What was the challenge? The challenge was to carry out an integrated Marketing project, ranging from the market research of Peruvian coffees, through the marketing and communication planning of the company, to the naming and design of its identity, creation of its content on social networks and advice for the content creation of it.

1. INTEGRATED
MARKETING PROJECT
by Meliza Andrinich

2. New entrepreneurship with the purpose of
establishing long-term relationships with Peruvian
coffee roasters and producers, who, like the
company, are committed to quality coffee and
sustainability.
Being a new entrepreneurship, it does not have a
brand identity, marketing strategy or
communications.
BRAND
BACKGROUND

3. THE BRIEF
Research, analysis and detection of opportunities in
the coffee market in Peru.
Marketing and communication plan for the brand.
Buyer Persona Identification, Consumer Journey,
Benchmark, Marketing Mix, Contact Points and
Content Strategy.
Content planning in social platforms and sales
channels. Implementation of paid advertising on
digital platforms. Community Management.
Brand identity and packaging design.

4. THE PROJECT
Fanpage setup Sales channels
Content in Social
Media

5. THE PROJECT
Paid advertising Community Managment

6. THE PROJECT
Content creation, design, animation, photography and programming

7. THE PROJECT
Content creation, design, animation, photography and programming

8. THE PROJECT
Brand identity manual
COLOR PALETTE
MAIN LOGO

9. THE PROJECT
Brand identity manual
GRAPHIC ELEMENTS
COMPLEMENTARY
PRINCIPAL
FONTS
Josefin Sans Bold
Josefin Sans Regular
Josefin Sans Thin
Moontime

10. THE PROJECT
Packaging design

11. THE PROJECT
Product photos

12. Thank you
Integrated Marketing Project
Meliza Andrinich
Social Communicator and Digital Marketer