This digital marketing plan attempts to pave the way to a sustainable profits for both Grainger, an MRO supply chain company, and Bosch Power Tools, a section of Bosch company that excels in automotive and power tools. The aim of the plan is to increase the sales of Bosch Power Tools at Grainger website with 10% by designing a multi-channel digital campaign. In order to do that, we start by defining and identifying both companies, defining the trend of their industries, and describing their digital assets. Given the three scenarios given of the potential customers, we will place these customers in their respective phase of Consumer Decision Journey (CDJ) in order to come with a marketing objective for each scenario and be able to conduct the necessary measures. After defining that, we will define and identify the data we need for the marketing objectives and the method we will be adopting for collecting the data. To analyze the data, we will need to adopt a blend of the known analysis known including descriptive, inferential, exploratory, causal and predictive. The next stage will be to set up the channel and content strategies for this digital marketing plan that includes the tone of the copy as well as and the general philosophy of the content that will be deployed. Finally in the test and control we will set research objectives that would serve as a benchmark in order to test, evaluate, monitor the success and failure of the digital marketing plan and adapt it accordingly.