2. Heinz’s aim to sell their products which are condiments and canned goods. Their target audience is
parents with children, mainly as they are seen as a family brand, they also run themed products
during film launches. A bit more middle/working class, as they are readily available.
Their messages are to live well, you have to eat well. They encourage the easy usage of their
products and the ease that they promote. They also promote their high protein values in their
canned goods.
Their approach is very bright and colours as to attract children. By keeping it simple it also makes it
more approachable to working class. As it is a family brand that has been running for years they
have a good reputation, so don’t tend to do anything very risky to keep up their appearance.
3. Their print adverts don’t have people in them often and when they do it is often a mixture
of families.Their adverts are displayed year round, occasionally with seasonal twists for
summer and winter.
Their adverts are displayed on billboards and magazines most often, when looking at their
print form. The call to action that these posters promote is the consumption of their
products and ensure they are bought.
There was an issue with one of their advert campaigns which was the can song, as whilst
they did say to be safe and tape the edges of the tin can, many people still injured
themselves. This was pulled up by the ASA (Advertising Standards Agency).
5. Toni&Guy’s aim is to sell their hair styling products and promote their salons to new and
existing customers. They target their products to those looking for a strong hold to keep
crazy and unique styles. This tends to include those in their mid twenties.
Their main message is that by using their products you can look as good as those in their
advertisements. The approach that they follow with their adverts is a strong look at the
possible hairstyles that can be achieved by their products or by visiting their salons.
The representation in their adverts is mainly white people with occasionally using people of
colour, which whilst it does not put a bad name on the company, it might make people of
colour less attracted to the brand, and might dissuade them from buying their products.
6. The adverts are shown all year round, with occasional seasonal twist, and student
discounts highlighted during september. Their print adverts are often seen in
magazines with appropriate content that they believe would attract their customers.
They also have their adverts on billboards and in stations. Their adverts are done to
encourage the purchase of their products. Their typography is bold and stays the same
font, with additional writing in a smaller size.
The adverts have never had any legal issues as they don’t cover controversial topics.
Whilst their diversity is not large, it has not been pulled up as an issue. The regulatory
body for the print adverts is the ASA (Advertising Standards Agency)
8. Huawei aim to attract new users to the brand by having dynamic and flashy adverts. The use
of bright vibrant colours on both the product and the backgrounds is how they try to attract
people. Their target audience is all phone users, with a specific target of the middle age, as the
phones are sleek and the celebrities that are used in the adverts are often favourites of that
age group.
The messages that Huawei’s adverts put forward is that they are a brand of class and
innovation, as the sleek designs and cohesive advertising help to deliver that message
In their print advertising they often show off the photos that would be achievable if a person
were to use the phone ands its camera. This is a good approach as for those who want a high
quality camera, this would make the brand attractive.
9. When they have actors or models in their adverts, they are often white and of a high social ranking.
This helps the brand to branch ot, but could make it seem elitist if they don’t have a more diverse
range of people to endorse their brand.
They run campaigns when in the run up to the public release of a new product as this is a good way
to build awareness that a new product is coming out and to gain the audience for it when it does
release insuring high sales. The adverts are often on billboards or in magazines as that is where they
are most likely to reach their clientele with print media. They use simple but stylish typography to
make their product appear highly fashionable.
Their call to action which they have for their adverts is to purchase their latest tech product.
Huawei have not had any legal or ethical issues from their adverts, however the brand faced
controversy as it was thought to be used as spy products for China.
