Just some collective ideas collabrating technology for Idea4G on- ground activation along with guierlla marketing in order to provide mileage in comparison to airtel 4g, which end up irritating all but will be one of the smartest marketing campaign.

1. 4G
ACTIVATION
Proposal
By:

2. BRIEF
Conceptualize
ac.va.on’s
for
Idea
4g
post-­‐
launch
phase
induc.ng
the
feel
and
experience
of
the
dynamic
product
for
the
customer
base
of
Telengana
&
Andhra
Pradesh

3. GOAL
First
hand
experience
of
the
product
Social
Media
Integra.on
Extensive
Data
Collec.on
1
2
3

4. College
Corporates
Ancillary
grounds
such
as
malls
Guerilla
Marke.ng
1
2
4
3
Targeted
Segment

5. College
Activations
Objec.ve
To
cover
the
major
needs
of
college
student

6. Ac.vity
Carnival
Theme
Setup
sec.ons
:
1.
Music
Mania
2.
Movie
Buff
3.
Gamers
4.
#socialmedia
Where
students
will
be
provided
hotspot
to
enjoy
the
various
sec.ons
and
experience
the
bol.ng
IDEA
4G
.

7. How
Carnival
Movie
Sec.on
Carnival
Music
Sec.on
Carnival
Gaming
Sec.on

8. WALKTHROUGH
Register
Interac.ve
Wall
for
direc.ons
Promoters
for
guidance
Get
clicked
and
upload
on
a
par.cular
#

9. The
BOLT
g.
Objec.ve

10. How
The
colleges
kids
will
be
provided
with
Idea
4G
hotspot
and
on
the
given
topic
they
have
to
prepare
a
PPT
in
half
an
hour
and
mail
it
to
the
promoter’s
id
Result
:
The
best
ideas
will
be
used
in
the
on-­‐going
idea
ac.va.on

11. Corporate
Ac.va.on

12. Activity
-­‐
5mins
of
hotspot
will
be
provided
to
each
customer
-­‐For
those
5mins
they
have
to
scroll
through
their
basic
requirements
Idea
4g
branded
kiosk
to
be
placed
at
common
spot
:
-­‐Can
place
a
like
for
ac.va.on
through
the
designed
wall
-­‐Weight
sensi.ve,
#prin.ng
photop
to
be
placed
for
memories
to
take
home

13. How
Idea
4g
Branded
Kiosk
Idea
4G
hotspot
Weight
sensi.ve
Photo-­‐op
Wall

14. Walkthrough
Registra.on
5mins
of
surfing
Like
the
ac.va.on
Idea
4g
branded
#instant
photos

15. Ancillary
Activations

16. Activities
Virtual
Shopping
experience
in
malls
and
other
famous
places
,in
.e
up
with
Big
basket/
ola
store/
grofers.
Placing
of
Idea
4G
hotspot
in
Uber/ola
cabs
1
2

17. Virtual
Shopping

18. How
Screen
with
groceries
items
along
with
codes
to
be
displayed
at
common
spots
in
malls.
Promoters
will
provide
idea
4g
hotspot
to
the
intersted
traffic.
Customers
can
shop
out
there
and
then,
which
will
be
packed
and
delivered
to
there
respec.ve
homes.
Its
an
cross-­‐
branding
in.a.ve,
with
a.e
up
with
bigbasket.com/Grofers/
olastore
for
the
delivery
of
the
products

19. Walkthrough
Through
Idea
4G
hotspot
Scan
here
to
start
shopping
Ordered
Items
delivered
to
doorstep
Feedback

20. Idea 4G
Hotspot Cabs

21. How
Idea
4g
hotspot
to
be
installed
in
cabs
along
with
branding
on
the
apps
Code
for
hotspot
can
be
shared
through
ola/uber
communica.on
system
;
through
mailer
and
sms
channels
Customer
feedback

22. Walkthrough
Idea
4g
hotspot
in
every
category
of
cab

23. Guerilla
Marketing
Mime
Performance
Nukkad
Natak
Elevator
Adver.sement
1
2
3

24. NUKKAD NATAK
Nukkad
Natak:
since
ages
has
been
gathering
aben.on
and
has
proved
to
be
an
effec.ve
way
to
put
through
the
message

25. How
Professional
ar.st
will
be
performing
on
Idea
main
“Bahut
Pareshan
Tha”
scripts
Emcee
along
with
promoters,
will
do
few
crowd
engaging
ac.vi.es
and
brief
them
about
idea
4G
Themed
photo-­‐op
with
instant
prin.ng
op.on
for
customers
to
take
memories
home
Nukkad
Natak
to
be
performed
at
common
spots
in
malls
and
corpora.ve
parks

26. MIME
PERFORMANCE
MIME
PERFORMANCE

27. Elevator
Advertising
“A
picture
speaks
thousand
words”
Idea
crea.ve
to
be
placed
on
the
elevators
outside
as
well
as
inside.
Highligh.ng
the
speed
of
Idea
4g

28. How
4G
Outside
View
Inside
View

29. Thank You