Startup idea for Technological entrepreneurship class assignment.

1. “Adding value to the mundane of life where achievements are a catalyst to success!” Matthew Ostil & Mehria Karimzadah

2. Sweet Spot the unmet need Lack the platform to share and maintain a portfolio of life achievements + Are not rewarded for even the small parts of life = Thus lack motivation and insight on how or what to achieve

4. Ambitious

5. Career oriented

7. Opportunity Exploit the successes of rewarding achievements in the gaming industry Xbox Achievement Playstation 3 Achievement “And even Xbox Achievements … Its huge and people are insane about it!” Jesse Schell, Carnegie Mellon University

9. Lead social website

11. Sense of achievement fulfilled

12. Real life involvement

14. Achievements Category Travel Relationship Academic Lifestyle

15. Business Model Premium Users $2.99 / month Premium Profiles $19.99 / annual;paid templates vary Platinum Achievements $750 Daily $12,000 Monthly $50,000 Annual Feature Achievement: Auction

16. Marketing & Sales Viral Marketing Strategy Initial Launch: Invite Only Users will share their profiles with friends API’s Embedded API help blend with already established social websites PS3 API for Facebook

17. Project Lead Chief of Operations Web Developer Web Designer Product Manager Sales Manager Financial Director Intern / Co-op Students

18. Financial Initial Investment $200,000 Major Milestones 2011 July : Launch beta December : 100,000 Unique Hits January - April : Advertising Campaign 1,000,000 uniques/month December : Revenue $310,000 January : Hiring of Staff December : Revenue $663,000 2012 2013

19. Accolade Financials Year 1 Milestones: 5 Month Development ends in June Revenue beings in August with premium users $127,000 in Revenues

20. Accolade Financials Year 2 Milestones: Move into an office Amount of premium users rises $274,857 in Revenues

21. Accolade Financials Year 3 Milestones: All areas of paid services increase Introduction of wage expenses $641,000 in Revenues

23. Attention Economy

24. Scalable, lean start-up, exponential growth possibilities