In the following five slides I am going to represent basics of Social Media Marketing and Management. It will include Twitter and Facebook marketing and management, paid and unpaid advertising, brief info about blogs and Google +, and some successful Social Media examples. I hope you would like and enjoy it.
3. What is Online Marketing? Different Prospective.
Paid and Unpaid Facebook Marketing.
Secret Techniques to Manage Facebook Pages.
Paid and Unpaid Twitter Marketing.
How to Manage Your Twitter Account?
Video, Blogs, Google+, and Instagram Marketing.
Examples! Only the Amazing Examples.
PROJECT.
10/01/2013Mohamed Elsherif @mhmd_fekry
4. I am not going to talk about Online Marketing before
Marketing. What is marketing in the first place?
Marketing is the process of communicating the
value of a product or service to customers, for the
purpose of selling the product or service. It is a critical
business function for attracting customers.
Production Product Selling Marketing Holistic
WE LIVE IN HOLISTIC MARKETING WORLD
10/01/2013Mohamed Elsherif @mhmd_fekry
5. As a marketer you have to know that there are Four
components:
Relationship Marketing. (Customer)
Internal Marketing. (Company)
Integrated Marketing. (The brand)
Social or Performance Marketing. (Society)
What to do from now?
How clients see it?
You are the most important person within the
organization.
10/01/2013Mohamed Elsherif @mhmd_fekry
6. Product Solution
Promotion Information
Price Value
Place Access
Customers are looking for solutions to satisfy their
needs.
They want to know more about your product.
The money they spent on your service or product is for
the perceived value.
Make it easy for them to know, find, and order your
product or service.
10/01/2013Mohamed Elsherif @mhmd_fekry
9. It is a Direct Marketing process where you use the
Internet to communicate the value of a product or
service to customers, for the purpose of selling it.
Types of Online Marketing:
Email Marketing.
Search Engine Marketing.
Affiliate Marketing.
Social Media Marketing.
Mobile Marketing.
10/01/2013Mohamed Elsherif @mhmd_fekry
10. 16 Million Users on Facebook.
Twitter Statistics?
44% of Egypt’s internet users are using YouTube daily.
Want to know more about Egypt statistics, here is a
gift:
http://www.google.com/think/search.html#?q=Egypt
82% of smartphone owners in Egypt have performed a
search after seeing an offline ad.
29% access the Internet on their smartphones at least
once a day mainly to check emails and Social
Networks.
10/01/2013Mohamed Elsherif @mhmd_fekry