Social media templates provide guidance on image sizes and formats for different platforms like Facebook, Twitter and ads. Templates also suggest including photos with posts as images receive more engagement. Additional tips recommend using branding colors in templates, including a company name and logo in promotions, and featuring customer reviews and testimonials. Templates offer examples of compelling webinar graphics with recommendations like highlighting key information, featuring presenters, and including calls to action.

1. SOCIAL MEDIA
TEMPLATES
+

2. Timeline
Photos
Vertical:
476 x (up to) 714 px
Horizontal:
476 x 316 px

3. 1,200 x 628 pixels
Facebook
Ads
1200 x 628 px

4. Twitter images display at a
maximum width of 506 pixels.
If your image is smaller than
that, it will appear with white
space to the right of the image.
(You can also upload images
that are wider than 506 pixels if
you want better quality.)
TWITTER PRO TIP:
Tweets accompanied by a photo receive
89% more favorites + 18% more clicks.
35% of all retweets have a photo.

5. Examples and
Inspiration

6. Use your style guide to match colors. You’ll be immediately
recognizable to your audience. Click to learn more.

7. WHY
THIS
WORKS
Using “how to” in
your webinar title
gives your fans the
feeling they will get
actionable tips!
Boost signups with a strategic title

8. WHY
THIS
WORKS
Placing your
brand/company
name in promo
images ensures
people don’t have to
guess or research
who’s hosting!
Include your brand name and logo
BONUS: If your fans share your promo image on their
social networks, your brand name travels along with it!

9. WHY
THIS
WORKS
People adopt and
trust the reviews and
recommendations of
real, live people 8X
more than any other
form of advertising.
Don’t be afraid of a little social proof!
Look at all those people! This is a great example of
social proof to instantly solidify credibility & expertise.

10. WHY
THIS
WORKS
Not all of us are professional
photographers.
Stock images give you high
quality visual content to make
your posts pop!
Play by the rules and learn more about
using stock images here.

11. WHY
THIS
WORKS
You can call out the
target audience your
webinar will speak to
AND not leave any
interested parties
out!
Practice strategic inclusion
This post calls out the target audience, but is also open
and welcoming to all!

12. WHY
THIS
WORKS
Everyone has FOMO.
So choose words for
your webinar title
that tell your fans
that you have special
knowledge they
overlooked (until
now, of course!)
Tell your fans YOU are the solution!
The word “overlooked” here creates curiosity as a
motivator to learn what you may have missed!

13. People are eager to share content that evokes emotion.
Don’t be afraid to spice up your graphics & text with humor and nostalgia!

14. WHY
THIS
WORKS
If you haven’t started
a Facebook Group
yet, it’s a wonderful
way to create
community + one
consistent
meeting-place for
your webinars!
Use Facebook Groups to create a community

15. You have about 6
seconds to capture
someone's
attention on social
media.
Make use of
on-brand colors and
contrast to catch
their eye!
WHY
THIS
WORKS
Make important info pop with color!
Highlight the content that matters the most.

16. Keep it simple to
read with all
relevant
information for your
followers to opt in!
WHY
THIS
WORKS
Sometimes simplicity is key!
Ambiguity
Level: 0

17. You may have fans
who like to know
ALL the information
before signing up.
Cater to them, too!
WHY
THIS
WORKS

18. Sell your end result.
Get creative, believe
in the value your
webinar will
provide, and give
yourself a shoutout!
GET
THESE
TIPS

19. Social media marketing is best
used to nurture, remind, and
persuade your fans over the
course of a few days.
As you will be promoting your
webinar more than once on
social media, consider piquing
curiosity with some simple
updates calling out free value to
your fans!
GET
THESE
TIPS

20. Turn Promos into
Social Media
Updates

21. Use a hashtag and tag any
other pages or influencers
involved in the webinar to
increase your reach!
Be direct with your call to
action.
GET
THESE
TIPS
CALL OUT
YOUR LINK!

22. WHY
THIS
WORKS
For beginner-level
webinars (“get
started”), calling out
a Q & A session is a
great way to give
beginners assurance
all their questions will
be answered!
Call out a Q&A session

23. Get creative
with
screenshots
from your
previous
webinars!

24. Get visual on
social!
Photos allow
you to say
more with
your 280
characters on
Twitter!

25. Give a visual
preview
Take a
screenshot of
one of your
webinar slides!

26. Show your
personality!
Adding a
photo builds
your
“know-like-
trust” factor
with your
audience

27. Same webinar, different photos! Test variations to see which
one gives you the most conversions!

28. Webinar
Template

29. Consider adding
urgency in your
CTA:
“Save your seat
today”
“Attend live for a
free download of
our social media
marketing
templates”
#metawebinar ;)
TITLE
DESCRIPTION
CALL TO ACTION

30. If you don’t have
professional
photos for your
business yet…
stock photos make
for great webinar
promotion
graphics!
TITLE
DESCRIPTIONTime and date
How to
register

31. WEBINAR TITLE HERE
TIME AND DATE
YOUR NAME AND CO-PRESENTER NAME HERE
DESCRIBE THE VALUE OF YOUR WEBINAR
AND HOW TO REGISTER
PHOTO / LOGO /
IMAGE INSERTED
HERE
The title is front
and center on this
one…
Get Creative to grab
attention!

32. Consider putting
your social media
handles in under
your photos!
It’s a great way to
encourage people
to Tweet and
follow you!
TITLE
Time and date
DESCRIPTION
CALL TO ACTION
Add in
photos of
who will
be
presenting

33. Make it pop with
bright colors!
Consider creating
a listicle to entice
your followers!
TITLE
Time and date
1. value
2. value
3. value

34. Webinars are
great for sharing
valuable content…
But don’t forget
to add in some
entertainment,
who doesn’t want
to RSVP to a
party!!
Call to action! Bonus…
add in a photo!
TITLE
Time and date
Description

35. Call out any next
steps after your
webinar is over to
motivate your
followers to
action!
“You’ll walk away
with a plan to…”
TITLE
Time and date
DESCRIPTION
CALL TO ACTION

36. Consider using
graphics to inform
your copy!
“Pull up a chair…”
TITLE
Time and date
DESCRIPTION
CALL TO ACTION

37. Don’t be afraid to
leave a little white
space and play with
high contrast colors
to grab attention
fast!
TITLE
Description
Call to action

38. https://my.demio.com/free-trial
http://meetedgar.com/freetrial