3. HAPPY TO HELP Before zoo zoo ads the company’s mascot was a pug , who show that how he help his owner in his daytodays activities with an ease . & the company attitude toward providing service to their valuable customer .
7. AWARDS AND IMPACT Vodafone received the first people for the Ethical Treatment of Animal (PETA) 2009. GLITTERBOX Award for replacing pug with more humane alternatives. This Ad was hit in Indian specially among the youth.