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Advanced internet search
- 1. Advanced Internet Search INFORMATION LITERACY CERTIFICATE
- 2. What we will cover today How Google works and how that impacts search Tricks, tips, and new ways of thinking about finding information for advertising online Finding statistics
- 3. How does Internet search work?
- 4. It starts with understanding the internet It’s big… It’s diverse… It’s dynamic.
- 5. Three parts of a search engine
- 6. Major Points Spiders explore the internet through links Spiders build lists of words and where the words are found on websites Search engines look through the index created by the spiders, not the Internet
- 7. What does this mean for your search?
- 8. An Algorithmic Culture Research has shown that many people equate relevancy in search rankings with reliability.5 Google-conditioned expectation of simple search
- 9. Not everything is findable by search engines
- 10. The pages you see are ranked by an algorithm.
- 11. Interested parties will always try to beat the system
- 12. Man against Machine NEW WAYS OF THINKING ABOUT INTERNET SEARCH
- 13. Know when Googling is good… and when it is bad.
- 14. Alternate search engines Bielefeld Academic Search Engine http://www.base-search.net/ Deep web business search www.biznar.com Curated results for students www.sweetsearch.com Carrot2 Clustering, federated search http://search.carrot2.org/stable/sear ch Mamma metasearch https://mamma.com/ Statistics http://www.statista.com/ Social media search http://www.socialmention.com/ Blog directory/search http://regator.com/ Search results with subject facets, global focus http://www.exalead.com/search/web /
- 15. Advanced Google search functions ◦ https://www.google.com/advanced_search ◦ Custom time frame ◦ Quotation marks for exact phrases (ex. autism “gluten intolerance”) ◦ Minus symbol to omit words (ex. Salsa recipes –tomato) ◦ Site: ◦ Related: ◦ Filetype: ◦ Link:
- 16. Start at the source USUAL SUSPECTS Directories Associations Government sources Online trade magazines Library resources Citation trails GOOGLE TRICKS Keyword search for topic and… ◦ “LibGuides” ◦ “database” ◦ “government” ◦ “association” or “organization” ◦ “directory” Related:URL for similar sites ◦ Ex. Related:http://censusreporter.org/ Site:URL to search within a site Link:URL for all linked sites
- 17. Words for your search Glossary search “another term for…” Specialized vocabulary ◦ Geography ◦ Activity ◦ Expertise ◦ Outcome-based Result versus question Remove words Google Trends
- 19. Make the Internet come to you Google Alerts Blog feeds, news alerts, and newsletters Keyhole, Talkwalker, Mention, and more
- 21. Tactics 1. Google search including “statistics”, “data,” or “government” 2. Who cares to collect this? 3. General statistical source
- 22. Who cares to collect this? Governments Professional or trade associations Special interest groups Data collection agencies Scholarly research articles
Hinweis der Redaktion
- For Google, there are over 200 factors in the ranking algorithm3 Includes a judgement of quality according to PageRank, or the number of links to a website Includes personalization, or results tailored to your previous search behaviors Filter bubbles
- Search Engine Optimization (SEO) Tampers with the objectivity of search results I'm hardly qualified to dash off authoritative articles on the theological bona fides of African critters. But one recent evening, I made $15 for writing tips on hard-disc data recovery, another $15 for telling people how to repair burnt carpet and $7.50 for teasing out the answer to that most pressing of questions: Is a giraffe sacred? Dan Fletcher, Working for Demand Media: The Web's Biggest, Scariest Content Machine
- Ready reference versus complex information problems Alternate search engines Specific types of information US vs. international Info Google isn’t designed to find or prefer
- Use Evernote or other apps to track useful sources
- Find other words by adding glossary to your search Another term also produces other words Geography – slang to skew to a certain place Activity – terminology used by that community of participants Expertise – high and low language, example heart attack versus myocardial infarction Outcome – add words typically used in the result you want Remove words – subtract words from what you are seeing in your results that you don’t want
- Be aware of your own confirmation bias in your search terms. People underestimate the value of what they do not know and overestimate the value of what they do know.7
- New Google search results Twitter hashtag monitoring Media monitoring
- Break down into three groups one for each technique Practice – number of people with diabetes now compared to the past for different age ranges
- Explore each thing using Census Reporter
- Ask how we might deal with this?