Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Nächste SlideShare
For portfolio.pdf
For portfolio.pdf
Wird geladen in …3
×

Hier ansehen

1 von 12 Anzeige
Anzeige

Weitere Verwandte Inhalte

Aktuellste (20)

Anzeige

MMOT.pdf

  1. 1. MD4201 CA2 MMOT Social Media Content Proposal Melody Mok Yee Yi 2107280 DMAD/FT/2A/IM01
  2. 2. BACKGROUND MINT Museum of Toys on 26 Seah Street features a world-class collection of vintage toys and collectible goods in an international award-winning modern structure. Since its inception, the museum's collection has grown to include well over 50,000 artifacts, 8,500 of which are on exhibit. The toys and objects date from the 1840s through the 1980s and are from over 40 nations. These are displayed throughout four themed levels of the museum (Outerspace, Characters, Childhood Favourites, and Collectables). The museum now serves a varied and growing audience that includes residents, visitors, families, collectors, artists, and students. MMOT strives to continue to captivate and inspire audiences' imaginations by leading them on a 'Journey of Rediscovery' to reignite that 'Moment of Imagination and Nostalgia with Toys' (MINT). AWARDS 2006 - Runner Up in the category of Commercial Building Cityscape Dubai Architectural Review Awards 2007 - Best New Global Design Chicago Athenaeum International Architectural Awards 2008 - Winner in the category of the Tourism, Travel and Transport, Cityscape Dubai Architectural Awards
  3. 3. LOOK AND FEEL OF INSTAGRAM & FACEBOOK Overview - More content in picture/photo format as compared to videos or reels - Random & inconsistent uploads dates, ranging from 1-2 days to 2-3 weeks. - Posts are mostly about what their museum has (toys and AR Xperience Museum mobile application) and less on consumer’s experience in the museum - Posts have different themes/art styles - Tone of writing for captions are friendly and inviting - Inconsistent use of hashtags - Has Instagram highlights which allows MMOT to save and categorize stories on their profile so followers new and old can still view and interact with past stories Objective To publicise the museum's toy collections and their special feature (AR mobile application) and other museum updates. To pique visitors' interest in visiting the museum by giving contextual information so people will be interested in visiting if they have knowledge about MMOT and the toy’s backstories. INSTAGRAM: FACEBOOK:
  4. 4. MMOT has inconsistent posting dates, ranging from 1-2 days to 2-3 weeks. Consistent content may help to develop credibility, trust, and reputation. Maintaining a consistent approach also provides a better customer experience, which will leave customers remembering MMOT every time. MORE CONSISTENT UPLOAD DATES 1 Through social media, potential customers have access to your brand and how it is reviewed by its existing customers. Sharing customer’s experience on their page can help establish trust and earn more leads and customers. This can be done with their tagged photos section (earned media) on their page and sending private messages to their existing customers and doing a feature/shoutout on the customer’s thoughts/experience. CREATE POSTS ON CUSTOMER’S EXPERIENCE 2 WHAT CAN BE IMPROVED? Photo examples found in their tagged page:
  5. 5. The key advantage of videos and reels is increased brand exposure. It will allow MMOT’s content to be visible on the explore page as well as a never-ending stream of Reels. When their content appears on the Explore and Reels page, they reach people who might not otherwise be exposed to their museum which can help increase the chances of getting more views and maybe more followers. TAKE ADVANTAGE OF VIDEOS AND REELS 3 WHAT CAN BE IMPROVED? MMOT’s content seems to heavily rely on their captions to deliver information. Perhaps MMOT can try to have a balance on delivering information between both photo and captions. Some information in their caption can actually be placed on a photo/picture post instead. Since plain words are not as powerful as images and potential customers will usually only look at what’s in the post instead of spending time to read captions, placing information into photos/pictures might make it easier for the audience to read and recall. ADD INFORMATION ON POSTS BESIDES USING CAPTIONS 4 “Did you know?”information could have been placed in the picture post itself instead of putting it in the caption.
  6. 6. SOCIAL MEDIA BRAND PERSONALITY MMOT should be a brand with a genuine personality that is open and considerate. MMOT should be responsible and take customer’s expectations seriously. They should be devoted into sharing how they can provide an amazing experience for everyone. Through showcasing toys and games provided in the museum, if MMOT place themselves as sincere, they will be loved and trusted by customers to provide a one-of-a-kind trip to the museum. SINCERE Nostalgia is all about feeling cosy and comforting, and it works as an emotional appeal. When people reminisce the toys they use to have/wanted to buy and reflect on past recollections, they are soaking in nostalgia and all the great relationships they had back then. The potential of nostalgic branding should be leveraged by MMOT since it can target two demographics: Millennials and Generation Z, which correspond with MMOT's intended target audience. Every generation, from Generation Z to Boomers, has particular recollections. MMOT should link their audience with good notions or ideas from the past in order for Boomers to reflect back on the past and for Gen Z and their love of all things 90s. NOSTAGIC 1. 2.
  7. 7. SOCIAL MEDIA BRAND PERSONALITY Excitement can be use to target the younger demographic as it conveys a youthful and spirited attitude. With this attitude, MMOT can be percieved as daring, up-to-date, energetic, imaginative. These traits can already be found in their unconventional way of incorporating technology into a museum such as a mobile application that can scan and tell stories of the toys showcased in the mueseum and the special Argumented Reality feature. EXCITING MMOT has a vast selection of toys with intriguing backstories and meanings so being educational should also play an essential role in their brand personality. Being educational can help attract those who want to learn about the past, those who are curious about the story and history of the toys and even those who simply enjoy art and culture. MMOT can not only provide a fun experience, but also an interesting and educational one consumers will never forget to stand out and separate themselves from other museums in Singapore. EDUCATIONAL 3. 4.
  8. 8. CONTENT #1 LOREM IPSUM LOREM IPSUM LOREM IPSUM LOREM IPSUM CAPTION Instagram Carousel: The Beatles Debut Likes aura_20 and milomilo and more mintmuseumoftoys “The sun is up. The sky is blue. It's beautiful, and so are you.” The legends have arrived!... more mintmuseumoftoys 5 12:30 The legends are here W W W. E M I N T. C O M “The sun is up. The sky is blue. It's beautiful, and so are you.” The legends have arrived! We've got tonnes of memorabilia and unusual artefacts of The Beatles at MINT Museum of Toys and we can't wait for you to come see them! Visit the iconic boyband by booking a visit via www.ticketing.emint.com @thebeatles @johnlennon @paulmccartney @georgeharrisonofficial @ringostarrmusic #thebeatles #rockmusic W W W. E M I N T. C O M W W W. E M I N T. C O M W W W. E M I N T. C O M Watch 2nd post’s video at: https://drive.google.com/drive/folders/1HE2foonV RV3RiAShV7FbtOjb_AvqZJqL?usp=sharing Video File Name: Beatles Video IG Carousel
  9. 9. CONTENT #2 CAPTION Instagram Carousel: Popeye Debut "I'm strong to the finich, cause I eats me spinach, I'm Popeye the Sailor Man!" Ahoy there! Popeye is here and better than before! One of the most iconic animation character, Popeye has always been portrayed bereft of manners yet he often comes up with solutions to problems that seem insurmountable to the police. Rediscover the classic animation chracter and book your tickets via www.ticketing.emint.com @popeye #popeye #popeyecomics #popeyethesailorman #comics Likes aura_20 and milomilo and more mintmuseumoftoys 5 12:30 AHOY! AHOY! W W W. E M I N T. C O M mintmuseumoftoys "I'm strong to the finich, cause I eats me spinach, I'm Popeye the Sailor Man!".. more W W W. E M I N T. C O M SCAN OUR CARDS TO REDISCOVER MINT MUSEUM OF TOYS WITH POPEYE THE SAILOR MAN W W W. E M I N T. C O M DOWNLOAD TO BEGIN Watch 2nd post’s video at: https://drive.google.com/drive/folders/1HE2foonV RV3RiAShV7FbtOjb_AvqZJqL?usp=sharing Video File Name: Popeye Video IG Carousel
  10. 10. mintmuseumoftoys Today 10:00 Technology is best when it brings people together!” Meet some of the museum's most treasured vintage toys and characters as they explain their historical and cultural origins and tales via the AR Xperience Museum Mobile Application!... Like 100 Comments Comment You and 99 others RED 10:01 100% CONTENT #3 LOREM IPSUM CAPTION Facebook Mobile App Promotional Video Watch full video at: https://drive.google.com/drive/folders/1HE2foo nVRV3RiAShV7FbtOjb_AvqZJqL?usp=sharing Video File Name: Facebook Mobile App Promotional Video Technology is best when it brings people together!” Meet some of the museum's most treasured vintage toys and characters as they explain their historical and cultural origins and tales via the AR Xperience Museum Mobile Application! Tag someone you'll love to share this experience with! Tickets are available via www.ticketing.emint.com #funevents #eventideas #toydisplay #displayideas #toys #ArgumentedReality #AR #Xperience #MINTMuseumOfToys
  11. 11. CONTENT #4 CAPTION TikTok MINT Museum Promotional Video Watch full video at: https://drive.google.com/drive/folders/1HE2foonVR V3RiAShV7FbtOjb_AvqZJqL?usp=sharing Video File Name: TikTok MINT Museum Promotional Video TGIF everyone! How about visiting us on the weekend for an experience like no other! Tickets are available via www.ticketing.emint.com #funevents #eventideas #toydisplay #displayideas #toys #ArgumentedReality #AR #Xperience #MINTMuseumOfToys 3.5k 250 520 mintmuseumoftoys TGIF everyone! ...more Following l For You See Translation Original Song
  12. 12. REFERENCES ChildFirst. 2022. Mint Museum of Toys - Mountbatten - ChildFirst. [online] Available at: <https://childfirst.com.sg/mint-museum-of-toys-mountbatten/> [Accessed 10 July 2022]. Emint.com. n.d. Toy Museum For Kids - Children Museum - MINT Museum Of Toys. [online] Available at: <https://emint.com/> [Accessed 10 July 2022]. Facebook.com. n.d. [online] Available at: <https://www.facebook.com/mintmuseumoftoys/> [Accessed 10 July 2022]. Instagram.com. n.d. Instagram. [online] Available at: <https://www.instagram.com/mintmuseumoftoys/?hl=en> [Accessed 10 July 2022]. Tripadvisor.com. n.d. [online] Available at: <https://www.tripadvisor.com.sg/Attraction_Review-g294265-d1452075-Reviews-Mint_Museum_of _Toys-Singapore.html> [Accessed 10 July 2022]. Youthopia.sg. n.d. MINT Museum of Toys launches new Augmented Reality experience. [online] Available at: <https://youthopia.sg/read/mint-museum-of-toys-launches-new-augmented-reality-experience/> [Accessed 10 July 2022].

×