As with many other industries, those in Market Research, the companies who facilitate focus groups, are finding the rapid growth and usage of new technologies has allowed them to transform traditional focus groups into more innovative and interactive focus groups.

1. com Press Release
Making Business Personal
MegaMeeting.com Video Conferencing Allows Market Research
Firm U30 Group, Inc. to Break from Tradition
LOS ANGELES, CA, December 22, 2010 – What do companies like Coca-Cola, Nike, AT&T, Pizza Hut, and Southwest Airlines
have in common? Each one has used a focus group to either create a new product or improve upon a current product. A
traditional focus group consists of bringing approximately 8-12 consumers to one location and through the assistance of
a moderator they are questioned and surveyed on their opinion of a certain product. As with many other industries, those
in Market Research, the companies who facilitate focus groups, are nding the rapid growth and usage of new
technologies has allowed them to transform traditional focus groups into more innovative and interactive focus groups.
As an example, U30 Group, Inc., based out of Knoxville, Tennessee uses MegaMeeting.com to conduct online qualitative
research groups through web-based video conferences. Prior to using MegaMeeting.com, U30 Group Inc’s focus groups
were held in a conventional manner; they would rent a facility in a speci c location, recruit 10 consumers they wanted to
learn from and then y them out to the location.
Taking advantage of many features provided through MegaMeeting.com, such as the ability to have live video feeds and
communicate through built-in audio (VoIP), the U30 Group, Inc. now conducts their focus groups online. Je Phillips, Sr.
Mgr. Consumer Insights and Tech, U30 Group Inc., stated that “MegaMeeting allows us to conveniently help our clients get
a glimpse into real-time research”.
U30 Group Inc. has been able to achieve many bene ts through the use of
video conferencing with MegaMeeting.com. Compared to typical focus
groups in a brick and mortar location, focus groups using
MegaMeeting.com do not have recruiting coordination challenges and can
bring geographically divided consumers into the same online focus
“MegaMeeting allows us to
discussion. Through the use of MegaMeeting.com web conferencing, focus conveniently help our
groups are able to save time and money due to limiting their travel related
costs to speci c locations, as well as save on facility rental costs. According
clients get a glimpse into
to Je Phillips, one of the best bene ts of MegaMeeting.com is being able to real-time research”.
provide their clients with a wow factor. “Our clients enjoy observing online
meetings from their own o ce/home and watching the interaction of
consumers - while still being able to interact with the moderator via the chat
box if they want to probe something that was said”.
About MegaMeeting.com (http://www.MegaMeeting.com)
MegaMeeting.com is a leading provider of 100% browser based web & video conferencing solutions, complete with real
time audio and video capabilities. Being browser based and working on all major operating systems – Windows, Mac & Linux;
MegaMeeting.com provides universal access without the need to download, install or con gure software.
MegaMeeting.com web conferencing products and services include powerful collaboration tools that accommodate robust
video & web conferences, including advanced features such as desktop/application sharing, i.e. Word and Excel documents
and PowerPoint presentations without the need to upload any les. MegaMeeting is ideal for multi-location web based
meetings, virtual classrooms, employee trainings, product demonstrations, company orientation, customer support,
product launches and much more.
For more information please visit www.megameeting.com or call (818) 783-4311.
com
U.S. & Canada - 877.634.6342 International - 818.783.4311 info@megameeting.com