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Shopify Meetup Penang, Malaysia | November 2018

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Shopify Meetup Penang, Malaysia | November 2018

  1. 1. Organizer : Co-organizers: Supporting Partner M E E KCO. A S I A P a y p a lS h o p i f y a C AT P e a n g X @ 2018 Nov 29
  2. 2. This is a meetup , be casual be relax ask more chat more coffee more ! “ @ 2018 Nov 29
  3. 3. Hello ! 1500 - 1530 Welcome Guests 1530 - 1540 aCAT Penang Welcome 1540 - 1610 “Winning At The Starting Line “ - KahHing | Meekco.Asia | Shopify Expert 1610 - 1640 Your partner for global eCommerce. - Samantha Tan | PayPal Malaysia 1640 - 1710 Cross Border Selling, from Zero to 7 Figures - Jackson Yang | Shopify Merchant 1710 -1730 Lighting Talk & Panel Discussions 1730 -1800 Photos & Networking Organizer: Co-organizers: Supporting Partner M E E KCO. A S I A P a y p a lS h o p i f y a C AT P e a n g X
  4. 4. Winning At The Start ing Line KahHing | Meekco.Asia | Shopify Expert
  5. 5. About Us > Winning At The Start ing Line
  6. 6. Meekco.Asia "|# Future Commerce Specialist Set Up & Coached 100+ 
 SMB’s eCommerce growth in APAC Facebook Agency No.1 Shopify Expert MY
 (Source: Shopify Expert Ranking)
  7. 7. K a h H i n g CEO | Co-founder | Meekco.Asia > 10 years eCommerce/ Cross border experience > 5 startups experience, co- founded a RM40m/yr turnover company Online selling experiences in Rakuten, Shopify, Lazada Shopify & Facebook Marketer/ Developer
  8. 8. Why should you Start ? an eCommerce Winning At The Start ing Line
  9. 9. • Malaysia lags behind international peers in digital adoption by businesses.
 • 62% of businesses are connected to the Internet, 46% has fixed broadband (often of low quality)
 • 18% have a web presence of some kind.
 • Malaysia Digital Economy Report 2018 by World Bank
  10. 10. • Malaysia lags behind international peers in digital adoption by businesses.
 • 62% of businesses are connected to the Internet, 46% has fixed broadband (often of low quality)
 • 18% have a web presence of some kind.
 • Malaysia Digital Economy Report 2018 by World Bank • 
 • 18% have a web presence of some kind.
 •
  11. 11. 
 • Large export-oriented firms dominate the digital economy as they adopt e- commerce at higher rates than SMEs.
 • Most of the digital economy’s measurable growth has been concentrated in the manufacturing sector of urbanized states. • Malaysia Digital Economy Report 2018 by World Bank
  12. 12. Percentage of people who access the internet - MY
  13. 13. Percentage of people who use a smart phone - MY
  14. 14. Internet usage is pervasive across all age
  15. 15. Many people purchase online
  16. 16. Internet is used for pre- purchase research
  17. 17. South East Asia is crazy now!
  18. 18. “Wait.. Still not convinced? ..”
  19. 19. “Wait.. Still not convinced? ..”
  20. 20. Online Sale Search is more popular than _______
  21. 21. Online Sale Search is more popular than Lim Guan Eng $
  22. 22. When should you Start ? an eCommerce Winning At The Start ing Line
  23. 23. Winning At The Start ing Line “Let me asked him… “
  24. 24. “Do not despise the days of little beginning..%”
  25. 25. Where should you Start ? an eCommerce Winning At The Start ing Line
  26. 26. • Tourist Business.com? 
 • B2B.com?
 • B2C.com?
 • Dropshipping.com? 
 • Local Marketplace? 
 • Cross Border Marketplace? 

  27. 27. • Tourist business.com? 
 • B2B.com?
 • B2C.com?
 • Dropshiping.com? 
 • Local Marketplace? 
 • Cross Border Marketplace? 
 or any local platform ➯ ➯
  28. 28. How should you Start ? .. and win Winning At The Start ing Line
  29. 29. I. Choosing Product - Evaluate • Solve a consumer pain point? • Capitalize with early trend
 • Margin?
 • Perishable? 
 • Deliverable? 
 • Your exist retailing product?

  30. 30. II. Research and Prepare • Research your competition • Get a business Plan
 • Choose the right platform
 Why Shopify? 
 

  31. 31. III. Setting Up Your eBusiness • Name it with best you can/ SEO/ Memorable/ Unique • Building your store (Don’t save for hiring Expert, but instead save your time.) • Choose your additional sales channel. Facebook Shop, Google Shop, PM, marketplace, POS, offline store • Omni channels • Payment Gateway/ Shipping/ 
 After Sales Service
 

  32. 32. III. Setting Up Your eBusiness “3 ways to grow your child to be the top student next year..”
  33. 33. III. Setting Up Your eBusiness 1. Look For Experienced Teacher/ Expert 2. Read Reference Books 3. Extra classes
  34. 34. III. Setting Up Your eBusiness 1. Look For Experienced Teacher/ Expert 2. Read Reference Books 3. Extra classes Invest in your team !
  35. 35. IV. Launching • Acquiring your first customer 
 

  36. 36. IV. Launching A sample of benchmark from 
 a high traffic and mature online brand on a sale day 
 

  37. 37. IV. Launching “ How to quickly get sales in 30 days? “
  38. 38. IV. Launching • ✅ Target your traffic • ✅ Join offline groups • ✅ Facebook advertising • ✅ Instagram advertising • ✅ Create Social Media account 1 month before launch • ✅ Organic traffic - Friends and families • ✅ Think beyond the box “ How to quickly get sales in 30 days? “
  39. 39. “More Insights??“
  40. 40. Penang online demographic
  41. 41. Penang online demographic
  42. 42. Penang online demographic
  43. 43. Penang online demographic
  44. 44. Penang online demographic
  45. 45. Understanding the Shopping Journey of the Connected Consumer in the US D I S C O V E R Y How do they find household staples products? P U R C H A S E E V A L U A T I O N How do they assess new household staples products? How do they purchase new household staples products? Understanding a household staples shopper’s path to purchase Here at Facebook IQ, we use our data and insight to help marketers understand their customers’ path to purchase. In this study, we find out how people are using digital channels to discover, evaluate and buy new products. Facebook IQ | facebook.com/iq *Facebook family of apps refers to Facebook, Facebook Messenger, Instagram and WhatsApp 60% discover new products online 38% discover new products on mobile 38% discover new products on the Facebook family of apps* 46%say they most commonly purchase in-store say online is the most common way they buy say they first look at products online before buying in-store 55% say mobile plays a role as they try to decide which products to buy 49% 30% Final Take Away
  46. 46. Final Take Away What it means for marketers CREATE IN-STORE SHOPPING EXPERIENCES ONLINE Allow shoppers to research and evaluate products as seamlessly as they do in-store. Consider offering speedy messaging responses, videos of products and 360-degree images. MAKE ONLINE PURCHASING EASY Create a seamless shopping experience for shoppers. Reduce friction points by offering direct and one-click purchasing options through your website or your business pages in the Facebook family of apps. Check out the full article at facebook.com/iq to see how the path to purchase unfolds for other retail categories What proportion of household staples shoppers** use the Facebook family of apps* for shopping activities? 50% say recommendations from friends or family are influential when deciding what to buy 43% say they are likely to find professional and aggregated user reviews influential when deciding what to buy What else influences household staples shoppers along the journey? 59% use Facebook 59% use Instagram 60% use Facebook Messenger
  47. 47. Final Take Away What it means for marketers CREATE IN-STORE SHOPPING EXPERIENCES ONLINE Allow shoppers to research and evaluate products as seamlessly as they do in-store. Consider offering speedy messaging responses, videos of products and 360-degree images. MAKE ONLINE PURCHASING EASY Create a seamless shopping experience for shoppers. Reduce friction points by offering direct and one-click purchasing options through your website or your business pages in the Facebook family of apps. Check out the full article at facebook.com/iq to see how the path to purchase unfolds for other retail categories What proportion of household staples shoppers** use the Facebook family of apps* for shopping activities? 50% say recommendations from friends or family are influential when deciding what to buy 43% say they are likely to find professional and aggregated user reviews influential when deciding what to buy What else influences household staples shoppers along the journey? 59% use Facebook 59% use Instagram 60% use Facebook Messenger f
  48. 48. Final Take Away What it means for marketers C REATE I N-STORE S H OPP IN G EX PE RIENCES ONLINE Allow shoppers to research and evaluate products as seamlessly as they do in-store. Consider offering speedy messaging responses, videos of products and 360-degree images. M AK E O NL IN E PU RC HASING EASY Create a seamless shopping experience for shoppers. Reduce friction points by offering direct and one-click purchasing options through your website or your business pages in the Facebook family of apps. Check out the full article at facebook.com/iq to see how the path to purchase unfolds for other retail categories Sources Retail/eCommerce Consumer Journey Study by Accenture (Facebook-commissioned online study of 1,598 people ages 18+), US only data, June to July 2018. Data on household staples shoppers is based on 344 people. Definitions: Household staples shoppers are people who have purchased consumer electronics, home appliances or furniture in the last 3 months. *Facebook family of apps refers to Facebook, Facebook Messenger, Instagram and WhatsApp. **Data is based on household staples shoppers who use each platform weekly. 50% say recommendations from friends or family are influential when deciding what to buy 43% say they are likely to find professional and aggregated user reviews influential when deciding what to buy What else influences household staples shoppers along the journey? © 2018 Facebook, Inc. All rights reserved. f
  49. 49. Final Take Away
  50. 50. Checking out with PayPal Nov 2018 © 2018 PayPal Inc. Confidential and proprietary.
  51. 51. Thank you ' k a h h i n g @ m e e k c o . a s i a + 6 0 1 2 2 2 2 0 7 8 5 • ✅
  52. 52. Your partner for global business © 2018 PayPal Inc. Confidential and proprietary.
  53. 53. nabling digital commerce for merchants, helping drive ncremental sales and customer cquisition © 2018 PayPal Inc. Confidential and proprietary. Global Customer Accounts 35.7 trxs/acct on average250M 19.5M 8.7B 88.7% Merchants Worldwide PayPal Transactions 39% on Mobile Online Conversion Rate* *comScore Online Conversion Study Q4 2017 Convenience Streamlined checkout across devices. One TouchTM for fast, easy payments; fewer clicks helps drive conversion. Security Tokenized transactions to keep financials secure. Advanced fraud protection & risk modeling Flexibility Consumer choice in payments Merchant choice in platforms and products
  54. 54. Convenience © 2018 PayPal Inc. Confidential and proprietary. ast & Easy Checkout ngle-Touch Payment with One TouchTM No need to enter shipping or financial information Users conveniently remain logged in for future transactions wer Clicks Drives Higher Conversion PayPal online conversion is 88.7%; nearly double that of most other payment types* *comScore Online Conversion Study Q4 2017 92M+ Buyers Opted-in to use One TouchTM
  55. 55. Security © 2018 PayPal Inc. Confidential and proprietary. Trusted Digital Wallet kenization Drives Security PayPal doesn’t share full financial information with merchants Next level encryption on every PayPal transaction dvanced Fraud Protection 24/7 data analytics plus human oversight to accurately & quickly spot suspicious activities Constant innovation to advance our risk management techniques est in Class Reputation Robust Seller & Buyer protection PayPal is a leader in awareness and usage according to Koski Research* *comScore Online Conversion Study Q4 2017
  56. 56. Flexibility © 2018 PayPal Inc. Confidential and proprietary. ffering Choice in Payments Platforms onsumer Choice in Payments Consumers choose how they wish to pay: whether with PayPal, Credit Cards, or other options presented equally in the wallet erchant Choice in Platforms Agnostic platform & technologies Multiple paths to integrate versified Products/Solutions Merchant focused solutions to help grow your business: PayPal, PayPal Credit, Braintree, Venmo, Xoom *comScore Online Conversion Study Q4 2017
  57. 57. © 2018 PayPal Inc. Confidential and proprietary. PayPal Succeeds in New Contexts Market Places Online Merchant Services Mobile Invoicing Social & Other New Contexts
  58. 58. Getting started with PayPal he step-by-step process of setting up PayPal on your Shopify store © 2018 PayPal Inc. Confidential and proprietary.
  59. 59. © 2018 PayPal Inc. Confidential and proprietary. Express Checkout Accelerated Onboarding with PayPal TRUSTED 250 million active accounts and helps businesses attract new buyers. SIMPLE Faster Checkout with One Touch Acquisition, higher conversion & higher spend. FLEXIBLE Multiple payment choices and flexibility to pay over time.
  60. 60. © 2018 PayPal Inc. Confidential and proprietary. Create Your Shopify Store Accelerated Onboarding ayPal is defaulted on hopify uses your email that you signed p with to start processing Payments ght away with PayPal.
  61. 61. © 2018 PayPal Inc. Confidential and proprietary. Setting Up PayPal ettings > Payments elect Express Checkout 
 om the drop down.
  62. 62. © 2018 PayPal Inc. Confidential and proprietary. ettings > Payments ick Activate to load our tegrated Signup Flow. Setting Up PayPal
  63. 63. Enter Email Enter Password Grant Permissions Confirmation Setting Up PayPal Merchant’s will then grant permissions to Shopify in our Integrated Signup flow.
  64. 64. © 2018 PayPal Inc. Confidential and proprietary. ettings > Payments ayPal is now enabled erchants can now do Sale, uth/Capture, & Refund Setting Up PayPal
  65. 65. Setting Up PayPal Shopify’s Cart Page
  66. 66. Setting Up PayPal Review & Complete Payments
  67. 67. Questions? © 2018 PayPal Inc. Confidential and proprietary.

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