What was the challenge?
The challenge was to carry out an analysis of the current business situation and thereby detect opportunities for improvement to continue growing and building, all through marketing.
It is a patisserie shop that uses
Japanese and French techniques
with Peruvian touches in the
elaboration of its products.
With top quality local and
imported supplies, they develop a
wide variety of handmade cakes,
from the beginning of the
production to the decoration,
putting great care and affection in
Only 1 store
Only branding in store
Communication in social networks without
planning and without care
Lack of brand communication and advertising
Proactivity in care
Satisfy the increase in demand by opening new branches
Partner with Valet Parking companies for customer comity
Reserve parking spaces adjacent to the store exclusively
Train all staff on the benefits, content and added value of the
Sow and internalize the concept of the brand in the care staff.
Encourage proactivity in the care staff.
T H A N K Y O U
A N A L Y S I S A N D
O P P O R T U N I T I E S P R O J E C T
S O C I A L C O M M U N I C A T O R A N D D I G I T A L M A R K E T E R
B Y M E L I Z A A N D R I N I C H