This document provides guidance on using Facebook Live for business purposes. It discusses setting up Facebook Live on phones, tablets, or laptops. Topics to discuss in Facebook Lives include sharing company news, client testimonials, collaborations, and demos. It also covers scheduling Facebook Lives up to 7 days in advance and promoting them. The overall message is that Facebook Live is a free and versatile tool for businesses to create engagement and buzz through live video content.

1. How to Use Facebook Live for Business
Head Office 22nd June 2017

2. WHO IS MELANIE BOYLAN?
• Melanie Boylan is a Social Media Trainer, Consultant and
Manager who works in Mullingar, County Westmeath.
• STOMP Social Media Training began in County Wicklow in
2013 and to this day trains AND manages accounts for
business owners large and small to manage their time better.
• For kicks she blogs and interviews for Irish tech News
• Personally, I have a husband, 2 kids, 2 cats and a huge love
for Sci-Fi!

3. WHAT TO EXPECT THIS SESSION
• Different places to use Facebook Live
• Setting Up
• What to talk About
• How to Schedule a Facebook Live
• Practice "Going Live"
• Questions

4. DIFFERENT PLACES TO USE FACEBOOK LIVE
Why Use Facebook Live?
• It’s free
• It’s versatile
• It has great reach
• Can be used on your phone or laptop/tablet
• Can create a buzz

5. DIFFERENT PLACES TO USE FACEBOOK LIVE
• On your Phone/Tablet/iPad
• At an event, conference, networking meeting
• Out with friends and family
• Sharing landscape or reflection
• On the Laptop/Desktop
• Sharing your knowledge
• How to use your product

6. SETTING UP A FACEBOOK LIVE
https://youtu.be/oPX7osNofj0

7. SETTING UP A FACEBOOK LIVE
• I would highly recommend you practise “Going Live” in your Personal Facebook
Profile by clicking “Only Me”
• Check how well lit you are (as per previous video)
• Check strength of Wifi (strong enough to do a Facebook Live?)
• Do your first few Lives with someone (less pressure)
• Make sure you both have an idea of what you going to cover before you start
• Mention the name of the person you are sharing the screen with in the title
• Use the @ in the title to link to the persons business page
• Do you need Props?

8. SETTING UP A FACEBOOK LIVE
• If you are doing it Outside:
• Ensure you aren’t blinded by the Sun (and your co-presenter)
• If it’s windy, check sound before starting
• Tie hair back!
• If you are doing it Inside:
• Make sure you are not going to be interrupted (phone off, apps closed too)
• Check for trip hazards
• Ensure you explain WIIFM to your audience
• Don’t be too Salesy, create a rapport and respond to questions as soon as possible

9. WHAT TO TALK ABOUT
• Share your latest news! New staff, change of location
• Client Testimonials!
• Mention you are in the Papers or appearing on the telly
• Announce collaborative projects to your audience
• Show people around your office and meet the staff
• Show your facilities off in your hotel or Bed and Breakfast
• Tell a story about how you started out in business
• Meet your suppliers, give them a bit of promotion
• Do Live demo’s of you preparing food or applying makeup
• Q and A session’s after a conference

10. HOW TO SCHEDULE A FACEBOOK LIVE
Go to your business page and click on
Publishing Tools and then Video Library
Now click on +Live

11. HOW TO SCHEDULE A FACEBOOK LIVE
All the details on this
page is for using with a
third party app – similar
to making your
Facebook Live like a
Studio Production.
As you are not doing
this – you need only
click Next.

12. HOW TO SCHEDULE A FACEBOOK LIVE
Treat this very much the same
way as you would any post,
include location and
remember to Tag people you
want to see it and of course
people you are planning to be
with!
Once you have filled this in
with compelling content, click
the arrow and Schedule

13. HOW TO SCHEDULE A FACEBOOK LIVE
Ensure you read all of
the information on the
screen!
Schedule your date and
time. It must be more
than ten minutes and
only up to 7 days.
Press Schedule

14. HOW TO SCHEDULE A FACEBOOK LIVE
Now you can see your scheduled event in the list

15. HOW TO SCHEDULE A FACEBOOK LIVE
It will show up on your
timeline immediately and
if notifications have been
allowed by those on your
page it will show up the
next time they log in to
Facebook.
They can opt to get a
reminder 10 minutes
before by just clicking this
button!

17. Let’s go live!!

18. ANY QUESTIONS??
Ask away!

19. AND FINALLY…
Visit my website www.stomp.ie
Phone: 085 286 0502
1-2-1 and Group Training and Management of Social Media
“Don’t get stumped, get STOMP’ed”