This document discusses why governments need mobile websites. It notes that citizens increasingly demand mobile access to government information and services as they have adopted mobile devices as their primary interface to the web. It provides examples of mobile government initiatives from California and Brazil. These mobile sites provide access to services, information and resources that citizens need on a daily basis, such as traffic information, locations of government offices, and emergency services. The document argues that governments now have opportunities to improve access to their services by leveraging mature mobile technologies and that mobile websites can help eliminate barriers to accessing government resources.

1. Why Governments Need a
Mobile Website
CONIP 2011 – Rio de Janeiro

2. Why my mom uses Facebook ?
 technology envolves, people also
 adhesion technology => include (/exclude) social:
 participation, involvement, communication, etc.

3. The technology has envolved
 1992: cell phone  « Calls to my house at the
time of soap-opera »
 1993: first web browser
 2000: skype
 2004: orkut + facebook
 2006: twitter
 2007: iPhone
 « I’m in the checkout line, i
 2010: iPad saw your message in the
 2011: interactive TV Face, deal! What’s your Social
Security number? »

4. we require the services also envolve
 thechnologies change
 our behavior
 our demands
 we assimilate technologies and require their use to facilitate
our day-by-day:
 online payment
 location on online map
 view photos online
 e-tickets
 etc..

5. Aspects of e-Government
 Improving the access of government with the best use of
the Web (http://www.w3c.br/divulgacao/pdf/gov-web.pdf)
 Participation and involvement
 Open Gov Data
 Interoperability
 Providing multi-channel
 Identification and authentication
 “Citizens have adopted mobile devices as their primary interface
to the Web and increasingly demand mobile access to
information, services and interactions with government”

6. Use Case #1: State of California
 m.ca.gov (
http://www.webtools.ca.gov/
Downloads/Mobile_Template/)
 The site provides access to:
 traffic information, state parks,
hospitals, etc. near a user's location
 Employment Development
 Department One-Stop Career Centers
 Department of Motor Vehicles Field
Offices
 Voter Information
 Public Libraries
 etc.

7. Use Case #1: State of California (2)
"Now more than ever, state
government must keep up
with the growing demand of mobile Californians
who need information, whether it is finding unemployment
benefits or where to register a vehicle," said Teri Takai, State Chief
Information Officer. "This new application is part of our ongoing
effort to improve services, reach the public and
make government information more
accessible, including through mobile devices."

8. Use Case #2: Proxima mobile
 Identify, encourage
and promote free
services accessible
through the mobile
phone that facilitate
daily life of citizens.
Preferably services with strong social
impact affecting people with few
resources, the elderly and disable.

9. m.gov.[br state]
 traffic information, flag accidents, work, etc..
 cycling guide
 schedule your inspection DETRAN
 where to donate blood ?
 where to find notary ?
 where to find UPA (emergency units in Rio/Brazil) ?
 etc.

10. Why governments did not have
mobile websites
 community ready to interact
 citizens ready to use
 mature technologies
 app, mobile web, smartphone, html5, tablets

11. Conclusion
“Explore the features of mobile phones, location, photo, video
calls, within the governments systems is a challenge that
will eliminate barriers to access their services and provide
options for access to their information and services to
facilitate citizens lives”
Interest Group of the W3C eGovernment

12. What else ?
 thanks to PRODERJ
 questions, observations, discussions:
victor.dias@meumobi.com
http://facebook.com/meumobi