2. Overview
• Tools
• Schedules and Templates for planning
• Magic numbers and actions
• Facebook
• Instagram
• Twitter
• LinkedIn
• Pinterest
• Ways to Grow Followers and Engagement
• Demo: Content generation
2stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
3. The First
Rule of
Social Media
Marketing
It’s always
changing.
3stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
4. The Second
Rule of
Social Media
Marketing
It’s
always
changing.
4stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
5. The Reasons
We Use Social
Media
Marketing
▪ Generate leads
▪ Increase sales
▪ Increase brand awareness
▪ Retain existing customers
▪ Attract new customers
5stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
6. Step 1:
Create a
Strategy
Key points to include in your
social media strategy:
Channels you’re using and why
Business objectives the social
media supports
Baseline engagement and
followers
Industry/competitive research
Goals
Core paid campaigns
60% of the most effective B2C marketers have a documented
content strategy
- Content Marketing Institute
6stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
7. Step 2:
Identify
Tools to
Generate/
Schedule
Content
Recommended Tools:
Feedly
Google Alerts
Industry Newsletters
Twitter
Canva
Hootsuite or Buffer
Hundreds of social media tools exist outside of the native platforms.
Keep a running list of your favorite and go-to tools. This makes it easy for you
to find them and when you’re onboarding a new hire, agency or intern.
7stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
8. Sample
Use Name Website
Find Hashtags Rite Tag https://ritetag.com/
Find Hashtags Trends Map http://trendsmap.com/
Find Hashtags What the Trend http://whatthetrend.com/
Find Hashtags Hashtagify http://hashtagify.me/
Identify Influencers Klout https://klout.com/
Identify Influencers BuzzSumo http://buzzsumo.com/
Identify Influencers Moz https://moz.com/followerwonk/
Identify Influencers Twello https://www.twellow.com/splash/
Find 3rd-party news/content Feedly http://feedly.com/
Manage Twitter Followers Manage Flitter https://manageflitter.com/
Email newsletter service Charley https://charley.io/
Email newsletter service Mail Chimp http://mailchimp.com/
Social media automation Hootsuite https://hootsuite.com/
Social media automation -
Pinterest Tailwind https://www.tailwindapp.com/dashboard/publisher/queue/posts/drafts
Royalty Free Images Zoommy http://zoommyapp.com/?ref=producthunt
Royalty Free Images Pixabay https://pixabay.com/
Royalty Free Images Pexels https://www.pexels.com/
Basic graphic design Adobe Spark https://spark.adobe.com
Basic graphic design Canva https://www.canva.com/
Press Release Distribution PR.com
Press Release Distribution PRLog.org
Press Release Distribution pr-inside.com
Press Release Distribution onlineprnews.com
Press Release Distribution pressreleaseping.com
8stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
9. Step 3:
Get
Organized
Find or create templates for:
Quarterly or annual calendar
Daily posts
Outreach tracking – PR and/or
influencer
Hashtag research
Top performing posts
Bottom performing posts
Reporting
Excel and Google Sheets are excellent tools because of the ability
to count characters.
Word or Google Docs can work, too.
9stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
10. Month Event
May
5/14 – Mother’s Day; 5/29– Memorial Day
June
6/18 – Father’s Day; 6/21 – First day of summer
July
7/4 – 4th of July
August
September
9/4 – Labor Day; 9/22 – First day of fall
October
10/9 – Columbus Day; 10/31 - Halloween
November
11/11 – Veterans Day; 11/23 – Thanksgiving
December
12/13 – First day of Hanukkah; 12/21 – First day of winter; 12/25 –
Christmas; 12/31 – New Year’s Eve
10
Sample
stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
11. Day
of
week Date Channel Charac. Content Photo?
Link to SS
Website/C
ontent?
Sat. 4/8
LinkedIn 170
Excellent write-up from about the disconnect between sales and marketing, how
tech can fix that, and what businesses stand to lose if they don't.
http://ow.ly/8rYe30apAFk
Twitter 111
Excellent write-up from @ValaAfshar about the disconnect between sales and
#marketing. http://ow.ly/8rYe30apAFk
Twitter 83
#Socialmedia is essential for all #businesses. Here's why.
http://ow.ly/Q3g830apAKJ
space-desk-
office-hero-
7065.jpg Y
Google+ 83
#Socialmedia is essential for all #businesses. Here's why.
http://ow.ly/Q3g830apAKJ
space-desk-
office-hero-
7065.jpg Y
Sun. 4/9
Twitter 98
#Marketing #news: What's the biggest problem with #data-driven marketing?
http://ow.ly/q4Pa30apANJ
Twitter 55Quantifying a happy #customer. http://ow.ly/dkZc30apAOF
Twitter 95
"On #SocialMedia And IRL, The #Customer Is First," via @WomenatForbes.
http://ow.ly/rxOt30apAPI
Twitter 118
Organic #Facebook reach is down for businesses. Way down. Here's how to adjust
your approach. http://ow.ly/NhS930apAQL
Google+ 95
"On #SocialMedia And IRL, The #Customer Is First," via @WomenatForbes.
http://ow.ly/rxOt30apAPI
11
Sample
stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
12. Step 4:
Create a
Schedule
Items to Include in Your
Schedule:
Content creation
Outreach – PR and/or
influencer
Engagement
Reporting
Industry research
Planning to generate and monitor your social media content saves you time.
It also allows your brand to be present and active on social media when your
followers are – and allows you to assume your other responsibilities at the same
time.
12stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
13. Monday Tuesday Wednesday Thursday Friday
1. Content
upload/schedul
ing
2. Social media
content
creation
(weekly):
Facebook,
Twitter,
Pinterest,
Instagram
3. Engagement
1. Influencer
outreach OR
press pitch
2. Engagement
1. Engagement
2. Industry
research
1. Engagement 1. Reporting –
what’s working?
What’s not?
Native
platforms and
Google Analytics
2. Engagement
6-8 hours 1-2 hours 1-2 hours 1 hour 2-3 hours
13
Sample
stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
14. Step 5:
Refine
Keep track of what content your
audience is responding to – and what
they’re not.
Which social media post gained
the highest engagement – clicking,
sharing, liking or ♥ing? The lowest?
Which channel referred the most
traffic to your website or blog? The
least?
Did one 3rd party source
outperform the others in
engagement?
Adjust your content to reflect what your customers – and potential
customers – want.
Over time you’ll identify trends and topics for your social media and larger
content marketing strategy.
14stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
20. Engagemen
t
Followers
▪ Strategic following/unfollowing
of other accounts
▪ Valuable content resulting in
organic sharing
▪ Using organic hashtags
▪ Tagging other pages/accounts
▪ Sharing content from other
pages/accounts
▪ Participating in discussions
▪ Paid
▪ Respond to everything
▪ Using organic hashtags
▪ Sharing content from
other pages/accounts
▪ Refining sources,
themes, topics of your
content based on web
and social media data
20stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
22. Recap
1. Create a strategy
2. Identify tools that
work for you
3. Get organized
4. Create a schedule
5. Refine
22stunningstrategy.com | hello@stunningstrategy.com | (412) 407-7131
23. THANKS FOR
YOUR TIME!
• hello@stunningstrategy.com
• Stunningstrategy.com
• @StunningStrat
Get in touch