Analysis and
Marketing
Opportunities
by Meliza Andrinich
Andrinich.wordpress.com
Andrinich.wordpress.com

P I T C H O U T L I N E
brand
0 3
current
situation
0 8
oportunidad
0 5
to do
0 6
Andrinich.wordpress.com
Andrinich.wordpress.com

BRAND
Andrinich.wordpress.com
Andrinich.wordpress.com

It is a patisserie shop that uses
Japanese and French techniques
with Peruvian touches in the
elaboration of its products.
With top quality local and
imported supplies, they develop a
wide variety of handmade cakes,
from the beginning of the
production to the decoration,
putting great care and affection in
every detail.
Andrinich.wordpress.com
Andrinich.wordpress.com

CURRENT SITUATION
Andrinich.wordpress.com
Andrinich.wordpress.com

ANALYSIS STRUCTURE
Target
Market
Pric e
Promotion
Physical
Evidence
People
Process
Product
Place
7P MARKETING
Andrinich.wordpress.com
Andrinich.wordpress.com

01
PLACE
Store accessibility
Only 1 store
02
PROMOTION
Only branding in store
Communication in social networks without
planning and without care
Lack of brand communication and advertising
03
PEOPLE
Staff attention
Proactivity in care
Andrinich.wordpress.com
Andrinich.wordpress.com

OPPORTUNITY
Andrinich.wordpress.com
Andrinich.wordpress.com

B E T H E
T O P O F M I N D O F
P A T I S S E R I E S I N
L I M A
Andrinich.wordpress.com
Andrinich.wordpress.com

TO DO
Andrinich.wordpress.com
Andrinich.wordpress.com

PLACE
Satisfy the increase in demand by opening new branches
Partner with Valet Parking companies for customer comity
Reserve parking spaces adjacent to the store exclusively
for customers
Andrinich.wordpress.com
Andrinich.wordpress.com

PROMOTION
Direct marketing
Digital marketing
Content Marketing: Appetite Appeal and Beauty in
your brand communications
Free Publicity
Andrinich.wordpress.com
Andrinich.wordpress.com

PEOPLE
Train all staff on the benefits, content and added value of the
products.
Sow and internalize the concept of the brand in the care staff.
Encourage proactivity in the care staff.
Andrinich.wordpress.com
Andrinich.wordpress.com

T H A N K Y O U
A N A L Y S I S A N D
O P P O R T U N I T I E S P R O J E C T
S O C I A L C O M M U N I C A T O R A N D D I G I T A L M A R K E T E R
B Y M E L I Z A A N D R I N I C H
Andrinich.wordpress.com
Andrinich.wordpress.com