Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. Create an email marketing strategy, create and execute email campaigns, and measure the results

1. Project 7: Email Marketing

2. Part 1
Plan Your Email
Content

3. Marketing Objective & KPI
● Marketing Objective – Increasing
the number of subscribers to 400 in
3 weeks.
● KPI – Add 400 new subscribers in 3
weeks

4. Target Persona
Background and
Demographics
Target Persona
Name
Needs
Hobbies Goals Barriers
1. Owns a wineyard &
has his own wine brand
2. He is in the age range
of 45-50
3. He lives close to the
wineyards
4. His kids are now in
high school
5. He has worked in
Resturants & bars
Ray Sharma 1. More income to hire
a team
2. Experience in Sales
& marketing
3. A good house
4. A new car
1. Clubbing, Going to Bars,
Wineries
2. Watching games in
arenas & sports bars
3. Visiting family events
4. Watching movies in
theatres
5. Shopping at Costco
6. Looking for deals online
1. Increase awareness
2. Generate revenue
3. Lead gen
1. Budget contratints
2. Indecisive
3. Lack of long term vision
4. Lack of knowledge
5. Lack of time to focus
on this business

5. Part 2
Create an Email
Campaign

6. Email Series
Email 1: Free Training on how to grow
your business
Email 2: Thank you for Registering
Email 3: Special Digital Marketing
package for attendees

7. Creative Brief: Email 1
Overarching Theme: 3-5 Sentences
General This email is going to give 10 easy steps to grow your business in
6 months. It will train the attendee’s to digital marketing DIY
project. It will also help them to have a clear goal and how to
measure growth.
Subject Line 1 DIY Digital marketing in 10 steps
Subject Line 2 10 easy steps to grow your business in 6 months
Preview Text We are offering a limited-time, no-cost training on How to grow your
business in 10 easy steps.
This free training and registration is only available until Monday,
October 14th at 11:59 p.m. ET.
Body Hi ….,
Did you want to learn from other successful entrepreneurs? Is your
Business stagnated? Do you find it overwhelming to adapt in this new
social media marketing era? If so, we are offering a limited-time, no-cost
training on How to grow your business 10 easy steps on Monday,
October 14th at 12.00 pm ET.
This free training and registration is only available until Monday,
October 14th at 11:59 p.m. ET.
This training will be a crash course on what the successful
business people have learnt in last 10 years. It will help you to set a
goal and to measure success. It will help you take consistent steps
and make a habit about marketing and growing your business.
Don’t miss this opportunity. Click the link right now and commit to
Success.
To top it. You will also be eligible to a one on one coaching from
the CEO customized to your business. This is on first come first
basis to first 20 attendees. Hurry!!
Outro CTA Click the link & Register on the training link

8. Creative Brief: Email 2
Overarching Theme: 3-5 Sentences
General Once the people have registered, this email will guide them to how
to attend the webinar online, what are the various hurdles to
growth, that will be addressed . It will also give them some form
to fill regarding their business to customize the training
accordingly.
Subject Line 1 Thank you for registering
Subject Line 2 Download your free registration link
Preview Text We will be covering:
1. Habits to follow daily.
2. We understand its hard to add new habits and we will make sure
you add those ….
Body Thank you for registering for
How to grow your business in 10 easy steps.
We will be covering:
1. Habits to follow daily.
2. We understand its hard to add new habits and we will make sure
you add those to your calendar during the training.
3. The reminders will be set with a motivation & intention for the day
4. It will be easy to do things on a daily basis
5. We will teach you how your mobile is your biggest tool to growing
your business
6. We will also show you the interviews, journey & testimony of other
business
7. We will help you set up a measurable goal to what you want to
achieve in 6 months.
Please fill your business details in the link below, so we can send you a
customized analysis of your industry and competitors. Click here
Outro CTA Please fill your business details in the link below, so we can send you a
customized analysis of your industry and competitors. Click here

9. Creative Brief: Email 3
Overarching Theme: 3-5 Sentences
General The intention of this email is to make people buy your services. It
will be a one time discounted package for those who attended
the training. It will be a deal for attendees only, which will not
be offered as a service on their website.
Subject Line 1 Special Digital Marketing package for attendees
Subject Line 2 Discounted pricing and lot of other service to help you grow
Preview Text Your business is unique. It has your experience, knowledge &
personal touch to it. You can communicate your story and
grow it exponentially.
Body Thank you for attending the training.
Your business is unique. It has your experience, knowledge &
personal touch to it. You can communicate your story and
grow it exponentially.
Take a leap of faith and Buy your special discounted package
and grow your company 10x.
Money back within 30 days, if you are not satisfied.
Outro CTA Buy your special discounted package and grow your company
10x.

10. Calendar & Plan
Email Name Planning
Phase
Testing
Phase
Send
Phase
Analyze
Phase
Email 1 Oct 1st,
2019
Oct 4th,
2019
Oct 7th,
2019
Oct 8th,
2019
Email 2 Oct 9th Oct 10th Oct 11th Oct 14th
Email 3 Oct 15th Oct 16th Oct 17th Oct 18th
Week One Week Two Week Three
M T W T F M T W T F M T W T F
Color Key Planning
Phase
Testing Send Phase Analyze
Phase

11. Part 3
Build & Send

12. Draft Email

13. Final Email
Saturday, October 12, 2019 at 8:41:40 AM Pacific Daylight Time
Page 1 of 3
Subject: 10 easy steps to grow your business
Date: Saturday, October 12, 2019 at 8:31:32 AM Pacific Daylight Time
From: Meg <meg@bizsynch.com>
To: Meg <meg@bizsynch.com>
Hi ….,
Did you want to learn from other successful entrepreneurs? Is your business
stagnated? Do you find it overwhelming to adapt in this new social media
marketing era? If so, we are offering a limited-time, no-cost training on How to
grow your business 10 easy steps on Monday, October 14that 12.00 pm ET.
Page 2 of 3
This free training and registration is only available until Monday, October 14th
at 11:59 p.m. ET.
This training will be a crash course on what the successful business people
have learnt in last 10 years. It will help you to set a goal and to measure
success. It will help you take consistent steps and make a habit about
marketing and growing your business.
Don’t miss this opportunity. Click the link right now and commit to Success.
Additional offer:
One on One coaching from the CEO customized to your business.
This is on first come first basis to first 20 attendees. Hurry!!
Copyright © 2019 Biz Synch, All rights reserved.
You are receiving this email because you opted in via our website.
Book Now

14. Part 4
Sending & Analyzing
Results

15. Results Email #1
After you have hit send on the first email of your
campaign, you can spend some time analyzing the
results.
1. Calculate the Open Rate
Results and Analysis
Sent Delivered Opened
Opened
Rate
Bounced
2500 2250 495 22% 225

16. Results Continued Email #1
Results can be monitored within the first 24 hours of
an email send, after a couple days or even after a
week.
1. Calculate the CTR and the Conversion Rate
Results and Analysis
Clicked CTR
Take
Action
Conversion Unsub
180 8% 75 3.33% 30
*Remove the unsub scribers from the email list

17. Final Recommendations
Based on the work you did throughout
this project, what would you do for
Emails #2 & 3.
For Email #2:
1. I will change the content to more statics in the industry
about how much revenue can small business earn.
2. Put a video about my story on before and after digital
marketing
For #3
1. Put a nice picture of vacations and business growing
online.
2. Show how todays top companies use Digital marketing