object Storage in SoftLayer (DAL09) against Amazon S3 (US East). Tests compared the
maximum Operations per Second (OPS) and Throughput for a variety of file sizes ranging from 10KB to 100MB in a 100% write and 100% read workload. The results for these
tests are here1.
0
2000
4000
6000
8000
10000
10KB 900KB 3.5MB 10.0MB 100.0MB
Max Read OPS
AWS Read OPS IBM Read OPS
0
3000
6000
9000
12000
10KB 900KB 3.5MB 10.0MB 100.0MB
Max Read Throughput
AWS Read Throughput IBM Read Throughput

A recent set of competitive performance benchmarks were run comparing IBM Cloud Object Storage in SoftLayer (DAL09) against Amazon S3 (US East). These tests measure
latency at the mean and the 99th percentile for both PUT and GET operations with a constant Request per Second (420 RPS) rate. The results for these tests are here1.
0
1500
3000
4500
6000
10KB 900KB 3.5MB 10.0MB 100.0MB
PUT Latency Mean
IBM PUT Latency Mean AWS PUT Latency Mean
0
4000
8000
12000
16000
10KB 900KB 3.5MB 10.0MB 100.0MB
PUT Latency 99th Percentile
IBM PUT Latency 99th AWS PUT Latency 99th

A recent set of competitive performance benchmarks were run comparing IBM Cloud Object Storage in SoftLayer (DAL09) against Amazon S3 (US East). These tests measure
latency at the mean and the 99th percentile for both PUT and GET operations with a constant Request per Second (420 RPS) rate. The results for these tests are here1.
0
750
1500
2250
3000
10KB 900KB 3.5MB 10.0MB 100.0MB
GET Latency Mean
IBM GET Latency Mean AWS GET Latency Mean
0
2500
5000
7500
10000
10KB 900KB 3.5MB 10.0MB 100.0MB
GET Latency 99th Percentile
IBM GET Latency 99th AWS GET Latency 99th

Plan your route
with IBM Cloud
Professional Services

IBM offers an extensive set of professional
cloud services to start your journey
2 Evaluate 3 Outline 4 Design1 Envision
Identified cloud
opportunities
Gap
analysis
Cloud service
delivery strategy
Business
case
Cloud
design
Cloud direction and
scope
Prioritized
workloads
Architectural
decisions
Governance and
organizational
impact
Management
framework

Page© 2016 IBM Corporation
The journey begins
with a phone call
Explore how IBM can help you manage
the challenges of massive data growth
with market-leading, cloud object
storage solutions and expertise.
Call us at 1-312-423-6640

Gartner Ranks Cleversafe #1
Gartner: Critical Capabilities for Object Storage
Published March 31, 2016
• Cleversafe (IBM Cloud Object Storage) fared very well, coming in 1st in three out
of five use cases (Archiving, Cloud Storage, and Analytics) and 1st in the Overall
use case!
• Garnered more 1st position spots than any other vendor (Hitachi was 1st for
Backup and Scality was 1st for Content Distribution with us second in both!)
• EMC came in a disappointing 3rd overall and placed 3rd in four categories and 5th
in Backup (an essential use case)!
Note: Cleversafe has limited licensing rights to this report. Any public or
external use/distribution or announcements around this report, including
mentions in social media, press releases, website postings, print, etc., falls
under Gartner’s corporate copyright and license policy, and will need to be
approved by Gartner.
Please contact Kim LaFleur (klafleur@us.ibm.com) if you have any questions or
need external use approvals.

Public Cloud Storage Options
Flexible options to meet
your organization’s
unique needs.
IBM Unique ValueMarket Competitive Offering
Regional Cross-Regional
Standard
Access Time 10’s of ms 100’s of ms
Disaster Recovery In-Region Only In/Out of Region
• Active Workloads, Cloud Applications
• More frequent reads
• No read Charges
Vault
Access Time 10-100’s of ms 100’s of ms
Disaster Recovery In-Region Only In/Out of Region
• Backup/Archive workloads
• Infrequent access / reads
• Read Charges

The most choice in object storage solutions in the market
Key Advantages - IBM Cloud Object Storage
– Choice of Standard or Vault with Regional or Cross
Region resiliency
– Multiple API support – Swift, AWS S3, CIFS/NFS
(via qualified 3rd party gateways)
– Dedicated, single-tenant deployment, fully segregated
from public infrastructure with higher performance,
for clients with rigid compliance requirements
– Flexible deployment model with on/off premise or a
hybrid combination
– On-premise plus Cloud delivers a truly Hybrid model
for seamless client transition
– Competitive pricing on all options with no additional
cost for security
Multi-Tenant
Regional
COST
$$$
RESILIENCE
CrossRegion
Single-Tenant
Vault HybridStandard Dedicated
Vault HybridStandard Dedicated

Traditional RAID Storage makes Big Data even bigger.
Multiple copies, more storage, more overhead.
IBM Cloud Object Storage: Ideal for cloud workloads with
unstructured data
IBM Cloud Object Storage: a massively scalable, simple
to manage storage technology that uses logical constructs
to store data as discrete objects in a flat address space
instead of the hierarchical, directory‐based file systems
that traditional SAN and NAS systems use.
- Designed for unstructured data
- Massively scalable, using a flat address space
- A virtual pool of storage with distributed access
- Provides very high data durability, integrity
and availability
Common Uses: archive, back-up, large content repository
for video/images, born-on-cloud social and mobile workloads,
advanced analytics, IoT and cognitive app workloads.
FILE STORAGE OBJECT STORAGE
•Stores millions of files
•File system hierarchy
•Complex to scale
•TCO increases
exponentially
•Stores hundreds of
billions of objects
•One storage pool,
Object IDs
•Scales uniformly
•Lowest TCO

IBM Cloud Storage - Cleversafe

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (20)

Similar to IBM Cloud Storage - Cleversafe

Similar to IBM Cloud Storage - Cleversafe (20)

IBM Cloud Storage - Cleversafe