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First of all,
let me just start by saying…
Facebook
   Pages
Profiles
your personal homepage
“everything about me on FB”




 Groups
 collaborative spaces
 “organizing with others”
Pages
an official Facebook presence for an organization,
managed by Page Admins
“promotion, sharing news, audience interaction”
Liking a Page




“I want to follow this organization
      and get their updates.”
Status Updates/Stories (Posts)
Content shared by a user on a profile, group or
page; displays in reverse-chronological order.
“I have something new to share with you.”
Responding to a Post
“I acknowledge your message. You are heard.”
Liking a Post/Comment
   Non-verbal signal of approval.
Timeline (“The Wall”)
Collected" status updates from a profile/group/page.
“Things I do with Facebook are collected here.”
Pinning
a Post
Keeps a post at the top
of the timeline for up to
7 days.
Only works on posts
Admins write.
“This post is about an
unplanned outage – please
read.”
Messages
Private posts sent by users to Page Admins.
Twitter
Tweet a message sent via Twitter, 140 char max




Follow subscribe to another user’s tweets
Every tweet from everyone you follow appears in your
Home Feed/Timeline.
“Please follow us on Twitter for up-to-date information.”
@Reply a tweet targeted to another Twitter user
 Visible in others’ Home Feeds only if a user follows both the
  sender and recipient.




Mention a tweet that contains “@username”
anywhere in the body of the text.
 Visible to all Followers (like any regular tweet).
.@reply or ?@reply works like an @reply, but
all of your followers will be able to see it.
“This response is for @you, but everyone would benefit
from seeing it.”



Direct Message (“DM”) a private tweet
between sender and receiver.
• sending a DM: user must follow you
• receiving a DM: only from users you follow
URL Shortening
Reducing the number of characters in a URL to save
space in a tweet.
URLs usually appear at the end of a tweet
Retweet (“RT”)
Sharing someone’s tweet to your own account.

Auto-Retweet re-post an exact tweet.




Manual Retweet to add commentary.
Favorite save and highlight a tweet on your account
“I like your Tweet.” “I want to save this for later.”




Hashtag (#) community-driven categorization of
tweets using relevant keywords
 context, tracking and search purposes
I’m Megan Ura.
Computer Training Coordinator
megang@stedwards.edu
448-8554
@Megan_Ura


Need Help?
   facebook.com/help/pages
   support.twitter.com
Image Credits
• Sketched Facebook and Twitter logos: Chris Spooner
• I know that feel bro: SociallyAwkwardRobot
• Cropped FB logo: TheNextWeb
• Large Twitter logo: Fasticon
• Pinned Post: Social Media Travelers

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  • 1.
  • 2. First of all, let me just start by saying…
  • 3.
  • 4. Facebook Pages
  • 5. Profiles your personal homepage “everything about me on FB” Groups collaborative spaces “organizing with others”
  • 6. Pages an official Facebook presence for an organization, managed by Page Admins “promotion, sharing news, audience interaction”
  • 7. Liking a Page “I want to follow this organization and get their updates.”
  • 8. Status Updates/Stories (Posts) Content shared by a user on a profile, group or page; displays in reverse-chronological order. “I have something new to share with you.”
  • 9. Responding to a Post “I acknowledge your message. You are heard.”
  • 10. Liking a Post/Comment Non-verbal signal of approval.
  • 11. Timeline (“The Wall”) Collected" status updates from a profile/group/page. “Things I do with Facebook are collected here.”
  • 12. Pinning a Post Keeps a post at the top of the timeline for up to 7 days. Only works on posts Admins write. “This post is about an unplanned outage – please read.”
  • 13. Messages Private posts sent by users to Page Admins.
  • 15. Tweet a message sent via Twitter, 140 char max Follow subscribe to another user’s tweets Every tweet from everyone you follow appears in your Home Feed/Timeline. “Please follow us on Twitter for up-to-date information.”
  • 16. @Reply a tweet targeted to another Twitter user  Visible in others’ Home Feeds only if a user follows both the sender and recipient. Mention a tweet that contains “@username” anywhere in the body of the text.  Visible to all Followers (like any regular tweet).
  • 17. .@reply or ?@reply works like an @reply, but all of your followers will be able to see it. “This response is for @you, but everyone would benefit from seeing it.” Direct Message (“DM”) a private tweet between sender and receiver. • sending a DM: user must follow you • receiving a DM: only from users you follow
  • 18. URL Shortening Reducing the number of characters in a URL to save space in a tweet. URLs usually appear at the end of a tweet
  • 19. Retweet (“RT”) Sharing someone’s tweet to your own account. Auto-Retweet re-post an exact tweet. Manual Retweet to add commentary.
  • 20. Favorite save and highlight a tweet on your account “I like your Tweet.” “I want to save this for later.” Hashtag (#) community-driven categorization of tweets using relevant keywords  context, tracking and search purposes
  • 21. I’m Megan Ura. Computer Training Coordinator megang@stedwards.edu 448-8554 @Megan_Ura Need Help? facebook.com/help/pages support.twitter.com
  • 22. Image Credits • Sketched Facebook and Twitter logos: Chris Spooner • I know that feel bro: SociallyAwkwardRobot • Cropped FB logo: TheNextWeb • Large Twitter logo: Fasticon • Pinned Post: Social Media Travelers

Hinweis der Redaktion

  1. I’m not here to insult your intelligence about social media. The purpose of this presentation is to make sure we’re all on the same page about how things work on Facebook and Twitter, and how online communities interpret actions on these networks.
  2. Let’s talk about what you need to understand when contributing to a Facebook Page.
  3. You need an account to be an admin, but you don’t need to worry about it.
  4. Beneficial for those that don’t have facebook – it’s public. Go to our URL
  5. Let’s talk about what you need to understand when interacting with Twitter users.
  6. It’s like “liking” a Page on Facebook – one-way
  7. Starting a message with @handle is an important distinction to make!
  8. -- however they start, continue with an @reply or DM unless you need their private info-- encourage to take it offline, call us!
  9. Modified Tweet (“MT”) “I changed the original slightly.”We get retweeted a lot!! “The tweet stands alone – not spread over several tweets”