Learn what most marketers get wrong. Created by the team at Twenty20. Photo challenges are the highest engagement activity on social media today. Learn the nuances that the best brands are already using to get the most out of user generated content and the engagement from photo challenges

1. Photo Challenges
[ learn what
most marketers
get wrong ]
The Marketer’s Guide to

2. Photo challenges are the most
engaging activity on social media.
1

3. A great example is #JJ, the largest, most
thriving community on Instagram.
33.7 million photos are tagged #JJ.

4. #JJ’s photo challenges attract millions of viewers and
looking to connect with their community on social.
8,000 entrants / day

5. Photo challenges from companies see
in engagement on social media.
143% increases

6. Photo challenges are the
answer for sourcing photos
for your marketing.
2

7. The average company wastes
Source: Glassdoor
$14,150 / year
in the time that they pay
designers to search for photos.

8. Leverage photo challenges to
get authentic, real world photos
sent directly to you.

9. You can crowdsource photos
to build out a library of images.
Honeymoon travel registry startup Wanderable
found 75+ images for their website.
Read the case study.

10. BUT
What most companies get
wrong with using #hashtags
for photo challenges is…

11. They get low quality, off topic photos
submitted to the #hashtag.
3

12. And they can’t easily license any
UGC for future marketing.

13. CREATE A CHALLENGE
Partner with Twenty20
for the tools to run a
legally tight, kickass
photo challenge.
SAVE TIME
SEARCHING FOR
STOCK PHOTOS

14. Why run better photo challenges?
1. Drive engagement on social media.
2. Build your image library for your
marketing team & save time.
3. Get commercially cleared legally tight
images by partnering with Twenty20.
Conclusion

15. CREATE A CHALLENGE
Send out 250K+ photographers to take the
authentic, real-world photos you need.

16. Your source for real-world, authentic images.
No more boring stock.
Created by the team at Twenty20.
Follow us for more great SlideShares

17. CREATE A CHALLENGE
Get thousands of authentic, real-
world photos submitted to you.