1. How you Can PROFIT FROM E-BUSINESS

2. Virtuo CMS Technologies Web design and development Content Management systems Web communications strategies Two driving beliefs: Website owners and content managers must have complete control of their web content. They need quick access to web experts for advice or assistance. How You Can Profit From E-Business

3. Seminar Goals What can e-business do for me? Increased visibility for your business Show dependability and inspire confidence More leads=more salesImproved efficiency Better communications How You Can Profit From E-Business

5. Increased visibility How You Can Profit From E-Business Paid advertising Organic results

7. Your position will be affected by your sector of activity

8. No one can legitimately guarantee first position ranking

9. It can take a week, 6 months or more

10. It is an on going (never ending process)

11. You are able to affect your position yourself (be careful with SEO companies)

12. Keywords and phrases

13. Inbound links

15. Referrals

16. Yellow pages

17. Networking – business card

20. Buy now

21. Book an appointment

22. Register

24. Online purchases with payment processing

25. Detailed description of your products and services

26. Detailed explanation of shipping, services delivery, etc.

27. Online customer support (FAQ, etc.)

29. Social media (immediacy)

30. Blogs

32. Do a preliminary high level plan (RPM)

33. Choose a host/consultant

34. Write good content

37. Short is better for email purposes. People seldom type domain names in browsers

38. Dashes-in-the-name-are-not-a-problem

39. Easy to remember

41. What results do you want from your web site? More sales, better information delivery, streamline your internal processes, bigger market.

42. Purpose

43. Why do you want these results. What’s in it for you, your customers, your members, etc.

44. Map

45. Make a plan of how you are going to achieve the results you want. (Remember that website projects have a beginning but never end)

46. How will you promote it

47. Who will be responsible for content

49. Advertising (Free or very cheap hosting companies)

50. Some free hosting companies generate revenue by placing advertising on your site.

51. Amount of web space

52. Shouldn’t be a problem these days but better to ask. The amount of space you’ll need will depend on the type of site you create.

53. FTP access, PHP, ASP, MySQL, MS SQL.

54. Some free hosting companies require you use their editor to create your site

55. Make sure the language your web designer plans to use is supported.

56. Secure Socket Layer (for e-commerce)

57. Make sure your hosting company offers this if you are planning to sell on line (payments)

59. File sizes and types

60. Watch for this. Some free hosts limit the file size you can upload to your site

61. Reliability and speed of access

63. Technical support

64. Do they offer technical support. Make sure to find out how they charge if you do need to call them. Is it included, or is there a fee per call?

65. Email, web mail, auto responders

66. Do they offer email with their hosting package? Do they offer web mail software?

67. Server

68. Do you need a windows or Linux based server? It will depend what programming language and database your site requires.

69. Price

71. How users read on the web

72. Increasing credibility

73. Measuring the effect of good writing

75. They don’t

76. People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences

77. 79 percent of test users always scanned any new page they came across;

79. This dominant reading pattern looks somewhat like an F and has the following three components:

80. Users first read in a horizontal movement, usually across the upper part of the content area. This initial element forms the F's top bar.

81. Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area than the previous movement. This additional element forms the F's lower bar.

83. Users won't read your text thoroughly in a word-by-word manner. Exhaustive reading is rare, especially when prospective customers are conducting their initial research to compile a shortlist of vendors. Yes, some people will read more, but most won't.

84. The first two paragraphs must state the most important information. There's some hope that users will actually read this material, though they'll probably read more of the first paragraph than the second.

86. highlighted keywords (hypertext links serve as one form of highlighting; typeface variations and color are others)

87. meaningful sub-headings (not "clever" ones)

88. bulleted lists

89. one idea per paragraph (users will skip over any additional ideas if they are not caught by the first few words in the paragraph)

90. The inverted pyramid style, starting with the conclusion

92. Design quality: professional appearance feels solid; clear navigation conveys respect for customers and an implied promise of good service. Typos or difficult navigation communicate disregard for the users.www.dpgraph.com

94. Comprehensive, correct, and current content and product selection feel solid. If a site has product photos, it should have good shots of all products. Haphazard, random content signal a brittle service. Usability tests of a map site were done that did not show a recently constructed bridge: users instantly lost faith in the site and wondered what else was missing from the maps.

96. Comprehensive, correct, and current content and product selection feel solid. If a site has product photos, it should have good shots of all products. Haphazard, random content signal a brittle service. Usability tests of a map site were done that did not show a recently constructed bridge: users instantly lost faith in the site and wondered what else was missing from the maps.

98. using the "marketese" found on many commercial websites Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000),Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446).

100. Scotts Bluff National Monument (132,166)

101. Arbor Lodge State Historical Park & Museum (100,000)

102. Carhenge (86,598)

103. Stuhr Museum of the Prairie Pioneer (60,002)

106. Scotts Bluff National Monument

107. Arbor Lodge State Historical Park & Museum

108. Carhenge

109. Stuhr Museum of the Prairie Pioneer

111. Who does your site

112. Features and complexity

113. Number of pages

114. Informational or e-commerce

115. Custom data manipulation

117. 8 to 16 Web pages

118. Custom graphics

119. Stock photos

120. Little or no flash

121. Web forms sending to email accounts

122. Project duration: 30 to 75 days (not assuming a consistent 8 hour a day)

124. 25 to 75 Web pages

125. Some flash or jquery

126. High quality design work on all Web pages

127. Content management system

128. Extra components: Intranet, calendars, web site search

129. Project duration: 60 to 90 days

131. 100 to 1000 products

132. Shopping cart

133. Payment gateway integration

134. Product descriptions and images

135. Sales tax and shipping calculation

136. Customer and administrative control panel

137. Project duration: 60 to 120 days

139. Dynamic Web pages 20 to 2,000

140. Administrative control panel for web site management

141. Advanced programming skill sets required

142. Interactivity with web site visitor

143. Enterprise database (MS SQL Server or MySQL)

144. Project duration: 90 to 180 days

146. www.quiltersmisbeehaven.com