Melanie Spencer

Leicester, United Kingdom United Kingdom

Global Head of Marketing at InXpress

Apparel / Fashion

A graduate and CIM qualified Marketing and Events Manager with 15 years experience primarily in the marketing of professional and business support services. Has successfully promoted brand recognition through a period of considerable change. Has experience of a wide range of activities across the full marketing mix. Responsible for creating marketing plans and strategies to: • Influence positive responses to changes to the company name • Raise the profile of the business within target markets • Encourage loyalty of the existing client base • Influence other business professionals to refer work • Maximise business from the client base through systematic cross-referral. Develops and con...