The tunes are pumping, the tasty beverages are chilling, and the cameras are rolling. This webinar party is ready to go! Except... hang on... is anyone actually going to show up? We all know that feeling – that gut-wrenching onset of anxiety that boils up right before a party, synchronized swimming competition, knighting ceremony... ...or your upcoming webinar. We’ll show you proven social media marketing strategies that will actually increase your webinar registration rates. (Did I mention none of these strategies will cost you a dime?) Some topics we’ll cover include: Getting into the right mindset that will get your audience excited! Setting goals for your webinar-specific social media marketing campaign Specific examples and ideas for effective and fun posts and tweets Scheduling strategies to increase your reach across social media How and when to promote your webinar and your landing page How to maximize your reach when the webinar ends BONUS: Q&A to answer all your questions about webinars, social media, and lots more! Whether you host webinars now, or are thinking about hosting a webinar in the future, come check out proven tips to grow your registration rates! Not a MeetEdgar member yet? Grab a free trial of Edgar at www.ed.gr/demio using code: DemioEdgar Not a Demio member yet? Grab a free trial of Demio at https://my.demio.com/free-trial

1. How to Use Social Media to
Find More Webinar Viewers

2. Introduce you to Edgar: automate for
engagement
Increase the “know, like, and trust”
factor for your business
Help you build highly visible
relationships with customers and
prospects
Help determine a schedule to post
when your audience is online, not
when you are online!

3. Created Edgar in 2014 so
that professionals could
manage their social media
with more consistency and
in less time.

4. Market, get exposure, and grow your webinar
audience using social media marketing!

5. How the heck do you do this when…

6. Before you share, set your goals
Goals aren’t just for measuring success AFTER your webinar wraps. They also
hold you accountable during the weeks preceding the event.
Start with some quick “napkin math” to figure out how many registrants you
need to reach your desired number of attendees.
Plan on about 25 percent of registrants actually showing up. So if you want
800 attendees, for example, you’ll need about 3,200 sign-ups. Keep this target
in mind, so you can throttle up efforts if it’s looking like you’ll miss the mark.

7. The right goals for the
right reasons…
How does this add value for your
audience?
How will this help or entertain them?
Why will they share it?
How does the headline grab attention?
Is the post relatable?

8. People are here to connect with
friends and family AND have
conversations
If someone shared your post on
their page, what would it say
about them?
Stay authentic and
conversational - you be you!
Ask yourself: “Why are people on social media?”

9. ✔ Imagine being a client yourself and
learn who you are serving
✔ Connect with people where they are
✔ Be helpful: conversations are
conversions
✔ The Hero’s Journey: speak to their lives
✔ There’s riches in the niches
Cultivate a service-first mindset

10. If you attract thousands of people, but they’re the wrong people,
that’s about as helpful as a two-armed tee shirt for an octopus!

11. When brainstorming ideas, ask yourself, “Is this topic…”
...timely and relevant for my target audience?
...original? Can we bring a unique point of view?
...broad enough to scale, but targeted enough for
actionable takeaways?
...addressing a problem or point of contention?

12. Take it to the social stratosphere with strategy...
...that you can start in two simple steps:
1. Plan and schedule your updates
across relevant social media channels
2. Repeat them at regular intervals for
maximum exposure

15. Step 1: Provide a tantalizing tidbit and answer the who,
what, where, when, and why of your event. Make it
pretty, concise, and crystal clear and include a
call-to-action (REGISTER!)
Step 2: Add your unique personality and “flavor”
Step 3: Always include images with your posts or use
Twitter cards/Facebook previews
But don’t stop there! Here are three posting essentials:

16. Pro Tip: Get your audience to use a hashtag to share their
own content about your webinar on Twitter
Just be sure to give a super clear example of HOW they can do
that, like so:

17. Hashtag!
Personality
Graphic
Direct Call to
Action!

18. Tag your guests!
Use your hashtags!
BONUS:
If your fans share your
promo image on their
social networks, your
brand name travels
along with it!

19. Save time and become immediately recognisable to
your followers with consistent webinar branding!

20. Use video to add
authenticity
Helps you sneak
in extra
information
The algorithm
LOVES video!

21. Create urgency!
Relate to your
audience!
Behind the scenes
content!

22. “Click the image below”
“10 ways”
“Past Lessons”
“How it can work for
you”

23. Don’t give away all the juicy premium content you’ll cover
in your webinar!
Get people amped and into your topic by creating supporting
blogs, videos, infographics, checklists, SlideShares, and more!

24. Tease out reminders, build anticipation with supporting
content, and thoughtfully schedule distribution
→ 80% other valuable stuff, 20% promotion is a good rule of thumb

25. Consider a helpful, content-first
approach
Ads feel less like ads when
you are solving a problem
and offering free & valuable
content!

26. Do you want your audience to take a specific
action, like signing up for an event or a
limited-time offer?
If so, keep your post super clear and direct with
important details: date, type of event, link to click

28. This makes it easy to ensure you’re always getting that perfect
variety of content – and your audience will notice!
Split up your updates into different categories based on type:

29. When they answer yes to this post, they are
answering yes to your webinar!
Asking, not selling!

30. Humor is a great social media strategy to gain
and keep followers!
Don’t take yourself so
seriously!

31. Make sure your audience gets the best of the best by split
testing messaging in your status updates.
Split testing helps ensure you’re distributing valuable & informative
content that supports your webinar topic.
A B

34. Commit to a posting schedule
If you fail to plan,
you plan to fail!
✔ Time blocking
✔ Fewer distractions
✔ Better consistency
✔ Post when your audience is
online
✔ Helps you delegate
✔ Study your analytics

36. Pro Tip: Use Edgar to share promotions on repeat, so your
audience doesn’t miss them
You can even set them to expire at the same time as whatever
special promotion you’re offering!

37. Relevant today, relevant
tomorrow, and relevant a
year from now!

38. Tweriod is a free online tool that will
analyze a sample of your Twitter followers
to determine what times they’re online,
broken down by day of the week.
For example:
How do I know when my followers
are online?

41. Here’s what Twitter Analytics looks like:

43. And here’s what Facebook Analytics looks like:

44. ✔ Answer additional questions
✔ Thank everyone who made it live
✔ Hype that replay we just mentioned!
✔ Keep the conversation going using your
webinar hashtag in a Twitter chat
✔ Mention bonuses or offers you made
✔ Hop on a quick, informal Facebook Livestream
Ain’t no party like an afterparty ‘cause the afterparty don’t
stop!

45. Rally your army of
advocates (a.k.a. your
team or your “posse”) to
spread the good word to
their networks!

47. Send it to your landing page… don’t forget about variations!

49. It’s On Us!
25 attendees get a FREE trial:
https://my.demio.com/free-trial
Don’t let these tips go to waste!
FREE month coupon code:
DemioEdgar

50. Get your free downloads!
Find inspiration to write amazing posts
Get more attention from catchy headlines
Discover your voice and a focus for your blog
Drive a ton more traffic to your site

51. Thank you!