I am self-taught digital marketer with over 7 years experience. Here‘s what I‘ve learned by doing.

1. SOCIAL MEDIA
MARKETING BASICS
An Overview by Mercy Rop

2. HELLO
Writer
Entrepreneur
Digital Analyst
Digital Strategist
Researcher
Mercyrop.com

3. C L I E N T S
I N T E R N A T I O N A L S C H O O L
O F A D V E R T I S I N G
A P A A W A R D S
C A L L C R I T E R I A
T W O R I V E R S M A L L
H A C O I N D U S T R I E S
V I L L A G E C R E A T I V E
“ A W O O D P E C K E R C A N T A P T W E N T Y
T I M E S O N A T H O U S A N D T R E E S A N D
G E T N O W H E R E , B U T S T A Y B U S Y . O R
H E C A N T A P T W E N T Y - T H O U S A N D
T I M E S O N O N E T R E E A N D G E T
D I N N E R . ”

4. It‘s Affordable
Provides Unlimited Reach
7.70 M Social Media Users
An Effective Research Tool
Real-Time, Two-Way Engagement
WHY SOCIAL MEDIA WORKS IN KENYA

5. WHAT WORKS FOR SOCIAL
MEDIA IN KENYA

6. K N O W T H Y A U D I E N C E

7. K N O W T H Y A U D I E N C E
W h o a r e y o u t a l k i n g t o ?
W h a t d o y o u w a n t t o t e l l t h e m ?
W h e r e a r e t h e y ?
W h a t a r e t h e y c u r r e n t l y c o n s u m i n g ?
W h o a l r e a d y t a l k s a b o u t w h a t y o u
w a n t t o s a y ?
R e f e r e n c e : h t t p s : / / b i t . l y / 2 I p 6 G 8 u

8. B E F O U N D W I T H # H A S H T A G S

9. B E F O U N D W I T H H A S H T A G S . . . B U T
T o o m a n y h a s h t a g s l o o k s p a m m y
O n l y r e l e v a n t h a s h t a g s a p p l y
N o t t o o o o l o n g
D i f f e r e n t s o c i a l p l a t f o r m s , d i f f e r e n t
h a s h t a g r u l e s
R e f e r e n c e : h t t p s : / / b i t . l y / 1 P I g K m j

10. H I G H Q U A L I T Y I M A G E S

11. Must be high resolution
Must be the right size
Must be relevant to your brand
Must be unique/authentic
Reference: https://bit.ly/1MnCUPw
H I G H Q U A L I T Y I M A G E S

12. S P E A K E M O J I S

13. U S I N G E M O J I S
C u t y o u r m e s s a g e i n h a l f
K n o w y o u r e m o j i s
E m p h a s i s e y o u r c a l l - t o - a c t i o n
U s e s p a r i n g l y a n d o n l y w h e n h i g h l y
r e l e v a n t
R e f e r e n c e : h t t p s : / / b i t . l y / 2 M W y s b J

14. C H U N K I N G

15. C H U N K I N G
U s e s h o r t p a r a g r a p h s , w i t h w h i t e
s p a c e
U s e s h o r t l i n e s o f t e x t
U s e c l e a r v i s u a l h i e r a r c h i e s w i t h
r e l a t e d i t e m s g r o u p e d t o g e t h e r
R e f e r e n c e : h t t p s : / / b i t . l y / 1 U 0 M 9 r 9

16. Know thy audience
Be found with hashtags
Use hi-res images
Use emojis
Chunk your content
W H A T W O R K S F O R S O C I A L
M E D I A I N K E N Y A

17. M E R C Y R O P . C O M
0 7 0 4 4 3 1 2 5 2
H E L L O @ M E R C Y R O P . C O M
W A N T M O R E ?