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Create Value using all of your brain
Value?
HyperClutter
Ideas             +  Execution
NOBODY is looking for your solution ME-Selfish Gene
We are Invisible Bangalore India
Seth Godin’s - Meatball Sundae http://Bud.tv
Are blenders BORING??
Approach + Attitude
Gladwell’s Blink – Thin slicing Drs. Sheena Iyengar and Raymond Fisman
Priming 2 Groups - + Bother Disturb Patient Considerate
+  Never Interrupted over 10 minutes - Interrupted after 5 minutes
MediaAnalyser Software & Research 9.8%
MediaAnalyser Software & Research 10.85%
Attention Limited Processing
Visual Cortex – Occipital Lobe Visual Cortex – Occipital lobe
Superior Colliculus – Midbrain Tectum
Inhibition of return Prevents  attention from returning to already attended objects. 1st  (100 – 300 milliseconds) 2nd (500 – 3000 milliseconds)
Processing High Level Associations Surface features Deep Meaning No Deep Meaning Straight forward  Problem Solving Spatial Processing  Syntactic Language Truthful Literal Patterns
Approach + Attitude
Staying really freakin creative and innovative for the rest of your life  (Tom Kelley - IDEO)
Think like a Traveller
Think like a traveller
Life is an Experiment
Attitude of Wisdom Distrust Status quo bias
Use ALL your Brain Surface features High Level Associations Solve problems No Deep Meaning Deep Meaning Truthful Literal Patterns Spatial Processing  Straight forward  Syntactic Language
Passion – Work and Play
Problem of value and being Invisible Approach (if you understand humans or yourself, it will be easier) + Attitude (You will not waste too much time) = Remarkable = Change the world
No Sales pitches. Please
Sharing Ideas

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How to Create Value Using All of Your Brain

Hinweis der Redaktion

  1. Use example and mention what is the point of all this
  2. AttitudeApproachGoalsStrategyTacticsExecution
  3. cites one study in which subjects were asked to complete a task of unscrambling sentences. One group of subjects was given sentences designed to include words related to being rude such as “bother” and “disturb” while the other group was given sentences with words related to being polite (e.g. “patiently,” “considerate). The subjects were then asked to walk down the hall to speak with the experimenter about their next task, however, the experimenter was intentionally engaged in a conversation with someone else. It was observed that on average subjects primed with the rude category interrupted the conversation after 5-minutes. Contrarily, subjects primed with the polite category typically never interrupted throughout the 10-minute experimentation period.