How ADP and Damco use design thinking to deliver innovative, impactful apps.

1. The secrets of
design-driven enterprises
How ADP & Damco use design thinking
to deliver innovative, impactful apps

2. Jerome Gouvernel
Division Vice President
ADP
Bob de Graaf
User Experience Strategist
Damco
Insights from:
Gordon van Huizen
VP, Platform Strategy
Mendix

3. What is design thinking?
“A human-centered approach to innovation that draws
from the designer's toolkit to integrate the needs of
people, the possibilities of technology, and the
requirements for business success.” -IDEO

4. 5 phases of design thinking

5. Design thinking is additive to other approaches

6. Enabling an iterative, user-centric approach
to app design & development

7. ADP Compass

8. Damco sourcing app

9. Advice for getting started
• Bob:
• Get out of the building and spend
time with users
• Don’t be afraid to show something
that isn’t finished
• Work iteratively with real users
• Validate constantly
• Jerome:
• Help humans first
• Strong opinions, weakly held
• Guess and test
• Zero friction

10. Download the on-demand webinar
to learn more about applying
design thinking
Download webinar