Everything we interact with impacts us, from nature to non-nature. Everything which is non-nature is (hu)man-made. Constructed by a brain, to be consumed by a brain. So, why do so little people understand how the brain works? In order to create products, services, spaces which are “healthy” for us/our brains, we need a kind of neuro-ergonomics, understanding of how we are physical, physiological, and psychological beings. Only then will we be able to accurately predict behavioural and mental output/outcomes of the designed stimuli we expose ourselves too.