The document provides 4 strategies for improving photos on websites: 1) Understand what makes a great photo through elements like moment, light, and emotion. 2) Know that users engage with real photos of people and prefer large clear photos over small or staged photos. 3) Determine photos that fit the site goals and message. 4) Sources for photos include taking your own photos after training, or stock photos that meet the above criteria. The document encourages testing photos on users and provides tips for creating quality photos for a website.