xAPI Camp Autodesk 2016 presentation by Adam Menter

1. © 2015 Autodesk
xAPI Camp San Francisco
February 11, 2016
Thoughts on humanity,
technology, & community.
Adam Menter, Autodesk
Fabbri Agenore
Condizione Umana
The Human Condition
Piazza Einaudi, Milan
www.artitude.eu giorgio gherardi, 500px.com

2. © 2015 Autodesk
Paolo Motta, Flickr

3. © 2015 Autodesk
Paolo Motta, Flickr

4. © 2015 Autodesk
Mario Cucinella Architects

5. © 2015 Autodesk
Pelli Clarke Pelli Architects

6. © 2015 Autodesk
Pelli Clarke Pelli Architects

7. © 2015 Autodesk
Umanità prigioniera
Imprisoned Mankind Danilo, Flickr

8. © 2015 Autodesk
Umanità prigioniera
Imprisoned Mankind
So much information
So little time
So much to do
So much to learn
Oh, a new tool?
I need to keep up
Oh shit, and global
warming…
AHHHHHHHHH!!!!!!
Danilo, Flickr

9. © 2015 Autodesk

10. © 2015 Autodesk
Photograph by Vittore Buzzi for
Discover The Other Italy

11. © 2015 Autodesk
Paolo Motta, Flickr

12. © 2015 Autodesk

13. © 2015 Autodesk
Imagine, Design, & Create
a Better World.

14. © 2015 Autodesk
OTHER STUFF

15. © 2015 Autodesk
“The knowledge of names is a
great part of knowledge.”
- Socrates (Cratylus by Plato)

16. © 2015 Autodesk
What is Taxonomy
Taxonomy is the practice and science of
classification of things or concepts,
including the principles that underlie
such classification. (Wikipedia)
Like language itself, taxonomy is a
foundation for meaning.
We can use it to build more intelligence
into our systems and processes.
We are re-wiring our company right
now, and this is extremely important.

17. © 2015 Autodesk
People helping people
Autodesk helping customers
(how can we mediate this at
scale with technology?)

18. © 2015 Autodesk
Marketing
Support,
evangelists, etc
Create, Package, Push
Search or Browse
PeopleWhoMediate
• Inspire &
Awareness
• Purchase & Deploy
• Learn & Help
• Support
Helping Customers at Scale with Technology
Content
Delivery
Mechanism Customer
Lifelines & Helpers

19. © 2015 Autodesk
Metadata
Metadata Delivery
Mechanism
Engagement
How Taxonomy Helps
Content Customer
Zooming In…
• Industry
• Audience/ Role
• Content Type
• Buyers Journey
• Product(s)
• Topic
• Author
• Date Created
• Industry
• Audience/ Role
• Product(s)
Paradata
• Watched
• Read
• Shared
• Liked
• Saved
• Contributed
Content engagement
Customer
engagement
Key to measuring
effectiveness,
Determining “reputation”
Not managed
as taxonomy

20. © 2015 Autodesk
Spectrum of Sophistication
Consistent
tagging
Clear and consistent UX
Recommended &
related content
ACROSS systems
Personalized
Learning
Adaptive learning/
product ecosystem
* we are here
Faceted
search
Federated
search
Taxonomy
defined &
managed
Scalable
Personalization
Targeted content.
Related &
recommended within
a system
The adjacent possible 

21. An Adaptive Learning Ecosystem
Knows you, your
competencies,
and your
preferences.
Can serve-up
what you need,
when you need it.
Value flows to and
from…
• Autodesk
• Our channel
• Other Partners
• Other groups
• Our users

22. What makes an effective teacher?

23. What makes an effective teacher?
Where
you are
Where you
want to be
How to get there
…Technology can approximate this.

24. © 2013 Autodesk
The Fundamental Loop
How to create an adaptive, personalized learning experience
Tracking
Recommendation
Engine
Provisioning
Content &
“experience”
database(s)
(taxonomy)
Your activity with
software & learning
(xAPI?)
Competency frameworks &
curation algorithms (cognitive
graph)
• Who are you
• Where are you
trying to go
First step…
(profile,
context)
Goals
Exactly what’s needed

25. Begin investing in this future now.
We need to
start laying the
groundwork
Skills and Resources Needed
• Taxonomist
• UCP integration
(learning history + usage data)
• Analyst (holistic)
• Data Scientists
USAGE PATTERNS
What are
individuals
doing?
TAXONOMY
Connected content
ecosystem
AMAZING
ANALYTICS
Data-based
decisions
COMPETENCY
FRAMEWORKS
What do experts
do?

26. INFORMATION ARCHITECTURE (lens 1)

27. USERS
Profile/ Identity
History
Contributions
Achievements
Connections
Favorites
(REPUTATION)
AUTHORS/
Educators
CONSUMERS/
Students
Private Dashboard
Public Profile
AUTHORING & PUBLISHING
EXPERIENCE
(Creation, Contribution)
• Authoring Tools
• Professionals (writers and editors with
defined work processes, using CMS and structured
authoring tools)
• Other Contributions (other SMEs and end
users, easy contribution tools, moderation)
• Authoring Procedures
• Content Standards
• Taxonomy
• Info architecture
• Best Practices
REPUTATION
META DATA
CONTENT
Media storage, media delivery
Localization
Display
Database
LEARNING & PROBLEM SOLVING EXPERIENCE
(Consume, Embellish)
Access Points &
Interfaces
Discoverability
Consumption
Rating, Feedback,
Amplification
Access
Permission,PushMarketing,
Marketplace
Desktop, Mobile, In-Product,
Templates, Themes
Search, Filtering, Sequencing &
Curation Algorithms, UX Consistency
Views & Activity Tracking, Quizzing
Share, Like, Rate, Feedback on
content (reporting)
Organizational Governance
• Strategies, Policies, Standards
• Partnership strategy
• Business Models
• Communication mechanism
Analytics
• Knowledge Graph
• Product usage
• Data Lake
Smart/ Flexible Architecture, shared understanding
• UX consistency (top level nav)
• APIs
Community(ies) Mgmt/ Strategy
• Feedback mechanisms
Learning Ecosystem Components
DRAFT – 3/9/15
Partner
Profiles
Recursive!?
Embellish Comment
Publishing
Licensing,tagging,
designatingaccess
CONTENT
CURATION & AGGREGATION (Tour guides, instructors)
Collect/Save, Add to Workflow or Playlist, Remix,
INFORMATION ARCHITECTURE (lens 2)