This presentation explains medical tourism in India, it's benefits and the factors affecting it. It also looks at the darker side of medical tourism in India and introduces the concept of Medical Value Travel. The concepts are explained with the help of a storyline.

1. India – The New Hub Of
Medical Tourism
MRS. MELANIE DSOUZA,
ASST. PROFESSOR,
ST. ANDREW’S COLLEGE,
MUMBAI
m.dsouza@standrewscollege.ac.in
SWAYAM Application no. 435788e6e53211e9bd6d390d506aa816

5. http://www.greenhaventours.com/kerala-health-
tourism/health-tourism-india/

6. THE GLOBAL HEALTH DESTINATION

7. HOSPITALSTAFF
•Highly qualified
•Internationally
skilled
•Best nurses
•Credence
•Personalised care
•Fluent English
speaking
•Easy availability of
translators
•Strong network of
pharmacies
INFRASTRUCTURE
•Frontier
technology: India is
among the top 10
list of providing
first world class
medical procedures
and state of the art
facilities
•International
brands
•over 500+
accredited
healthcare
providers (JCI and
NABH)
COSTEFFECTIVENESS
•Treatment at par
with developed
countries
• Cost Lower by 60-
90 percent
•Post treatment stay
cheaper
•Rejunevation- post
treatment recovery
•Fast Track-Zero
Waiting Time

8. Mr. John and Mrs. Jane Dsouza
“I saved my life. I saved my
Business.”

11. MEDICAL/ HEALTH/ WELLNESS
TOURISM
Medical tourists as those who
"travel across international
borders with the intention of
receiving some form of medical
treatment.”
- Organization for Economic Co-
operation and Development
Hospitality Healthcare
TransportationTourism
Medical travel
Alternative
medicine
Medical
treatment
Wellness &
Rejuvenation

12. Major Treatment Attracting
Foreign Medical Tourists to India
Bone Marrow
and Kidney
Transplant
Cosmetic
Surgery
AYUSH
Joint
Replacement
Surgery
Neurosurgery
& Trauma
Surgery
Orthopedics
Preventive
Health Care
Eye Surgery
Dental
Implant
Fertility
treatment
Cancer
Cardiology
& Heart
surgery

13. MEDICAL VALUE TRAVEL
(MVT)
•Cost
Quality
Waiting time
VALUE
TO
PATIENT Foreign
exchange
earnings
Overseas Indian
doctors
homecoming/
Job creation
Brand Image
VALUE
TO
INDIA

14. AYUSH
• A National Medical and Wellness Tourism Board to promote
Medical and Wellness Tourism covered by Ayurveda, Yoga and
Naturopathy, Unani, Siddha and Homoeopathy.
• Ayurveda has been recognized as an alternate form of medicine
by WHO.
• The AYUSH Industry is estimated to be worth $10 billion and is
expected to grow to $25 billion by 2020 (Deccan Herald. 7 June 2019)

15. GOVERNMENT SUPPORT
• Launched a Healthcare portal for foreign travellers.
• Guidelines for medical tourism stakeholders in the country.
• Wellness and Medical Tourism as a niche product.
• Multiple campaigns in the international markets
• Medical e-visa and e-Medical Attendant Visa (2 blood relations)
• Creation of new drug testing laboratories and further strengthening
of the 31 existing state laboratories.
• The Government of India liberalised its policy by providing 100 per
cent FDI in the AYUSH sector for wellness and medical tourism
segment

16. TOP COUNTRIES
• SAARC countries in particular, Afghanistan, Pakistan,
Nepal, Bhutan, Bangladesh, Maldives and Sri Lanka
• Other source countries from where a large number of
medical tourists come to India include Iraq, Oman,
Maldives, Yemen, Uzbekistan, Sudan, Kenya, Nigeria,
Tanzania and Saudi Arabia
• Recently from USA, Canada, UAE
• Indian expatriates

17. HOSPITALS
• In 2018, Max Healthcare treated up to 50,000 foreign patients,
with the majority traveling from the Middle East, central Asia
and Africa.
• Apollo Hospitals
• Fortis Healthcare
• Aster Medcity
• Wockhardt Hospitals
• Manipal Hospitals
• Narayana Health CARE Hospitals
• Kokilaben Dhirubhai Ambani Hospital

18. INTERESTING
FACTS
 According to information provided by the Ministry of Home Affairs,
4.95 lakh foreign tourists visited India for medical purposes in 2017.
 The Indian Medical Tourism Industry is facing a phenomenal growth
percentage of 18% CAGR every year. Currently constituting of nearly
18% of the global medical tourism market, India is expected to reach 20%
of the share with a worth of about USD 9 billion by 2020.
 India has been ranked among the top five destinations for wellness
services, along with China, Brazil, US, and Indonesia, according to a
KMPG report on the tourism industry. A FICCI report highlights that the
wellness industry in India is expected to grow at a compounded annual
growth rate (CAGR) of nearly 12 per cent for the next five years.
 According to the Medical Tourism Market Report 2015, India was found
as ‘one of the lowest cost and highest quality of all medical tourism
destinations’.

20. DARK SIDE
• There's no international body or quality assurance. So if something
goes wrong, there is no way for legal redress.
• Public to private movement of doctors. Bad state of Public
hospitals.
• Private hospitals not bound to release data.
• May cause a shortage of healthcare workers and essential supplies
in hospitals in rural areas.
• People make decisions based on a number of reasons apart from
cost such as culture, proximity or perception of care. These are not
rational decisions based purely on economics.

21. ROAD AHEAD
 Growth with Development(MVT)
 More accreditations
 Maintain Brand. Focus on AYUSH
 Medical facilitators
 Tourist friendliness. Digital campaign promoting MVT which is patient
centric to create local consciousness
 Uniform regulation
 Post op care
 More effective rating-system for wellness centres
 Integrated effort by all key stakeholders including the government,
health & tourism industry, service providers, facilitators and regulators
 Potential in global market through public-private partnership

22. REFERENCES AND FURTHER
READINGS
• https://www.ibef.org/download/healthcare-jan-2019.pdf
• https://www.deccanherald.com/opinion/panorama/india-s-rise-as-hub-of-medical-
tourism-738603.html
• https://yourstory.com/mystory/india-as-a-hub-of-medical-tourism-nn2tmum2vu
https://bibliotecadigital.ipb.pt/bitstream/10198/19542/1/pauta-relatorio-22.pdf
• http://deshbhagatuniversity.in/Journalupload/24277e38-2f62-4aba-b01b-
1519c3dd6f53.pdf#page=90
• https://edition.cnn.com/2019/02/13/health/india-medical-tourism-industry-
intl/index.html
• http://tourism.gov.in/wellness-medical-tourism
• http://www.greenhaventours.com/future-medical-tourism-india/
• https://www.grandviewresearch.com/industry-analysis/medical-tourism-market
• Medical Tourism in India -- documentary by Rahul Kalvapalle on
https://www.youtube.com/watch?v=qzv6zYAYK4o

23. ACKNOWLEDGEMENTS
• Swayam MOOC’s course on Academic Writing for giving me an
opportunity to learn and explore OERs through this assignment.
• Mr. Ajay Semalty, the Course Coordinator, Academic Writing
Course, for wonderfully organising the course content.
• MHRD and UGC sponsored Refresher Course on Potential of
Service sector 2020 held at N.M. College, Mumbai for providing
deep insights on the service sector in India.
• The movie ‘UP’ for ideating the characters of Carl and Ellie