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Today e-commerce businesses are working in a global market context. Hence the need for robust algorithms to provide the best user experience and the best return on investment. Even so with this powerful technology e-commerce Business Managers face a difficult challenge to keep and gain new customers globally. Besides, to program and manage the different tasks for the most important dates of the year, for instance Black Friday, Cyber Monday, Sold periods, twelve months in advance.
Your e-commerce site is only as successful as it is secure with strategic planning in advance, to make the deployment safe and functional and not to rush up during important dates of the year. Thus, it is becoming mandatory to program and clarify it in advance to not to put in significant risk revenue and customer satisfaction.
Then the question is, what methodology works, in parallel with predictive marketing tools?