Understand your Brand Personas and where to market your brand.

1. Social Media Success
Choosing the Right Social Media Marketing Channels for Your
Business

2. Understand Your Buyer Personas
The following will help you create fictitious people for your Buyer Personas:
• What are their names?
• What type of career path are they on and what do they want to achieve?
• What is their age?
• Where do they live and hangout?
• Challenges – what challenges are they trying to overcome?
• What are some of their common objections during the buying decision?
• Where do they hangout online?
• What type of messages do they want from you?

3. Understanding Your Brand Personas
Lay out all of your
Buyer Personas
01
What do they all
have in common?
02
What would be the
best thing that could
happen for your
buyer personas this
week?
03
What would be the
worst thing that
could happen for
your buyer personas
this week?
04
What motivates and
drives these
personas?
05
-Understand this-Understand How to Solve Your Audience’s Problem-
-Understand how to Position Your Brand-

4. Why is it important to choose the right channel
for my business?
• To best connect with your target audience
• To maximize time spent on each social media channel
• To find places to successfully advertise your product or service
• To effectively implement your sales funnel

5. Who is using social media?
• There are 2.8 Billion Social Media users in the world
• That is a 22% increase since last year
• With 37% Global Penetration
Statistics from Tracs.com: https://blog.hubspot.com/marketing/state-of-social-media-demographics#sm.0001270puoy3dfbjsqe29uvu1f1c7

6. How do people behave differently?
• Not all of the same
people are on the
same networks
0
5
10
15
20
25
30
Use 1 Site Use 2 Sites Use 3 Sites Use 4 Sites Use 5 Sites
% of People
% of PeopleStatistics from Tracs.com: https://blog.hubspot.com/marketing/state-of-social-media-demographics#sm.0001270puoy3dfbjsqe29uvu1f1c7

7. Facebook
• Most Popular-1.9 Billion Users
• 83% of Online Women
• 75% of Online Men
• Ages 18-49: Best Place to reach
millennials and Gen X. (Gen X spends
7 hours/wk on social media)
• 75% or more of Facebook users spend
20mins or more/day on Facebook
Statistics from Tracs.com: https://blog.hubspot.com/marketing/state-of-social-media-demographics#sm.0001270puoy3dfbjsqe29uvu1f1c7

8. Marketing Suggestions for Facebook
Create and Join
Create and Join Groups
Update
Update Regularly in
Groups and answer
questions with your
product or service as
applicable
Post Link
Post a Link to it
everywhere you can such
as your website, on other
social profiles
IMPLEMENT AD STRATEGIES USING TARGETED ADS

9. YouTube
• 1 Billion Users
• 55% Male 45% Female
• Ages 18-49: YouTube reaches more
18-34 & 35-49 year olds than any
cable network in the U.S.
• 2 Million video views/minute
Statistics from Tracs.com: https://blog.hubspot.com/marketing/state-of-social-media-demographics#sm.0001270puoy3dfbjsqe29uvu1f1c7

10. How to Best Use YouTube
Record and save Record and save webinars that can be used in email marketing campaigns
Offer Offer free videos that solve a problem for your audience
Share Share videos on sites that relate to your brand
Create Create videos about your product or service

11. Instagram
• 600 Million Unique Monthly Visitors
• Fastest Growing
• 38% of Online Women 26% of Online
Men
• 90% of Instagram users are younger
than 35
• 53% of Instagram users follow brands
Statistics from Tracs.com: https://blog.hubspot.com/marketing/state-of-social-media-demographics#sm.0001270puoy3dfbjsqe29uvu1f1c7

12. Marketing Suggestions for Instagram
Set
Set-Up a
Business
Account
Include
Include the
Link to your
website in
your bio
Content
Post content
that promotes
a solution or
provides a
solution
Share
Share short
videos
Balance
Balance Fun
Videos and
informational
videos. Ex:
Behind the
scenes
Apply
Effectively
Apply
Hashtag and
image
strategies

13. Twitter
• Most Oversaturated
• 317 Million unique monthly visitors
• 22% of Online males 15% of online
females
• Mostly 18-29 year olds
• 53% of Twitter users never post
updates
• Users spend an avg. of 2.7 mins on the
mobile app/day
Statistics from Tracs.com: https://blog.hubspot.com/marketing/state-of-social-media-demographics#sm.0001270puoy3dfbjsqe29uvu1f1c7

14. Marketing Suggestions for Twitter
Engage and converse
Engage and converse with
connections
Offer
Offer helpful tools with
posts
Implement
Effectively implement
hashtag strategies by
researching the hashtags
of your buyer personas

15. Pinterest
• 316 Million Unique Monthly Visitors
• 45% of Online females 17% of online
males
• Fairly even distribution amongst age groups
• 10% more likely to purchase an e-
commerce item if referred by Pinterest
• Best longevity of Post. Pinterest Pins last
an average of 151, 200 mins vs. Twitter 24
mins, and Facebook 90 mins.
Statistics from Tracs.com: https://blog.hubspot.com/marketing/state-of-social-media-demographics#sm.0001270puoy3dfbjsqe29uvu1f1c7

16. Marketing Strategies for Pinterest
Effectively apply imagery to Instagram BoardsApply
Use Key Words when creating boards and postsUse
Link all imagery to impressive content sourcesLink
Try to use your website and documents within your website as much as possibleTry
Implement Landing Pages for Lead CapturingImplement

17. Linkedin
• 106 Unique Monthly Users
• 31% of Online Men 27% of Online
Women
• 45% of people making $75k or
more
• Linkedin Users are slightly less likely
to use other social media sites
Statistics from Tracs.com: https://blog.hubspot.com/marketing/state-of-social-media-demographics#sm.0001270puoy3dfbjsqe29uvu1f1c7

18. Marketing Strategies for Linkedin
Communicate your expertise as a Subject Matter ExpertCommunicate
Communicate with purpose in Linkedin GroupsCommunicate
Do not sell and promote products instead offer your expertise
Do not sell
and promote

19. Reddit
• 85 Million Unique
Monthly Visitors
• 67% Male 33% Female
• 64% of Users are under
the age of 30
• Sales Content
Discouraged
Statistics from Tracs.com: https://blog.hubspot.com/marketing/state-of-social-media-demographics#sm.0001270puoy3dfbjsqe29uvu1f1c7

20. Marketing Strategies for Reddit
Share
Share Your Blog
Posts
Establish
Establish
relationships for
potential future
guest blogging
Evaluate
Evaluate others in
your industry
Identify
Identify frequently
asked questions to
assist with
solution
development

21. GOAL
• Activity should be
designed to drive
potential clients to your
site.