1.
Clark Quinn, Ph.D.
It’s Time to Do Learning Like
Grown-ups:
Content Systems

2.
DesignCognitive
Science
Learning
Technology
Affordances
User Experience
Organization
Performance
Organizational
Learning
Learning
Technology
Strategy
Mobile
Games, Sims, &
Virtual Worlds
Performance
Support
Social/
Informal
Meta-Learning
Content
Models
Adaptive
Systems
Learning System
Architectures
Innovation
Learning
Architectures

3.
Engaging
Content
Experience
Systems

4.
Model
Topic α
Intro Concepts Examples Practices
...
Motivate
Situate
Text
Graphic
Context A
Media 1
Context B
... ... ... ...
...
Type X
Aids
Diagnose
...
Fix
Topic β
Intro Concepts Examples Practices
...
Motivate
Situate
Text
Graphic
Context A
Media 1
Context B
... ... ... ...
Type X
Aids
Diagnose
...
Fix

5.
Architecture
Rules
Model
if role = X and context = Y
then topic = Z
if context = a and device = b
then media = c
if performer = α and task = β
then knowledge level = ɣ and object type = !
if learner type = 2 and location type = 4
then context = type 3 and channel = type 5
...
Topic α
xyz
... ...Engine
Context
Content
...

6.
Content
strategy
Content
engineering
Content
management
What How Who

7.
Design
Depth
Technical Elegance
eLearning -> ePerformanceeLearning
Improved ID
Performance
Focus
Greater
Integration
Social
Performance
Ecosystem
Broader
Distribution

8.
Thanks!
Clark Quinn
clark@quinnovation.com
+1-925-200-0881
site: quinnovation.com
blog: learnlets.com
twitter: @quinnovator
download the free samples at
engaginglearning.com
designingmlearning.com
revolutionizelnd.com

9.
• http://ifets.ieee.org/discussions/discuss_feb2000.html
• http://elearnmag.acm.org/archive.cfm?aid=2591671
• http://www.learningsolutionsmag.com/articles/976/content-
systems-next-generation-opportunities
• http://www.learningsolutionsmag.com/articles/1028/the-next-
step-for-learning-practical-contextualization
• Learning on Demand, Tozman
• http://simplea.com/Resources/What-is-Content-Engineering/
(downloadable eBook)
• Intelligent Content, Rockley, et al
• The Discipline of Organizing, Glushko