This deck of slides shares the structure of creating video content for social media. It breaks down the structure into three parts - awareness, consideration, and decision. Using this structure has allowed me and my students to create video content for professionals.

1. Video Content Creation Using Your Mobile Phone
Melvyn Tan

2. views

6. WHY VIDEO IS A
MUST-HAVE

11. INFLUENCE
The … power of persons
to … produce effects
on the actions, behavior,
of others
Source: Dictionary.com

20. Pain point
What’s the problem or desire facing your audience?
Benefits
How will resolving the challenge make life better?
Solution
What is unique about your solution?