Weitere ähnliche Inhalte Mehr von Mendel Kurland (7) Kürzlich hochgeladen (19) Why you should teach your clients to do your job1. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
Give away the farm to get
the ranch
Why you should teach your clients to do your job
2. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
I’m Mendel
GoDaddy Evangelist
@ifyouwillit | mendel.me
3. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
What’s on tap?
● The perfect client relationship.
● How your clients find you.
● How you find your customers.
● A new approach.
● Q&A
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4. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
What makes a perfect
client relationship?
tPhoto Credit: https://www.flickr.com/photos/11051875@N08/1249934882/ - The Mandarin via Compfight
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Mutual trust and respect.
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Passion.
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Willingness to learn.
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Engagement &
Communication.
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Vision.
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Partnership.
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How your clients find you.
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Simplified
buying
process
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Your
customer’s
buying
process
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Your client
discovers
you here.
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15. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
How do you find clients?
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Typical tools for
finding clients.
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Finding
clients can
be hard!
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CWhatPhotos via Compfight
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Once work starts, there
are questions.
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Many questions.
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About the website...
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“How do I add a new menu
item?”
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22. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
“Can I edit this website
myself?”
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23. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
“How do I add my menu to
my website?”
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And about your craft...
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“That’s such a simple
change, why does it cost
so much?”
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26. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
“That takes how many
hours? I can’t believe it
takes that long!”
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27. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
“C’mon, aren’t you going
to cut me a break?”
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28. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
How do we answer these
questions?
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“How do I add a new menu
item?”
Education: How to create a page and menu item
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30. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
“Can I edit this website
myself?”
Education: What is WordPress?
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31. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
“How do I add my menu to
my website?”
Education: How to create a page and upload an image
or PDF
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32. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
“That’s such a simple
change, why does it cost
so much?”
Education: Scope and effort
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33. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
“That takes how many
hours? I can’t believe it
takes that long!”
Education: Effort
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34. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
“C’mon, aren’t you going
to cut me a break?”
Education: Development as a professional craft.
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What if we could...
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teach as a part of the sales
process?
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create an understanding
of core industry / trade
concepts?
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level up client knowledge
while prospecting and
onboarding?
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39. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
Spoiler alert: We can!
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40. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
Lets create a workshop.
41. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
Find an audience in your
vertical.
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42. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
Finding an audience
● Chamber of commerce
● Meetup.com group
● Trade association
● Neighborhood business association
● SMB organization
● SBA
● SBDC
● SCORE
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43. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
Design the workshop to
address common
questions.
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44. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
Anatomy of a class
Common Questions:
Can I edit this website myself?
How do I add a new menu item?
How do I add my menus to my
website?
That’s such a simple change, why
does it cost so much?
That takes how many hours? I
can’t believe it takes that long!
C’mon, aren’t you going to cut me
a break?
Class curriculum
Introduction
What is WordPress?
WordPress basics (building a site):
Setting up your first site.
Pages & posts
Uploading images / PDFs
Menus
What’s a plugin?
What’s a widget?
What’s a theme?
For more information: Community
resources
For additional help: Your website / contact
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45. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
Find a free venue at a
coworking location,
library, etc.
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46. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
Advertise the workshop to
those within the vertical
you serve.
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47. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
List all expectations
● Supplies needed
● Financial obligation (for cost of
hosting and domain)
● What will and won’t be covered
● What will be completed during the
event
● Length of event
● Logistics
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48. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
Exchange contact details.
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Follow up!
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Something interesting has
happened.
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Aligned yourself as an
expert.
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52. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
You’ve become the goto.
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53. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
You’ve established new
meaningful relationships.
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54. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
You’ve spent $0
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55. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
The moral?
56. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
Humans love the feeling of
empowerment.
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57. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
Solve for client
empowerment and new
business will come easily.
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58. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
Lets talk Q & A
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59. Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
I’m Mendel
mendel.me/presentations
@ifyouwillit