Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
Lean ProductManagement Lean UX NYC | April 2013
Melissa PerriCurrentlyProduct Designer, ConductorFormerlyProduct Manager, OpenSkyProgrammer, BarclaysContact Memelissaperr...
“Match your taste             with the exceptional             finds of industry             insiders.”@lissijean
@lissijean
My way is faster.                    I don’t know how to                            use it.This isn’t what I    needed.   ...
WaterfallGather Requirements           Sp             ec                         Design Interfaces                fea     ...
@lissijean
Validate             Before             Building@lissijean
Build      Learn              Measure@lissijean
Iterate your way toProduct/Market Fit              your users @lissijean
Business            UX                    Technology@lissijean
@lissijean@lissijean
@lissijean   @lissijean
Lean Product Managers• Define customer problem• Investigate assumptions• Measure customer behavior• Evaluate success    @li...
@lissijean
@lissijean             Define
Customers want twitter-like     messages in their feed.@lissijean
Not a problem.    Customers want twitter-like     messages in their feed.@lissijean
Real Problem      Customers don’t think the       curators are authentic.@lissijean
Investigate@lissijean
Shoppers will buy from curators they think are authentic.Shoppers read the messagesin their home feeds.Shoppers think twee...
@lissijean
@lissijean
Measure@lissijean
Vanity MetricsVisitsPageviewsTime on PageDownloadsRegistered Users @lissijean
Vanity Metrics     Actionable MetricsVisits             ClicksPageviews          ScrollingTime on Page       Options on Su...
@lissijean              Data       My first, my last, my everything.@lissijean
Time   x   # People   x   Salary    Minimum Success Criteria@lissijean
Start Testing@lissijean@lissijean
Evaluate@lissijean
@lissijean
2@lissijean
MVP Round 2@lissijean
Success!2x Open Rate3x Purchases @lissijean
What did we save?@lissijean
Waterfall Way     8 Weeks + 5 People             -$77,000@lissijean
Lean Way     2 Weeks + 2 People             $10,000@lissijean
@lissijean
@lissijean“My solution is too obvious, if Ijust build it people will use it.”@lissijean
@lissijean Customers will only use your       features if it fills a need.@lissijean
“Lean is just for startups, my company is too grown up.”@lissijean
Lean applies to all companies.@lissijean
“MVPs are just half-assed, ugly         features.”@lissijean@lissijean
MVPs are only a test. @lissijean
Lean makes you smarter. @lissijean
Lean makes you less wasteful. @lissijean
Lean makes you faster. @lissijean
Online Skillshare Class  Product Management:     The Lean Way        http://skl.sh/VBWf3G@lissijean
Lean Product Management
Nächste SlideShare
Wird geladen in …5
×

Lean Product Management

5.683 Aufrufe

Veröffentlicht am

Lean UX NYC Conference - April 11, 2013

Veröffentlicht in: Technologie, Business
  • Als Erste(r) kommentieren

Lean Product Management

  1. 1. Lean ProductManagement Lean UX NYC | April 2013
  2. 2. Melissa PerriCurrentlyProduct Designer, ConductorFormerlyProduct Manager, OpenSkyProgrammer, BarclaysContact Memelissaperri@gmail.commelissaperri.com @lissijean
  3. 3. “Match your taste with the exceptional finds of industry insiders.”@lissijean
  4. 4. @lissijean
  5. 5. My way is faster. I don’t know how to use it.This isn’t what I needed. The information I want to see isn’t on here.@lissijean
  6. 6. WaterfallGather Requirements Sp ec Design Interfaces fea tu re s De ve lo pm QA Process en t Re lea se @lissijean
  7. 7. @lissijean
  8. 8. Validate Before Building@lissijean
  9. 9. Build Learn Measure@lissijean
  10. 10. Iterate your way toProduct/Market Fit your users @lissijean
  11. 11. Business UX Technology@lissijean
  12. 12. @lissijean@lissijean
  13. 13. @lissijean @lissijean
  14. 14. Lean Product Managers• Define customer problem• Investigate assumptions• Measure customer behavior• Evaluate success @lissijean
  15. 15. @lissijean
  16. 16. @lissijean Define
  17. 17. Customers want twitter-like messages in their feed.@lissijean
  18. 18. Not a problem. Customers want twitter-like messages in their feed.@lissijean
  19. 19. Real Problem Customers don’t think the curators are authentic.@lissijean
  20. 20. Investigate@lissijean
  21. 21. Shoppers will buy from curators they think are authentic.Shoppers read the messagesin their home feeds.Shoppers think tweets are authentic.@lissijean
  22. 22. @lissijean
  23. 23. @lissijean
  24. 24. Measure@lissijean
  25. 25. Vanity MetricsVisitsPageviewsTime on PageDownloadsRegistered Users @lissijean
  26. 26. Vanity Metrics Actionable MetricsVisits ClicksPageviews ScrollingTime on Page Options on SubmitDownloads CancelRegistered Users Purchases Abandon Carts @lissijean
  27. 27. @lissijean Data My first, my last, my everything.@lissijean
  28. 28. Time x # People x Salary Minimum Success Criteria@lissijean
  29. 29. Start Testing@lissijean@lissijean
  30. 30. Evaluate@lissijean
  31. 31. @lissijean
  32. 32. 2@lissijean
  33. 33. MVP Round 2@lissijean
  34. 34. Success!2x Open Rate3x Purchases @lissijean
  35. 35. What did we save?@lissijean
  36. 36. Waterfall Way 8 Weeks + 5 People -$77,000@lissijean
  37. 37. Lean Way 2 Weeks + 2 People $10,000@lissijean
  38. 38. @lissijean
  39. 39. @lissijean“My solution is too obvious, if Ijust build it people will use it.”@lissijean
  40. 40. @lissijean Customers will only use your features if it fills a need.@lissijean
  41. 41. “Lean is just for startups, my company is too grown up.”@lissijean
  42. 42. Lean applies to all companies.@lissijean
  43. 43. “MVPs are just half-assed, ugly features.”@lissijean@lissijean
  44. 44. MVPs are only a test. @lissijean
  45. 45. Lean makes you smarter. @lissijean
  46. 46. Lean makes you less wasteful. @lissijean
  47. 47. Lean makes you faster. @lissijean
  48. 48. Online Skillshare Class Product Management: The Lean Way http://skl.sh/VBWf3G@lissijean

×