Turns out, cookies aren’t the only thing you should whip up in batches. Preparing your social media updates in batches can make your life a whole lot easier! Learn proven techniques to gain more engagement and save time when crafting your social media strategy!

1. Social Batching, Categories and
Your and Social Media Strategy!

2. What we will cover…
How to gain people's TIME AND ATTENTION
Your followers do not want to be overwhelmed - but
they want your truth bombs and content .. Find the
perfect mix!
How to create a Loyal, Vocal, and Engaged community
Promotions and direct selling do not inspire
engagement and conversions on social… storytelling and
emotions do!
QUALITY
TRUMPS
QUANTITY

3. Living your life
one status update
at a time doesn’t
make any more
sense than baking
the lonely cookie
over and over. It
means you have to
start from scratch
every single time…
But there is hope!

4. When it really comes down to it, pretty much everything
you do on social comes down to one of two actions:
1. Live interaction (replies, retweets, shares, and so on)
2. Posting original updates (the things you share, whether it’s an update you
wrote, a photo/video, or a link to someone else’s website)
Both of these are things you
can do in batches, so you don’t
have to do them constantly.

5. Like any recipe, your ingredients can’t all be the same. You can’t
make cookies with just a carton of eggs, or a bag of flour – you
need a variety of different things. On social media, that means a
variety of different update types:
Links to your own content – Blog posts, videos, downloads
Other people’s content – Remember the 80/20 rule!
Shareable wisdom – Quotes, tips, and wit
Promotions – Contests, sales, newsletter signups

6. Strike Your Perfect Marketing to Value Ratio!
For every promotional message you
post, you need at least three to four
pieces of content that add value!
Educate Inform Entertain Promote

7. Think how a single blog post can serve as the
basis for an entire week’s social strategy!
● Monday: Share link to the blog
post
● Tuesday: ask a question about
the topic
● Wednesday: Share a text only tip
with a pull quote from the blog
post.
● Thursday: Share a call to action
● Friday: Create a graphic with the
title of the post and link in your
status update!

8. Starter questions you can ask
yourself for content creation:
What’s something you’ve done (or do) differently?
What’s a big change that’s happened recently?
What’s a recent experience you’ve learned something from?
What advice do you have for a reader?
Practical or philosophical! (ie, “How to do a thing” or “How to think about a thing”)

9. Now, the instructions.
Say you end up with six or so categories – six
types of updates that you routinely share.

10. This allows for a robust
schedule where you are never
posting the same content back
to back!

11. If you’re posting three updates a day, five days
a week, that’s a pretty respectable number
when you’re starting out.
3 x 5 = 15
And now you make the batch.

12. That makes 15 updates a week, or 60 a
month.
15 x 4 = 60
And now you make the batch.

13. 60 updates a month comes down to 10 updates
per category per month.
6 ÷ 60 = 10
Each category needs 10 new updates a month!
And now you MADE the batch.

14. Once a month, sit down and write 10 updates
per category. That’s it!
10 links to blog posts you think
are interesting. 10 tips or
quotes. 10 links to your own
blog posts, and so on – and
when you’re done, you’re done.

15. Edgars categories show you
how many updates are in each
category, giving you a clear
idea where and when you need
to ramp up your efforts!

16. What is seasonal content?
Time-based content Event-based content

17. Setting this up in Edgar!
Create a new category for the posts
(i.e., Spring or Thanksgiving, etc.)
Click to add
a new
category!

18. Uncheck the
box that
includes the
category in
random.
Save
category.

19. Add your
seasonal
posts to
the
category.

20. Place the
category on
your
schedule
when you’d
like Edgar
to start
posting

21. Every Monday as long as that category is on my
schedule, Edgar will post a holiday update! Replace
a time slot, or add in more!

22. Remove or
replace the
category
from the
schedule
when the
season or
holiday is
over

23. Use Once Content

24. Consider adding in
all your holiday
posts at once!
October 8 is
International
Octopus day
(get it… get it...)

26. Each time your audience
engages with you on
social media, it creates an
opportunity to increase
your social visibility.
Don’t forget to reply!

27. Social media does not work when you’re trying to
turn every new fan or follower into a paying
customer. It gets a lot simpler, when you shift your
focus toward building an engaged audience.

28. Customers like to feel both seen
and heard. They want to
express themselves using your
products, so create
opportunities to make them feel
seen and heard.

30. Instead of making your
live time on social media
something you use to fill
all the gaps in your daily
routine, make it a part of
your daily routine.

31. Thanks for joining!
@meetedgar
Free Month:
octopuswebinnar18