Set art free and the rest will follow? Facilitation as key to successful user engagement

CC BY-SA 4.0 Ida Tietgen Høyrup
SET ART FREE
and the rest will follow?
Community Involvement in Theme Museums
15th Conference of the Estonian Maritime Museum
Tallinn, 2-3 September 2015
Merete Sanderhoff
Curator of digital museum practice
Statens Museum for Kunst
@MSanderhoff

SMK in brief
Statens Museum for Kunst,
the national gallery of Denmark
Western art from 1300 to the present
400,000 visitors a year
260,000 artworks
120 permanent staff

Overview
1. Potentials of open collections
2. Realities of re-use
3. Some cases of facilitated re-use at SMK
4. What are we learning

Museums have always been
places for learning
http://www.vam.ac.uk/content/articles/j/japanese-cloisonne-in-19th-century-literary-sources/

Today,
learning happens everywhere…

…in a global participatory culture
powered by the Internet

…but often,
outside formal institutions

“…among the educated, Internet conne
planet Earth, there are 1 trillion hours
year that could be used for community
engagement, and learning..”
And since 2010, a billion more
people have come online.*
* DARK MATTER, Michael Peter Edson, 2014
https://medium.com/tedx-experience/dark-matter-a6c7430d84d1

http://blog.wikimedia.org/2012/11/19/wikimedia-india-hosts-wikipedia-women-workshop-in-mumbai/

In 2015, there are more than
22 million registered
Wikipedians in the world
http://en.wikipedia.org/wiki/Wikipedia:Wikipedians

How can museums support
– and benefit from –
this cognitive surplus?

Maker Culture
DIY learning
active creativity
learning-by-doing
constructivist approach
practical skills
informal networks
cross-over between subjects

Maker culture has attracted the
interest of educators concerned
about students’ disengagement from
STEM subjects (science, technology,
engineering and mathematics) in
formal educational settings.
Maker culture is seen as having
the potential to contribute to a
more participatory approach to
learning and create new pathways
into topics that will make them
more alive and relevant to learners.
Innovating Pedagogy, 2013
http://arcade.dewlines.org/tag/maker-culture/

Art enhances the equation
http://stemtosteam.org/

Galleries
Libraries
Archives
Museums
Open digitised collections
open up learning
http://openglam.org/

A beacon
Open collections core to the brand
200,000 quality images for free download

Trustworthy source
“Our primary mission is to ‘tell the truth’. We put
as much quality in our work as possible. That is
why we share the best quality we have.”
Lizzy Jongma
data manager, Rijksmuseum

Encourages
and facilitates
creative re-use

https://www.rijksmuseum.nl/en/rijkss

Remix as a way to learn
“The action of actually working with an image,
clipping it out and paying attention to the very
small details, makes you remember it.”
http://www.nytimes.com/2013/05/29/arts/design/museums-mull-public-use-of-online-art-images.html?pagewanted=all&_r=0
Taco Dibbits
Samlingschef, Rijksmuseum

Great potentials
in open collections

http://en.wikipedia.org/wiki/The_Night_Watch_(painting)
Rijksmuseum’s quality images
are preferred online

http://en.wikipedia.org/wiki/File:The_Nightwatch_by_Rembrandt.jpg
Rijksmuseum is key reference
for its own online collection

“So far 6,499 images from the
Rijksmuseum have been uploaded to
Wikimedia Commons (...)
2,175 of these images are currently used
in various Wikipedia articles.
These images have been shown
10,322,754 times to users visiting the
articles where the material is used.”
GLAM Open Access Case Studies, internal report to The Smithsonian Board of Directors, Effie
Kapsalis, June 2015

Flushing out poor copies

*SMK’s first digital strategy, 2009
We want to be a
catalyst for
users’ creativity*

http://neo.hack4.dk/search_SAFO/
Search SMK collections (beta)

25,000 images
for free download

25,000 images
for free download
This tells people
they have the right
to use the images

https://creativecommons.org/publicdomain/zero/1.0/

Carl Bloch, Samson and the Philistines, 1863, SMK. Public domain
Re-use can be a struggle!
Difficult to search and find images
Images are not fit for purpose
Unclear copyright status
Difficult to clear rights
People don’t know they are allowed to re-use images

Three target groups
that are important to us
1. Learners in public schools
2. Creatives
3. Wikipedians

Peter Leth,
SkoleTube
“Learning depends on access to knowledge (…)
[An open] license allows for such genuine
accessibility and makes it possible for everyone
to gain deeper insights into the SMK collections.”
http://www.sharingiscaring.smk.dk/en/about-smk/smks-publications/sharing-is-caring/peter-leth/

Need to raise awareness
The news that many museums and cultural
heritage institutions are now sharing quality
images freely on the Internet simply hasn’t
reached the classrooms and teachers’ lounges yet.
https://medium.com/code-words-technology-and-theory-in-the-museum/wanna-play-8f8e2e8cb2fe

Need to tailor content
The digital tools that are available in public school
media programmes often have set limits for the
size of image files they can handle.

Need to offer training
Many school teachers are struggling to get up to
speed with the state of digital didactics — a field
that is constantly developing and jumping ahead
at fast pace.

Re-use for creatives
http://melissaterras.org/2014/10/06/reuse-of-digitised-
content-1-so-you-want-to-reuse-digital-heritage-content-in-a-
creative-context-good-luck-with-that/

Professor of Digital Humanities
UCL, and a great blogger!

Sources and image credits at:
http://melissaterras.org/2014/10/14/reuse-of-digitised-content-2-heres-one-i-made-
earlier-or-its-lolly-time/
Melissa wants to make
something like this
with a heritage image

https://www.etsy.com/
Plenty of opportunities

“We live at a time where it has become
increasingly easy to take digital content,
repurpose it, mash it up, produce new
material, and make physical items (…).

I’m left wondering why more use isn’t made of
online digital collections – and why we havent seen
the “maker’s revolution” where everyone is
walking around going “this old thing? I cobbled it
together from public domain images on wikimedia
and had a tailor on Etsy run it up for me!”

1. Put out of copyright material in the
public domain to encourage reuse.
Advice for GLAMs

2. Provide images fit for purpose –
300dpi images as a minimum.
Advice for GLAMs

3. Curate small collections of really good stuff for
people to reuse. Present them in downloadable
“get all the images at once” bundles, with related
documentation about usage rights, how to cite,
etc.
Advice for GLAMs

4. Think carefully about the user interface you
have invested in. Have you actually tried to use it?
Does it work? Can people browse and find stuff?
Really?
Advice for GLAMs

5. Make rights clearer. Give guidance for rights
clearance for in-copyright material, and perhaps
provide small collections with
pre-cleared rights.
Advice for GLAMs

Re-use for Wikipedia

“Wikipedia editors prefer to use trusted
material provided by the cultural
institutions themselves to illustrate the
articles they are editing.”
Democratising the Rijksmuseum. Why did the Rijksmuseum make available their highest quality material without
restrictions, and what are the results? Joris Pekel, Europeana Foundation, July 2014

Danish Wikipedians have manually
uploaded more than 150 of SMK’s
images to Wikimedia Commons

Wikipedians need images
with structured metadata
to work more efficiently

So, what is needed
Make images fit for purpose

So, what is needed
Provide clear rights statements
– and help sort out copyright issues

So, what is needed
Provide clear rights statements
– and help sort out copyright issues
Engage actively in the communities
you want to serve

Facilitating re-use
by learners
Together with educators from public schools, SMK has co-
created,
Didactic designs integrating open images from SMK in specific
learning processes

Facilitating re-use
by learners
created,
learning processes
3 Skoletube channels – images, tutorials, student productions

Facilitating re-use
by learners
created,
learning processes
3 Skoletube channels – images, tutorials, student productions
Testing it in 20 public schools prior to launch this September

Facilitating re-use
by creatives

CCBY 4.0 ULK
The art pilots
www.ulk.dk

The art pilots is a community of curious
youngsters between 15-25 who are
passionate about art.
CCBY 4.0 ULK

Within the framework of SMK, we share
thoughts and ideas, and create and run
artistic projects together.
CCBY 4.0 ULK

Within the framework of SMK, we share
thoughts and ideas, and create and run
artistic projects together.
It is our ambition to make art a bigger part
of young people’s everyday life.
CCBY 4.0 ULK

New teams every year
CCBY 4.0 ULK

CCBY 4.0 ULK
Meetups at SMK
every Wednesday

CCBY 4.0 ULK
Facilitated by
a project manager
and an artist

CCBY 3.0 Frida Gregersen
Collaboration between the
Copenhagen Metro Company,
local citizens, and the art pilots
Cool Constructions

CCBY 3.0 Frida Gregersen
Collections gain new value
outside the museum
in the hands of the public

Award for best metro fence
by popular vote
CCBY 4.0 Merete Sanderhoff

Decoration of the injection room
Skyen / ‘The Cloud’
CCBY 4.0 ULK

A space for drug users,
central Copenhagen
Open 23 hours
a day
700 drug intakes
a day
CCBY 4.0 ULK

CCBY 4.0 ULK
Re-creating places / spaces
that the drug users dream of

CCBY 4.0 ULK
The art pilots facilitate
improved social conditions
for the users

Facilitating re-use
by Wikipedians

* In collaboration with The Hirschsprung Collection
Monthly Wiki Labs at SMK*
- to learn about Wikipedia
and how we can support their work

Wikipedians are facilitators
for museums too
https://commons.wikimedia.org/wiki/Commons:GLAMwiki_Toolset_Project

And finally,
Raising awareness that our
collections are open!

What is SMK Fridays?
Monthly evening event
Young urban audience
Art in focus
Unexpected approaches

A celebration
of open collections
Remix exhibition
Culture Cam installation
VanGoYourself workshop
Wiki edit-a-thon
Animated GIF workshop
Performances
Film screenings
Artist talks
Art DJ’s

More than 6,000 people
joined the party

Remix exhibition
13 artists and
designers were
invited to mix up
SMK’s collections

The artists got to change
our museum for a weekend
CC BY-SA 4.0 Merete Sanderhoff

Filip Vest, 22 Skies

Their remixes ranged
from lasercut installations…

…over tapestries,
fashion clothes, collages…

Harald Slott-Møller, Danish landscape, 1891
Product of Public Domain

Jamie Seaboch, Collage

…to a pop-up version of a painting
with motorized moving light

Kati Hyyppä, As light goes by

Artists talks
- communicating the remixes

Huge interest from the audience

A unique opportunity for upcoming artists

Great potentials for creatives
Feedback from artists in Mix it up!
”It is a giant toolbox with a fantastic amount of materials to
work with.”

work with.”
“It was a very strong symbiotic experience to be in so close
dialogue with the original work. It added a fresh dimension to
the permanent collections.”

work with.”
“It was a very strong symbiotic experience to be in so close
dialogue with the original work. It added a fresh dimension to
the permanent collections.”
“…a piece of artwork is never complete.”

Users need information
and facilitation
Feedback from guests at SMK Friday
CC BY-SA 4.0 Olivia Skjerk Frankel

Many respondents did not know about
the museum’s open collections. Many
still feel that the museum is an old and
traditional institution whose role doesn’t
rhyme with open source and sharing
culture.

”You know, sometimes art can feel a bit
inaccessible. And when it is just set free
like this, then people can do with it what
they want. I think that’s pretty nice.”

”If the artworks are to be used, it must be
facilitated – perhaps by the museum itself. The
Internet is flooded with images, it is therefore
essential that SMK takes the lead and show
users how the digitised collections can be re-
used for something fun, and thought-
provoking.”

Overview
1. Potentials of open collections
2. Realities of re-use
3. Some cases of facilitated re-use at SMK
4. What are we learning
Engagement can
also be easy and fun!

Re-enact a painting
and match it with the original

A low threshold way
to facilitate engagement
with your collections

Re-enactment can be a
powerful way to engage with art
http://vangoyourself.com/tag/national-gallery-denmark/
http://vangoyourself.com/vango/a-young-artist-ditlev-blunck-examining-a-
sketch-in-a-mirror-wilhelm-bendz-1804-32-vangod-by-mai-ji/

”Our role is still more to facilitate public use of
cultural heritage for learning, creativity, and
innovation.
Today, learning happens in reciprocity.
We are all a part of the web.
We shape each other.”
Mikkel Bogh
Director, SMK
http://bit.ly/1dMX0BJ

Want to know more?
Free book in your
conference bag!

Sharing is Caring: Right to Remix?
2nd October in Copenhagen

Sharing is Caring: Right to Remix?
2nd October in Copenhagen
sharecare.nu

slideshare.net/MereteSanderhoff
Merete Sanderhoff
Curator of digital museum practice
Statens Museum for Kunst
@MSanderhoff
Community Involvement in Theme Museums
15th Conference of the Estonian Maritime Museum
Tallinn, 2-3 September 2015

Set art free and the rest will follow? Facilitation as key to successful user engagement

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