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2. Streamline Your Sign-Up Process
by Going Online.
Consumers are accustomed to searching for
products online and making purchases online.
Your events shouldn’t be treated any differently.
Allow attendees to register and pay in one
transaction online at their convenience.
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3. Communicate the Benefits in Your
Event Description.
Remember everyone’s favorite radio station –
WIIFM – What’s In It For Me.
Don’t just say “Sign up for Our Fitness Boot
Camp”. Why should someone sign up? Will they
make new friends? Shed some weight? Feel
great? Let them know what’s in it for them.
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4. Share Pictures and Videos.
Show people the value instead of just telling
them about it. Tell a story through pictures and
video of past events that show attendees
having fun.
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5. Setting a savings incentive tied to an expiration
date is a great way to generate early sign-ups.
Set an Early-Bird Price
with a Cut-Off Date.
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6. Post Your Event Everywhere
Repeatedly.
Don’t just post about your event once on Facebook. Post
about it at least once a week on Facebook leading up to
the event. And don’t limit your posts and marketing to one
channel only. Post on all social networks, in online
directories, on your website, in emails.
Event success depends largely on repeat impressions.
Get the word out everywhere possible. Promote across
all channels repeatedly.
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7. Send emails to Past Attendees.
Your past attendees are likely to attend other events you
hold. It’s a smart practice to let your past attendees
know about your new upcoming events – and sending
them an email is the most direct way to communicate.
Tools like Event Manager store your past attendee data
and enable you to select on past attendees and send
emails directly through the software.
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8. Set a Seating Capacity.
Scarcity increases demand and compels people
to take action now rather than waiting.
Put a limit on the number of seats available at
your event and communicate the limited
availability.
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9. Add an Event Listing to Your Website.
Including your events on your website is a great way to
show everyone – your members and website visitors –
what’s going on at the facility.
Through tools like Member Solutions’ online event
registration software, Event Manager, you can add a
registration home page – or event listing page – to your
website to showcase all your active and available events.
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10. Set Up Promo Codes.
Setting up promotional savings codes and
sending them to a select group of prospective
attendees promotes exclusivity and will
ultimately increase event sign-ups.
In tools like Event Manager, you can even set up
activation and expiration dates for promo codes
and set capacities to promo codes to further
drive demand.
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11. Offer a 2-for-1 Special.
Adding a 2-for-1 promotion or a “Buy one, get
the second 50% off” adds value and encourages
multiple sign-ups.
Consider a sibling and/or friend promotion.
Chances are your attendee knows a person or
two who would be interested in the event.
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12. Offer a FREE Gift.
Take a look at your inventory and see what
you have that you could give away. Adding a
free gift to the first x number of sign-ups
sweetens the deal and will help drive early
registrations.
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13. Promote Your Event Offline.
It’s easy to loose sight of offline techniques
in today’s largely digital world.
Don’t forget to post flyers about the event in
your facility. Partner with local businesses
that will inform their customers about your
event. Mention the event before, during and
after classes.
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14. Fill Your Events Fast with:
Event Manager online event registration software enables
you to take your entire sign-up process online instantly.
There’s no software to download. No merchant account
needed. Use it for birthday parties, boot camps, seminars,
tournaments … the possibilities are endless.
Book a FREE Demo Today!
Visit MemberSolutions.com, Call 888.277.4409, or Email info@membersolutions.com
Real Solutions … Real Results …
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15. Who is Member Solutions?
Since 1991, we have provided billing, software and business advisory services to Fitness, Martial Arts and Health-
related businesses in the United States, Canada and Australia. Each year, we service more than one million consumer
obligations and process in excess of $150 million in payments on behalf of our client businesses.
We offer a complete full-service billing and payment processing solution, as well as a powerful suite of web-based
software solutions for:
• Front-desk operations • Member management
• Online event registration • Credit card processing
• Member communications • And More
Each solution is designed to increase efficiency, save you money and save you time — so you can focus on what’s
most important to build your business. Request a quick, 20-minute demo with a live representative today. There’s
ZERO obligation. ZERO pressure. We simply want to give you the chance to see our solutions in action and ask a real live
person any questions you have.
Visit MemberSolutions.com, Call 888.277.4409, or Email info@membersolutions.com
to Book a FREE Demo Today!
Real Solutions … Real Results …