Esomeprazole marketing plan by mehedee
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Esomeprazole Marketing Plan In Bangladesh
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Esomeprazole marketing plan by mehedee
- 1. Welcome to ESOTID Mehedee Hasan Product Executive,PMD
- 2. Here we see an ambidextrous artist who can draw by his two hands at the same time
- 3. Similarly, in Bangladesh Pharma Market, a company can perform ambidextrously with two brands of same therapeutic class. 30 cr 28Cr Maxima PPI 41Cr 33Cr Rabe Omep 42Cr 61Cr Paricel Xeldrin ACME Aristo pharma ACI IMS_MAT_3rdQt
- 4. Since, We have very dedicated and well efficient field forces as well as stable marketing department, so we also can perform ambidextrously with our two prestigious Proton Pump Inhibitors Brand.
- 5. 1st Choice Medicine Surgery Gastroenterology Cardiology Gynecology Chest 2nd Choice in GP Why Esomeprazole is No.1 Generic in Proton Pump Inhibitor market?
- 6. Greater bioavailability among other PPIs Esomeprazoleshows highest bioavailability among various proton pump inhibitor
- 7. Current Market scenario of Proton Pump Inhibitors 47% 29% 12% 11% 1%Value share (%) Esomeprazole Omeprazole Pantoprazole Rabeprazole Lansoprazole Esomeprazole market: 1245 Cr. (Growth: 21%) IMS_MAT_3rd QTR(2017) Proton Pump Inhibitors Market (Cr. Taka) Esomeprazole 1245 Omeprazole 784 Pantoprazole 303 Rabeprazole 298 Lansoprazole 3 Brand Market value (Cr. Tk) Share(%) Esotid 30 2.45
- 10. Promotional Support for February ’18 ▪Esotid® Showcard ▪Esotid Sticker PPMSample Esotid® 20 mg Capsule Esotid® 20 mg Tablet Esotid® 40 mg IV Injection
- 11. Esotid Showcard on GERD & Chronic Cough
- 12. Detail Talk Dear Sir/Madam, In your daily practice, you see a lot of patients with chronic cough and GERD together. You know vey well that, Gastro Esophageal Reflux-Induced Chronic Cough(GERC) is a special form of GERD with predominant cough symptom. Moreover, GERD is the third most common cause of chronic unexplained cough.
- 13. In this case ,Proton Pump Inhibitors are the first line treatment and Opsonin Offers Esomeprazole under the brand name Esotid which is the highest bioavailable molecule and can maintain intragastric pH>4 for more than 17 hours.
- 14. Moreover, clinical trial shows Esomeprazole is superior to Omeprazole to recover GERC(Gastro Esophageal Reflux Induced Chronic Cough).Omeprazole can only improve 39% GERC Patients whereas Esomeprazole or Esotid can improve 78% and ensures smooth relief from GERD related chronic cough
- 16. Showcard At a glance
- 18. Inform all Orthopedics, Medicine & GP doctors about the superiority of Esotid Tablet, Capsule in NSAIDs Induced Ulcer & GERD Inform all Gynecologists that Esotid is the ever smallest capsule (shell size 5) & suitable for pregnant women Establish Esotid Injection in every indoor & emergency department & informs that Esotid Injection maintains Intra- gastric PH>4 for approximately 17 hours Ensure Esomeprazole is more superior to Omeprazole because Omeprazole show massive first pass metabolism & shows less efficacy Inform all Pantoprazole (Pantonix) Prescribers about the brand superiority of Esotid Tablet & Injection Action to be taken